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$9,393
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All or nothing. This project will only be funded if it reaches its goal by .

By Guess Whaaat
$9,393
pledged of $11,756 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

When an episode ends with a hurtful cliffhanger, viewers from all over the world are obsessed by one common thought : how will they survive waiting until the next episode? What is going to happen next? This unbearable pain reached its climax when Game of Thrones season 5’s finale episode aired. Millions of fans were left hanging, facing one big question: what’s going to happen to Jon Snow?

From episode to episode, 300 million fans, post on social media daily. They comment, share what they liked or disliked in shows, and most importantly : they theorize about what’s going to happen next. They talk about shows to their closest friends, but also to complete strangers who share the same burning passion. In our case, the big question was: Will Jon Snow die or will he survive the 6 stabs?

In that kind of conversation, there is always one fan (but let’s face it...we should say “everyone”), who says - after viewing an episode -, that he had predicted exactly what was going to happen….when we all know he was just speculating the opposite just a few hours before. Despite heated debates, those conversations were until now devoid of proof, stakes and gain. No digital support was appropriate for fan theorizing and proving that cocky friend wrong.

That’s why we created the GUESS WHAAAT app. Because being right just feels right, it was about time to give viewers the chance to challenge each other on the outcome of their favorite shows. “Of course Jon Snow wasn’t dead, I knew it”... my GUESS WHAAAT score can prove it!

 In order to guarantee the app’s virality, GUESS WHAAAT uses tactics ranging from game design, ranking design and user experience from 100 successful mobile games such as Clash Royal, Candy Crush and Quizup.

On GUESS WHAAAT, the user embodies a showrunner who has to make choices every week on the outcomes of shows. When the user’s choice is confirmed by the outcome of next episode, he gains rewards from his boss aka the head of the Network (bonus), and levels up. Each level equals a job in a showrunner’s career (intern, assistant, showrunner, head of the studio, etc). 

Networks and Studios’: a risky financial bet

Launched in the early 50’s on US channels and with more than 52 000 shows aired so far, TV shows have now become a worldwide phenomenon: it’s a global trend and 300 million viewers share their daily addiction.

In order to remain competitive, Networks and studios have to keep increasing the cost of production, on average 3M$ per episode. Furthermore, the financial risk is increasing, as Networks order more and more seasons instead of only pilot episodes. 

However, metrics used by Networks and Studios are surprisingly not at the cutting edges of data analysis. Usually their decision to book a show is based on more subjective aspects, such as the popularity of the main actor, test projections and live audiences.

On this market, the power is in the hands of viewers:

Chances of success for Networks and Studios are limited. 400 TV shows will air in 2017. It’s an absolute record. Nonetheless, statistically, 97% of them will be commercial failures. In order to make their investments profitable, producers and Networks have to bet on the right program. They cannot do that if they lack the insight of their viewers tastes.Thanks to GUESS WHAAAT, the app identifies and analyzes viewers’ tastes and expectations : what they liked or disliked about a show and what they think will happen next. This data and metrics are at the heart of our business model.

Thanks to our data analysis, GUESS WHAAAT is the first digital tool objectified that allows Studio and Networks to anticipate what will make or break a program. This information is critical in order to drastically reduce financial risk.

Working with GUESS WHAAAT is a win-win partnership

  • Networks and Studios secure their investment by making decisions based on relevant data. By working with GUESS WHAAAT they are assured to produce and air tv show that will meet their audience’s expectation ;
  • Viewers will have a panel of good and qualitative show to choose from. #MakeTVShowsGreatAgain 

GUESS WHAAAT’s Alpha was launched in 2016 and made available to a panel of 500 testers. User’s feedback and input enable us to plan a new version of the game and create a Beta. Those modifications have been tested in a survey on line. 96% of those surveyed are willing to download the app as soon as it will be on the Stores.

GUESS WHAAAT’s Beta will be launched in 2018 on all mobiles Stores. Considering our metrics and the increase of our community by 10% each week, the app should reach 1 million active users by 2020. 

Coworkers during two years in their past employee life, Anna and Maximilien talked about tv shows daily while taking their coffee breaks. After the end of Game of Thrones’ season 5, they had to face the truth: no digital platform enabled them to crystalize their debates and bet on the outcome of the next season. They had no choice but to create an app that would feed the need of millions of fans all over the world. Millions of fans who theorized on their favorite shows with their friends or perfect strangers on social medias. For the greater good, Anna & Max had to create GUESS WHAAAT.

That’s how in 2016 the two partners embarked on this fabulous startup journey in 2016. They brought together an amazing team: Thomas (a former work partner) and Emilie, their long time friends. 6 months after the beginning of their project and thanks to a team of passionate people, the founders quit their jobs in order to fully work on Guess Whaaat.

 

 

 With All Our Love ! The Guess Whaaat Squad ! 

Risks and challenges

GUESS WHAAAT’s Alpha was launched in 2016 and made available to a panel of 500 testers. User’s feedback and input enable us to plan a new version of the game and create a Beta. Those modifications have been tested in a survey on line. 96% of those surveyed are willing to download the app as soon as it will be on the Stores.

GUESS WHAAAT’s Beta will be launched in 2018 on all mobiles Stores. Considering our metrics and the increase of our community by 10% each week, the app should reach 1 million active users by 2020.

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    Pledge €5 or more About $6

    For the love of TV Shows

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    TV Shows Lover

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    TV Addict

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    Binge Watcher

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    Ultimate Binge Watcher

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    • The Dopest Tote Bag Ever
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    Enthusiastic Showrunner

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    • 3 months of Special Advice: "TV shows to follow"
    • 1 Workshop: "Where to find you favorite Show?!"
    • An Awesome Guess Whaaat Phone Case
    • The Perfect Coffee Mug for the Long Nights of Binge Watching
    • The ultimate Guess Whaaat T-shirt
    • The Dopest Tote Bag Ever
    • Our Super Cool Guess Whaaat Stickers
    • Bimonthly Newsletter about TV shows
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    Prolific TV Producer

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    • 1 Workshop: "Where to find you favorite Show?!"
    • The Perfect Coffee Mug for the Long Nights of Binge Watching
    • The ultimate Guess Whaaat T-shirt
    • The Dopest Tote Bag Ever
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    Network Mogul

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    • 1 year of Special Advice: "TV Shows to follow"
    • 1 Workshop: "Where to find you favorite Show?!"
    • The Hotest Blanket Ever
    • The Perfect Coffee Mug for the Long Nights of Binge Watching
    • An Awesome Guess Whaaat Phone Case
    • The ultimate Guess Whaaat T-shirt
    • The Dopest Tote Bag Ever
    • Our Super Cool Guess Whaaat Stickers
    • Bimonthly Newsletter about TV shows
    • Special Thanks on our Website
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    Join the Family

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    • Join our Awesome Team for 1 Brainstorming on a killer app item
    • 1 year of Special Advice: "TV Shows to follow"
    • 1 Workshop: "Where to find you favorite Show?!"
    • The Hotest Blanket Ever
    • An Awesome Guess Whaaat Phone Case
    • The ultimate Guess Whaaat T-shirt
    • The Perfect Coffee Mug for the Long Nights of Binge Watching
    • The Dopest Tote Bag Ever
    • Our Super Cool Guess Whaaat Stickers
    • Bimonthly Newsletter about TV shows
    • Exclusive Early Access To the App
    • Special Thanks on our Website
    • Our Infinite Gratitude
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