Two years of extensive interviews and collecting many rare and unseen photographs all on one topic. Mod girls - the other side of the Mod equation.
Ready Steady Girls is compiled by reknown Modernist authors Mark Baxter, Jason Brummell & Ian Snowball, but essentially it is Mod girls in their own words with their own stories, gathered together for the first time.
From its nebulous beginnings in the latter part of the 50’s the peacock male’s rise into the conscious of the nation has been well documented. The Mod movement as it became known was synonymous with style, soul, Italian scooters, amphetamines and an all encompassing twenty-four hour lifestyle. It’s pursuit of Modernism was exacting and meritocratic, and its embracing of wider non British culture was a direct challenge to the establishment within its Isle’s.
The boys however were not alone. Perhaps fitting for a movement that was so very hard to define and that existed under the radar for so many years, an even greater revolution was happening within its own ranks. The boys among their number threatened to subvert the class system, the girls challenged on a whole other level; and when the boys descended into tawdry uniformed beach fights the baton was picked up by the girls with their own unique styles and individual challenges to the societal norm.
Ready Steady Girl collects the memories of those that were part of this revolution, and continue to be, from across the globe and spanning nearly sixty years. Including contributions from MARY QUANT and Ready Steady Go dancer SANDY SARJEANT with hundreds of unseen photographs, this is a must have for anyone interested in Modernism and a unique opportunity to hear about it from the girls on the front line.
Strictly limited to 1000 copies.
Please get on board and support this publication into being - the stories deserve to be told of the other half of the Mod equation.
Risks and challenges
The books compilers are experienced in publishing and are fortunate to have the design input of the team behind the Jam exhibition book About The Young Idea.
We are are still collecting these wonderful stories and photos and no doubt there will be someone whose input we'd love to have but cannot either get hold of or will be unable to make the cut once we go to press but we are committed to getting as much in as we can, so please keep sending us stuff.
Those of you who have opted for the 150 character message option will be contacted for your details at the close of the campain. We teserve the right to amend text as appropriate.Learn about accountability on Kickstarter
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