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Look Above! Backers Helped Us #FILLTHEPIG !! Now, Help Us Meet Our Stretch Goal!
621 backers pledged $103,081 to help bring this project to life.

About

The Spotted Trotter's First Restaurant! project video thumbnail
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$103,081

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STRETCH GOAL TIME!  THANKS TO OUR AMAZING BACKERS, WE REACHED OUR FUNDING GOAL 2 WHOLE DAYS EARLY, SO WE HAVE IMPLEMENTED A STRETCH GOAL OF REACHING $100,000 BY FRIDAY!  THIS MONEY WILL ALLOW US TO PAY FOR  A WATER RECIRCULATION PUMP THAT THE CITY JUST TOLD US WE NEED AND FOR TWO STEEL STRUCTURAL BEAMS TO SUPPORT OUR HOODS SINCE WE DISCOVERED DURING CONSTRUCTION THAT THE ROOF OF THE MARKET CAN'T SUPPORT THEIR WEIGHT.  NEVER A DULL MOMENT!

The Spotted Trotter is a boutique charcuterie in the heart of Atlanta, owned and operated by husband and wife team Kevin and Megan Ouzts.

As many of our most loyal customers, friends, and family know, every cent that has gone into building The Spotted Trotter either came out of our own pockets, or the SBA loan we secured in 2010.  No wealthy investors, no seed money, no venture capitalists.  Given the fact that all of our growth occurred during the Great Recession, growing this way has not been easy, and it's required years of careful chess moves to make sure we grew slowly enough to meet demand, while not outpacing cash flow.

For this next project -- opening up a second location and first restaurant in Inman Park's historic Krog Street Market -- we wanted to go the same route, opening up with the small profits from The Spotted Trotter that finally started showing up in year three, another small SBA loan, and an amazing loan from Invest Atlanta -- an organization that we would call our angel investors in every sense of the term.

But alas, between the SBA loan, Invest Atlanta loan, and the small influx of cash from The Spotted Trotter, we are still short of the money we need to open at Krog Street Market -- this, despite the fact that we have played hardball on every quote we have received, challenged our architects to value engineer every single corner of the design, and had a lot of "come to Jesus" meetings with ourselves about what is a "need" v. a "want" in this first restaurant. Have you ever tried to tell a chef opening up his first restaurant that what he "needs" is really just a "want"?  I tell you that it is not easy and has been a full time job over the past year!

If you help fund this project, you will be helping to purchase vital equipment that we simply cannot do without and finalizing the build-out of the restaurant so that the chairs and tables don't collapse like toothpicks after the first 6 months!  More importantly, you will be investing in a concept that has never been seen in the city -- full animal butchery and a restaurant that will put Atlanta on the map for true, Southern charcuterie -- a 2000 year-old art that has yet to be fully explored in the South, even admittedly by The Spotted Trotter itself, given our space and capital constraints as we've grown and tried simply to survive that crucial three-year mark as a new business.  This second location and the restaurant, however, will be the two places that will allow Kevin Ouzts to fully bloom and hit his stride.

To this point, make no mistake -- a donation means you'll be investing in two real people, Megan and Kevin Ouzts -- which we hope, now that we've written it, isn't a turn-off.  We have bet the farm, as it were, on ourselves and committed the last 4 years of our lives to opening The Spotted Trotter and creating a brand that would be strong enough in five years to allow for this -- the opening of Kevin's first restaurant.  We've missed countless parties, holidays, trips, vacations, and had more sleepless nights than we'd care to admit since opening in June 2010.  You might even be interested to know that neither of us has taken a single cent out of the business as of today to pay ourselves.  In short, this has been a true labor of love, and we have re-invested in the business every step of the way instead of paying ourselves.  As a result, today, we stand before you as employers of 12 wonderful and hard-working employees, to whom we just started offering healthcare in 2013, yet another milestone of which we are so proud.  And while opening a restaurant is of course our dream, the fact that it will allow us to support the lives of countless other families in this industry is something we take very seriously.  But, we need your help to get there.  Please help push us over this last hump to ensure our dream becomes a reality!  We promise you (and the city of Atlanta) won't regret it! We would like to Thank Andrew Golubock and Christian Satrazemis for the wonderful Video Footage and direction on this clip and Couleen LaGon for editing this project's video!

Risks and challenges

Opening a restaurant is perhaps one of the hardest things a person can do. We know that. However, the fact that we have shown that we can successfully open a food business by opening The Spotted Trotter in June 2010 shows that we know how to overcome challenges and make smart decisions.

Through our SBA loan and Invest Atlanta loan, this project is fully funded as long as we obtain these funds through our Kickstarter campaign. We have small contingencies built-in for construction over-runs, we have been sourcing used equipment for months now, and we have already cleared numerous hurdles that can often hold an opening up. For example, we are already halfway through our liquor license application process, we just got our green light permit to start construction last week, and we have already worked with our two loan sources to delay our initial payments through September 2014 because of the initial delays in the project. So, there's no need to worry that mid-way through the build-out, we'll be cash strapped trying to start paying our loans. We've already planned for all of that and worked with our loan partners to ensure our first payments begin only after the restaurant opens.

While we hesitate to say that we've thought of everything, we've worked really hard in this past year to make sure we are setting ourselves up for success. Unfortunately, the one thing we weren't able to do is just raise this last bit of money through our loans. We know that with the continued support of our friends, family, and loyal customers, the reality of opening our first restaurant is within our reach!

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  1. Select this reward

    Pledge $15 or more About $15

    Feeling generous but don't need anything in return but a heartfelt "Thank You"? Get one on our website for this donation!

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    Pledge $15 or more About $15

    Grab a lunch and go! Businesses are popping up close to Krog Street and we want to feed you lunch during your busy day! When we start opening for lunch, pledge this amount and stop in for the best "brown bag" experience that will make all your co-workers jealous!

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    Pledge $20 or more About $20

    Here's your chance to ask all of those burning questions. $20 gets you 20 minutes with Kevin for a butchery consultation.

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    Pledge $25 or more About $25

    Most people dislike warm beverages. Most people dislike cold hands. Everyone loves a koozie. Get a limited edition Cockentrice koozie just in time for the start of football season. A special high five if you "kick" in $5 more to help us cover shipping.

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    Pledge $30 or more About $30

    Salami Sampler! Pledge this amount and we'll send you 3 salamis. Simple and straightforward. This is especially great for all you out-of-towners! Kick in $5 for shipping and you'll get the extra bonus of our eternal gratitude!

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    Pledge $50 or more About $50

    We'll see you that koozie and raise you a chef's choice salami and an "Eat Good Meat" sticker. A special high five if you "kick" in $5 more to help us cover shipping.

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    Pledge $50 or more About $50

    Need an excuse to get out on the Beltline? Pick up a chef's choice cheese, salami, and baguette once our Krog Street location opens and take it with you for a little picnic on the Beltline!

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    Pledge $65 or more About $65

    Learn how to properly sharpen your knives 1 on 1 with Kevin Ouzts using a whetstone.

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    Pledge $75 or more About $75

    Were you enjoying that salami, koozie, and sticker combination mentioned above for $50 and then awkwardly realized you weren't wearing a shirt? Problem solved! Along with those 3 items, get a limited edition t-shirt designed by local trendsetters Neighborhood Vinyl that advertises you helped open The Cockentrice! A special high five if you "kick" in $5 more to help us cover shipping.

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    Pledge $75 or more About $75

    Throwing a dinner party and have no idea what to serve? $75 will get you a 30 minute menu consultation with Kevin Ouzts and Spotted Trotter Executive Production Chef Ofer Ayal.

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    Pledge $85 or more About $85

    Finding your way into an Atlantan's Sunday brunch rotation is an honor for any restaurant, and we hope to be there soon after we open! Buy a ticket to our "Backers Only Brunch," and you'll be the first group to try out our brunch before we start serving to the public on a regular basis. In other words, you and 50 of your closest friends will show up on a Sunday to an otherwise closed restaurant, where you'll be our brunch guinea pigs for an hour or two. Gratuity and beverage not included.

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    Pledge $100 or more About $100

    Show up on any night we're open and be delighted with a 4 course tasting menu (chef's choice). Perfect for gift-giving! Gratuity and beverage not included.

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    Pledge $100 or more About $100

    It doesn't get more straightforward than this! Date Night! One appetizer, two entrees, one dessert, and two beverages at The Cockentrice, Monday through Wednesday. Gratuity not included.

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    Pledge $150 or more About $150

    Buy a Brick. Do you want all of your friends and family to know that you were part of building someone's dream? With this donation, we'll engrave your name on one of our bricks in the restaurant or charcuterie, to be there forever and ever!

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    Pledge $175 or more About $175

    Want to get more one on one focus in the Kitchen! We want to help! Here's your chance to cook up one of the most succulent meats in the kitchen. Either (1) A Suckling Pig (2) Porchetta or (3) Stuffed Beef Shanks. We will go through step by step instructions on one of these great cooking preparations with you with sides and pairings. Then sit and eat! Please specify which protein, when you choose this gift. There will only be 6 to each class, so strike while the fire is hot!

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    Pledge $200 or more About $200

    The "Friends and Family" Soft Opening. Having been to our fair share, we think it's a magical experience to see a restaurant getting its sea legs for the first time, right before you're competing with everyone else for a reservation. We plan to do two soft openings, and one of them will be exclusively for these 120 Kickstarter backers!

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    Pledge $300 or more About $300

    Cheese, cheese, glorious cheese! Our certified cheese professional Scott Stroud will host 2 cheese tasting classes for groups of 10. Beverages included, and we guarantee a farmer or two will stop by as well to discuss their products! Another great gift idea!

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    Pledge $350 or more About $350

    You've been asking for them for four years now! Kevin will lead two private butchery classes for groups of six people each, and you'll get to take away some of the goodies that you help prepare! Yet another great gift idea!

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    Pledge $500 or more About $500

    Porchetta Picnic for five, including sides and sauces, delivered to your door (assuming you live within 30 miles of The Spotted Trotter!).

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    Pledge $1,100 or more About $1,100

    Dinner for four at the exclusive Chef's Table when the restaurant opens, where Kevin will walk you through the entire meal with special attention. Friday and Saturday nights excluded please. Price includes gratuity and your first beverage.

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    Pledge $2,000 or more About $2,000

    PIG ROAST! Let us roast a pig for you and 20 of your friends on our outdoor porch at The Cockentrice. Gratuity and beverage not included, but if you've ever been to one of our events you know there will be plenty of food! That pig will not be lonely with all of the amazing sides we'll put together. Seems like the perfect corporate event don't you think?

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    Pledge $3,500 or more About $3,500

    PIG ROAST! But with this one, you won't even have to leave the comfort of your own home! Let us roast a pig at your home for you and 30 of your closest friends. Gratuity and beverage not included, but again there will be plenty of additional food. Can someone say TAILGATE!?!

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    Pledge $5,000 or more About $5,000

    There is perhaps nothing more special than having a private dinner catered in your own home. Chef Kevin and his team will be at your disposal for an entire evening for up to 12 guests, and he'll even clean up the kitchen when he's done! Beverage pairings included. Gratuity not included.

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    Pledge $10,000 About $10,000

    Are you tired of your company's lame holiday parties? Here's your chance to use your marketing budget for good instead of evil! Pledge this amount and the restaurant is yours on a Monday, Tuesday, or Wednesday in December for your holiday party! Food and beverage included. Gratuity not included.

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Funding period

- (46 days)