Yes, all of them turn into an LBD, even our full length dresses!
Durga Sundaram-McCurdy designed a versatile new take on the bridesmaid dress to solve the never-ending saga of “being happy to stand by your best friend on her wedding day, but dreading buying a dress that you’ll never wear again. It’s a story she heard so often, including in one of her favorite movies 27 dresses, so she set out to rethink and change the market. Too often either the bridesmaids are unhappy that they are wearing a color that they won’t be able enjoy again, or the bride compromises her color scheme to make sure her friends don’t shell out cash on a dress for one night. Sundaram-McCurdy used her experience designing clothing carried at White House Black Market, Nordstrom, and Macy’s as inspiration for dresses that satisfy both brides and bridesmaids. She hopes that the line of dresses adds to the happily ever after story!
1. Offered in a Variety of Colors- We have enough colors to put a Crayola box to shame! Our Poly line offers 60 color choices and our Silk line offers 98 color choices. We know how much brides love to make their weddings unique, so we’ve given you the opportunity to find that perfect shade!
2. Perfect for Customization- We offer lots of customization options. Not a fan of shiny charmeuse? No worries, you can use choose our matte finish. Are you petite and worried about length? Send us the length you would like and we’ll adjust the length for you in production. And gasp- what if your bridesmaid hates black? We can change the reverse color to any of our other colors instead of black. Best of all, we have no minimums so each bridesmaid can wear whichever dress fits her best. With over 24 styles, we’re confident you’ll find something for each bridesmaid.
3. Made in the USA- Not only do you get a 2-in-1 dress, but all of our dresses are made in one of the best cities in the world: NYC! This means that you are not only supporting a local community, but you don’t have to worry about your bridesmaids dresses getting stuck in customs and missing your wedding day. You get superior quality that is synonymous with fashion ‘Made in the USA.’
4. Not Just for Bridesmaids- Our dresses can be used for many different occasions. As a bride, you can get one of our dresses and have a dress that switches into a little grey or champagne dress that you can use again. Durga’s own wedding dress reversed to a silver little dress. Or you can pick a long white gown and have it shortened to a little white dress for your reception so you can dance the night away with ease. Are you a guest to a black tie wedding, but don’t have many occasions to wear a long gown? Our dresses are the perfect answer. And don’t forget our dresses for your next fabulous getaway! Durga-Kali dresses are perfect for traveling since they are a great, glamorous space saver!
5. Patent Pending- Our dresses have a utility patent pending on their unique construction. This means that no one can duplicate our construction to make a reversible dress. Our construction enables you to wear one side of the dress without seeing the other color showing in efficient, carefully developed production.
We’ve sized our dresses so they are consistent with the RTW Contemporary market! Hopefully, this means that it is easier for you to figure out your size. However, since our dresses are made to order we're providing a detailed and transparent size guide for your reference as well. To ensure you order the right size, we highly recommend you take your measurement.
While we are working on getting our line into local boutiques near you, a great way to get to see our dresses is through trunk shows at local boutiques. Most stores want to be able to test out a collection before buying and stocking the dresses, but making these extra dresses can get very expensive. The money made from our kickstarter campaign will go towards making samples of the new collection to send out on the trunk shows. Here’s the breakdown of how we will use the money from each goal.
1. Thank You! – Thank you for supporting us. Every dollar counts and we appreciate all of your support.
2. Kickstarter DK Newsletter - Access to our special kickstarter newsletter that will have exclusive durga-kali updates, including sneak peeks for the new collections each year!
3. Signed and Delivered - We'll send you a personalized thank you postcard for supporting us! We'll also give you access to our special kickstarter newsletter that will have exclusive durga-kali updates, including sneak peeks for the new collections each year!
4-6. BFFs Bracelet – Bracelet #1- durga-kali "friendship" bracelet represents the goddess Durga with it's sparkle, and warrior form Kali with it's spikes. Bracelet #2 - tube "friendship" bracelet is simple yet elegant to emulate most of our designs. Bracelet #3 - crystal bar "friendship" bracelet is simple yet elegant to emulate most of our designs with a touch of sparkle. These bracelets are adjustable so they’re one size fits all, and made with leather cording. Bracelets #1 and #3 are made with crystals as well. Bracelets can be ordered in silver or gold.
7. Durga-Kali Zippered Tote – Get our exclusive kickstarter durga-kali tote. It's big enough to keep all your essentials and zippers to keep them safe. And you'll also be supporting another small business since all of these bags are being made by The Hairy Ant.
8. Durga-Kali Ganesha T-Shirt - Get our exclusive kickstarter Ganesha t-shirt. What better way to support us than with the Hindu God of success? As an added bonus, the t-shirt is an American Apparel t-shirt so you'll be supporting our economy by buying Made in the USA products!
9. dk1504 Color Dress to LBD- Get one of our new knit styles at far below retail before it even hits stores. Same principle as our woven styles, but now in knit! Choose from 10 colors. All reverse to black.
10. dk1501P Color Dress to LBD - Get one of our new poly charmeuse styles below retail before it even hits stores. This cap sleeve fitted bodice dress with a pleated skirt is flattering on all body types. Choose from 10 colors. All reverse to black.
11. dk1501 Color Dress to LBD - Get one of our new silk charmeuse styles below retail before it even hits stores. This cap sleeve fitted bodice dress with a pleated skirt is flattering on all body types. Choose from 10 colors. All reverse to black.
12. dk1203 Sari to LBD - Get a one-of-a-kind sari print dress that reverses to an LBD. Durga's mom was one of the most fashionable woman around, and amassed quite a collection of sari's over the years. Each of these dresses will be made from a sari of your choice (you can pick from 3) and will reverse to an LBD. Best of all, it will be one-of-a-kind.
13. Durga-Kali Custom Dress - Create your own custom reversible dress. Durga will work with you to create a dress of your liking just for you.
If you have any questions, please email us at firstname.lastname@example.org.
Video Credits: Videographer- Aaron Wenck, MUA- Katie Arbore, Models: Alexis Lilly and Jackie Lorette Morreale
Risks and challenges
Delays and unforeseen obstacles are always possible. However, we feel we have prepared ourselves adequately to mitigate these risks:
1. We have a factory that is already in place that has been fulfilling orders for our current customers. We have already produced samples with these factories and can attest to their quality.
2. Making our product in New York City allows us to work directly with the factory and check in every step of the way.
We promise to be super-communicative throughout the campaign and the manufacturing process. Should anything go wrong and the project is delayed, our community of supporters will be the first to know.
- (40 days)