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The "Pedal Parlor" will bring seasonally-inspired and handmade ice cream treats to the people of Portland.
The "Pedal Parlor" will bring seasonally-inspired and handmade ice cream treats to the people of Portland.
77 backers pledged $9,207 to help bring this project to life.

About

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$9,207

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The Prologue

The Pedal Parlor ice cream tricycle is an extension of Morgan St Theater, a dessert pop-up specializing in ice cream and its infinite possibilities. Just a year and a half ago strangers gathered in my home dining room to experience an ice cream adventure. Morgan St Theater evolved from the desire to be around peers again, be they friends or neighbors. In a way to build community, or at the very least, bring people together in a meaningful way. Finding inspiration in a creative theme and seasonal flavors, I develop exciting desserts served with engaging stories and thoughtfully create a space for new culinary and social experiences.

"Part mad-scientiest, part poet-sage, Goodman and his concoctions are a force of nature, Morgan St Theater is not to be missed!" - Nathaniel S.

"The winter dessert tasting was one of the most delightful dining experiences I've ever had in Portland. It was one of those 'only in Portland' things that you can't wait to tell everyone about. The flavor combinations were surprisingly delicious, and the hosts and company were warm and welcoming. I'll definitely be back." - Karen G. 

"A wonderfully unique and delicious experience!" - Faye

Sofia - watermelon sorbet, feta, mint oil, sundried tomatoes
Sofia - watermelon sorbet, feta, mint oil, sundried tomatoes

A Reimagined Sundae 

It is easy to make something that's sweet. It is the challenge to create something balanced - sweet and salty, spicy and sour - that inspires the ice cream and sorbets I create each month. From the beginning, I set out to "revolutionize the ice cream sundae." I intend to make it smaller in size, yet richer in flavor and texture. When everything is made FROM SCRATCH and utilizing the best of local farms and food artisans - my ice creams and sorbet, sauces and crumbles - the final product served to you, is of the highest quality.

Lena - Toasted matzo ice cream, Manischewitz caramel, roasted apple and walnut praline
Lena - Toasted matzo ice cream, Manischewitz caramel, roasted apple and walnut praline

Pedal Parlor

The Pedal Parlor will bring Morgan St Theater's delectable ice cream treats to a wider audience, concocting seasonally-inspired and thoughtfully composed ice cream sundaes for all to enjoy. The tricycle will increase visibility of Morgan St Theater, both as a pop-up dessert club and dessert caterer. And like a mobile ice cream social, the Pedal Parlor will facilitate strong relations with local business and community members, as well as improve my ability to cater both large and small, public and private events.

George Washington - Smoked buttermilk ice cream, biscuit, boozy plum, molasses
George Washington - Smoked buttermilk ice cream, biscuit, boozy plum, molasses

The Details

Raising $9,000 will allow for the purchase of an ice cream tricycle customized to the meet the demands of daily sales and private catering. Along with an attractive trike, your generosity will enable the purchase of a small, commercial (read faster and more efficient) ice cream machine. 

The tricycle, complete with logo, customizations, umbrella plus some basic marketing materials will cost $3,000. The ice cream machine costs $6,000 (and that's cheap for a commercial machine!) The growth of the business already demands that I rent a commercial kitchen, now it is time to increase the speed at which I can maker larger batches of ice cream. 

Your contribution will enable Morgan St Theater to grow from an ephemeral dessert experience to a regular stop in the neighborhood. 

"The desserts totally exceeded my expectations! You put so much thought into each dish, the love comes through for sure." - Ariel

"Jared, your work is amazing. The creativity is unbelievable. I love what you do. I hope to see and these delicious desserts again!" - Leslie

Maurice- brown butter and asparagus ice cream, matzo brei, parmesan, olive oil, hazelnuts, sea salt
Maurice- brown butter and asparagus ice cream, matzo brei, parmesan, olive oil, hazelnuts, sea salt

Looking Ahead

Thank you for your support, encouragement and enthusiasm! The journey thus far has been exhilarating and I can't wait to see what happens next.  I am so excited to bring my ice cream treats to the streets of Portland and beyond! 

Risks and challenges

There are numerous obstacles to starting a business and in a city like Portland, pursuing a food venture is extra difficult. I think the main challenge is developing and sustaining a profitable business, and of course, spreading the word to increase and maintain solid sales.

Fortunately, the word of mouth strategy has worked very well for Morgan St Theater and I can use this momentum to promote the Pedal Parlor. Before I even ride the trike down the street, I can publicize my whereabouts to hundreds of fans and followers - from an extensive mailing list to Facebook and Twitter. I also bring strong relationships with neighborhood businesses, community organizations and local chefs to help spread the word and use collaboration as a marketing tool.

Throughout this process I have gained valuable insight from business-minded colleagues, chefs and small business owners. As I connect with more professionals in the food industry, I gain mentors and future collaborators. This year I am also enrolling in a business 101 class to deepen my understanding of how to run a successful business. With the strong and steady growth I have developed for Morgan St Theater, I am confident that I can take this step with the knowledge and skills I have at hand.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    "VIP Mailing List" - You will receive early access to the details and ticket info for upcoming Morgan St Theater dessert pop-ups (on a monthly basis.)

    This VIP access is valid through the end of 2015. Every month you will receive an invite to all of Morgan St Theater's pop-up events, and Pedal Parlor locations and community activities.

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  2. Select this reward

    Pledge $10 or more About $10

    Visit the Pedal Parlor and enjoy one of our seasonally-inspired and handmade ice cream bon bons.
    PLUS
    a personalized 'thank you and shout out' on Facebook

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    8 backers
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  3. Select this reward

    Pledge $25 or more About $25

    Receive a 250 mL bottle of Morgan St Theater's homemade fruit shrub made with the very best of local and seasonal berries from Oregon's amazing farms. Choose from raspberry, blueberry or blackberry. Pour it on ice cream or add club soda for a refreshing summertime beverage, or even concoct a tasty salad dressing or marinade. The shrub is multifaceted and always super yummy!

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  4. Select this reward

    Pledge $30 or more About $30

    Attend a "dress rehearsal" and taste-test a Morgan St Theater menu. Your opinions will impact the final menu for that month's dessert pop-up.

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  5. Select this reward

    Pledge $35 or more About $35

    Receive a 375 mL bottle of Morgan St Theater's homemade fruit shrub made with the very best of local and seasonal berries from Oregon's amazing farms. Choose from raspberry, blueberry or blackberry. Pour it on ice cream or add club soda for a refreshing summertime beverage, or even concoct a tasty salad dressing or marinade. The shrub is multifaceted and always super yummy!

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  6. Select this reward

    Pledge $50 or more About $50

    Receive a ticket to one of Morgan St Theater's summertime pop-ups.

    Equal parts intimate and convivial, this 2-hour dessert experience includes a flight of seasonally and thematically-inspired ice cream desserts paired with storytelling. Tea and coffee is provided, and Morgan St Theater exclusively serves Jasminum Farm coffee - it's organic, family-farmed and 100% Kona coffee.

    Each evening is limited to 12 guests.
    PLUS
    a 250mL bottle of seasonal shrub!

    Reward is also available to non-Portland residents. Let me know when you are visiting Portland this summer and if there is a pop-up, count yourself in!

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  7. Select this reward

    Pledge $75 or more About $75

    Receive a ticket to the Pedal Parlor launch party! Indulge yourself with the entire dessert menu to this one-time-only dessert pop-up.

    Come for the people, the live music, and a belly full of delicious ice cream desserts!

    Offerings would include:
    - Hazelnut Butter ice cream bon bons with sea salt
    - Buttermilk ice cream sandwich with lemon curd, hazelnut praline and fresh strawberries
    - Fresh Mint ice cream, brown butter & polenta cake, fresh strawberries, hazelnut praline, blackberry shrub

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  8. Select this reward

    Pledge $100 or more About $100

    Receive a 3-pack of Morgan St Theater's homemade fruit shrub made with the very best of local and seasonal berries from Oregon's amazing farms. Flavors will include one raspberry, one blueberry and one blackberry. Pour it on ice cream or add club soda for a refreshing summertime beverage, or even concoct a tasty salad dressing or marinade. The shrub is multifaceted and always super yummy!
    Bottles are 375mL each.

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  9. Select this reward

    Pledge $150 or more About $150

    Receive one pint of ice cream a month for the rest of 2015, 6 months in total. (Portland metro only)

    Ice cream will be available at the trike when parked at regular locations in N/NE Portland.

    Hand-packed pints will include flavors from the trike as well as monthly specials.

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    Pledge $250 or more About $250

    An afternoon class for you and a friend on how to make ice cream (or sorbet or granita or sherbet.)

    Come to the test kitchen and spend 2 hours learning how to make ice cream. We will discuss ingredients, equipment and practice basic techniques. Throughout the afternoon there will be plenty of ice cream to sample, and an opportunity to concoct your very own sundae. Participants will go home with 2 pints of ice cream.

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  11. Select this reward

    Pledge $250 or more About $250

    For supporters outside of Portland, I will provide a Skype tutorial on how to make ice cream (or sorbet or granita or sherbet.)

    Come to the virtual test kitchen and spend 2 hours learning how to make ice cream. We will discuss ingredients, equipment and basic techniques.

    You will receive 2 pints of ice cream, and 2 4oz jars of toppings so you can have your own ice cream social at home!

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  12. Select this reward

    Pledge $300 or more About $300

    I will create an ice cream sundae inspired by your favorite flavors and a story from your life. We will meet for a coffee and tell stories, and while I take notes and ask lots of questions, inspiration will find its way. I will serve an ice cream treat inspired by you and your story at the tricycle this summer or fall.

    This is available to people outside of Portland via Skype. A recipe card including all elements of the sundae will mailed to you, so you can recreate the dessert and tell your own story through ice cream!

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    Pledge $500 or more About $500

    Morgan St Theater will host a private tasting at your home for up to 12 guests.

    Equal parts intimate and convivial, this 2-hour dessert experience includes a flight of seasonally and thematically-inspired ice cream desserts paired with storytelling. Tea and coffee is provided, and Morgan St Theater exclusively serves Jasminum Farm coffee - it's organic, family-farmed and 100% Kona coffee.

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  14. Select this reward

    Pledge $1,000 or more About $1,000

    Gather your friends, family and neighbors, cause Morgan St Theater will host an ice cream social for your community at your home, local park, or work. (Up to 30 people.)

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Funding period

- (30 days)