While we love many running and outdoor brands, we chose not to seek funding from industry sources. We've worked on campaigns for great companies in the past but find they can be artistically restrictive - i.e. pieces really have to be "on message".
That's fine for commercials but not necessarily for documentaries.
Documentaries are really expensive and we've struggled to raise funds to truly give these subjects their due. Fortunately a few philanthropists helped us get off the ground (they know who they are :) - a few foundations helped us thereafter.
But to get to the finish line, we need you - the running community and film-loving community.