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Rondout Valley farms give away art stickers to complete a colorful map and create awareness in kids, visitors and all about local food.
Rondout Valley farms give away art stickers to complete a colorful map and create awareness in kids, visitors and all about local food.
107 backers pledged $5,395 to help bring this project to life.

About this project

Stick to Local Food! Rondout Valley Farm Map and Stickers project video thumbnail
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$5,395

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Stick to Local Food is a project that makes it welcoming and fun to visit and learn about beautiful Rondout Valley farms. Participating farms get individually designed, colorful, theme-shaped stickers to give away to visitors. Free folding maps have spots for each sticker and they become more and more colorful as you visit each farm, farmstand or farmers market, collect stickers and add them to the map. When the map is completely filled in, email or post a photo of yourself with your map and to celebrate, we'll send you a special Stick to Local Food finishing sticker. 

 A work in progress view of the map. Free maps have blank shapes to match stickers, which are given away at farms. Hand-color the title to customize. When it's done, it's a picture map!

We just added a "stretch goal" to the campaign--if we can make an additional $1000 we can give away more copies of the map (Ellenville Schools just requested 1200) and we'll have a local food and music launch party! See below for details!

Helping Farms Get Better Known

We love our local farms--they've got fresh, wholesome food, beautiful plants and animals, create picturesque vistas, and they're good neighbors. However, these economic times are especially hard on farms, and they simply can't thrive without community support. This project is one way we can help!

Farmers are great at farming, but getting word out to everyone about who they are and what they grow is another task entirely. Their message has to compete with the advertising of big box stores with mega marketing budgets. Stick to Local Food is a way to help each farm become better known to the community and the world. Farms often have beautiful logos, vintage signs, family traditions or favorite symbols that can become nifty and expressive stickers. Everyone loves stickers! This little freebie is a low-tech, low-cost way for farmers to draw more and new visitors. 

Farms are enthusiastic

Farmers are really liking Stick to Local Food—so far over 20 have signed on! It's great to visit the farms and talk to farmers about what image would best represent the spirit of their enterprise. The first farmer to jump into the project was Nick Cipollone--he's in the video. We created a new logo for Barthel's Farm based on a man-in-the-sun image they liked and a portrait of Nick's grandfather, who founded the farm. Now Barthel's is using the new logo everywhere, including on a new road sign! Next, we met with Gordy Bell at Bell's Christmas Trees--on a cold, rainy day in March it was still one of the most beautiful farms in the valley, with a festive, traditional hand-painted sign that inspired their sticker design. The farms here are truly wonderful and we are lucky!

Farms on the Map So Far

Arrowood Farms
Accord Herb & Acupuncture Shoppe
Barthel's Farm Market
Bell's Christmas Trees
Country Flowers Greenhouse
Duchess Farm Equestrian Center
Farm Hub
Fitzgerald Farms
Flying Change Farm
Homegrown Mini-Golf
Hudson Valley Seed Library
Kelder's Farm
Kingston Farmers Market
Lyonsville Sugarhouse
Rosendale Farmer's Market
Rondout Valley Growers Association
Rykowski Livestock
Saunderskill Farm Market
Stone Ridge Orchard
Westwind Orchard
Whirligig Farm

Farms and farm markets--there's still time to join, get a beautiful sticker and spot on the map--contact me for info (link at right).

What's it gonna cost?

To keep costs to the farms low, each farm is paying only for their own stickers--under $100; and this Kickstarter campaign will help pay for design, printing and distribution of the map. The map is planned to be distributed to local primary school children, all participating farms, farm markets and sponsors, at the NYS thruway rest stops and at every local joint that has a spot for a brochure rack. We plan to print at least 12,000 copies, more if possible. 

Behind the Map

The map itself is still a work in progress--in the video we used an early mock-up, the image above is a work-in-progress, the finished map will look different still. The base is a wonderful 1934 map from the archives of the Ulster County Clerk's office. I'll be adding an overlay of the roads leading to the farms. The back of the map have advertisements for local businesses and shout-outs from backers to friends and all.

Businesses--take an ad!

The back of the map has room for a few advertisements--it's a great place for businesses to reach locally grown food fans, farm and garden-loving folk, the community and tourists. You can put your business logo and address on the front of the map, too. Spots are limited so jump in now!

Stretch Goal--Community Summer Kick-off!

If we can raise $1000 over our goal of $4350, we can print and distribute more maps. If we do, we'll have a Stick to Local Food summer kickoff party for farmers and contributors! Wood-oven pizza made outdoors with local, fresh produce and meats, plus live music by our favorite local troubadour, Mark Brown! Mark contributed the music to the video and we love his twisted country blues--especially Bucket Truck, his song about Route 209 dreams. Everyone who contributes $5 or more will be invited--tell your friends! 

The Future of Stick to Local

We'll be able to tell if the Stick to Local Food campaign is successful by how many stickers farms give out. If it's a hit, we can update it every year. Since we've designed the basic form and templates this year, next year will be significantly less work and we'll probably be able to cover costs with ads. Your contribution could help farms for years to come!

Thanks!

We couldn't do this project without the help of many people. Thank you for your help and enthusiasm!

Video

Nick Cipollone, Barthel's Farm
Jemma Brown
Mark Brown
Jeff Davis and HV Create community
Tim Ganon
Rigo Guzmán
Chris Kelder, Kelder's Farm
John Stockin, Lyonsville Sugar House
Jen Metzger
Greg Neumann
Josh Neumann
Wayne Montecalvo
The Pickle Man
Rosendale Farmers Market
Jasper Schwartz
Silas Schwartz
Quinn Waltermaurer

And more!

Susan Perrin, Balanced Consulting
Bibi Farber, NextWorld TV
Doug Grunther
Chris Hewitt, Country Wisdom News
Debra Neumann
Deborah DeWan, Rondout Valley Growers Association
Rosario Agostaro, Rondout Valley Schools
Carol Kokas, Rondout Valley Schools
Risa Mickenberg
Vincent Napoli, Ellenville School District
Rick Remsnyder, Ulster County Tourism
Nina Postupack, Ulster County Clerk
Ian Keir, Ulster County Archivist
Eve Waltermaurer

Risks and challenges

We are well along with the project: we've got plenty of farms signed on, the design of the map is almost done, most of the stickers are designed, Rondout Valley Elementary School will be giving it to all their students (we're also hoping for Kingston and Ellenville schools), we're working on a deal with the company who distributes at thruway stops, we've found a great local printer and beautiful recycled paper to print on.

It will be interesting to see how many people participate—we will know, because we can count each sticker a farm gives away. It will also be interesting to see how many collectors complete their maps—some farms have limited hours or seasons. We're thinking about a little wiggle room on the “completed” requirement to get a special completion sticker.

Right now, the big challenge is to get everything done and out there by mid June, when most farms are gearing up for summer and fall season. The better and quicker this Kickstarter goes, the more time we can spend finishing the project itself--so please help pass the word to supportive farm lovers!

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  1. Select this reward

    Pledge $5 or more About $5

    Special Stick to Local Food sticker--you will love it! Sticks to most surfaces (not goats--see vid).

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    Pledge $5 or more About $5

    Invitation to the Stick to Local launch party on June 25! Wood oven pizza, local drinks and the twisted country blues of Mark Brown and his band! All farmers and contributors of $5 or more will be invited!

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    Pledge $20 or more About $20

    Stick to Local Food Apron to wear in your kitchen with pride! Natural color.

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    Pledge $20 or more About $20

    Shout out on Stick to Local Food map--up to 140 characters to proclaim your love of farming, your favorite farmer, or anything or -body else.

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    Limited 4 backers
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    Pledge $25 or more About $25

    Stick to Local Food T-Shirt--it'll be beige, tell us your size.

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    22 backers
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  6. Reward no longer available

    Pledge $75 or more About $75

    Your logo or name and biz address on the front of the map, in one color, 1x1"-ish. These maps will be widely distributed to tourist racks, schools, and farm stands from June through October.

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    Reward no longer available 10 backers
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  7. Select this reward

    Pledge $150 or more About $150

    A never-folded Stick to Local Food map with all the stickers suitable for framing, signed by the artist. You could ask your favorite farmers to sign it, too!

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  8. Select this reward

    Pledge $150 or more About $150

    1/5 of a folded panel on the back of the map, 1 5/8 x 3 1/4" to run an ad for your business or an appreciation of your favorite farm. Get more than one for bigger ads:
    2 = 3 1/4 x 3 1/4"
    3 = 4 7/8 x 3 1/4"
    4 = 6 1/2 x 3 1/4"
    5 = 8 1/8 x 3 1/4
    5 is a whole panel. These maps will be widely distributed to tourist racks, schools, and farm stands from June through October. Design help available.

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  9. Select this reward

    Pledge $200 or more About $200

    Big Bag 'o Swag: the completed, never-folded, signed map, a t-shirt or apron, a shout out on the map of your choice, a special sticker.

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    2 backers
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Funding period

- (23 days)