**UPDATE** We have made a few adjustments to our REWARDS to make them even more appetizing. Now we are offering private live online cooking lessons! WOWZAS! Check out the rewards section on the side bar for more details.
Meet the team.
Hi, I’m Julie Yoon, a trained chef and blogger, with a fashion design background. My husband Joe is a graphic designer and photographer, with an advertising background. Together, we have a blog, chefjulieyoon.com, where we like to share life through food, film, and photography. Now we are making a brand new online cooking show as an extension of our blog, called Bits & Pieces.
Why are we calling our show, Bits & Pieces?
I think that cooking and eating the same type of food over and over again can get really boring. So I’m all about being resourceful, creative, and mixing it up in the kitchen.
Even with a culinary degree, my cooking chops were put to the test when I first got married. My husband and I were living on a budget, and I had to rely on buying whatever was on sale. Sometimes this meant I ended up with a diverse fridge and pantry full of “hodge-podge” ingredients. So I rolled up my sleeves and played with my food. It forced me to come up with some surprising and unique concoctions.
Now I enjoy the challenge of creating something new or updating a familiar dish with a contemporary kick. That’s where the inspiration for our show comes from. I really do cook everyday with different “bits and pieces.” I want to encourage and inspire others to utilize what they have on hand, brave the kitchen, and break free from their recipe boredom.
Here's our story.
After we got married, we moved to California. Joe worked as a freelance art director / graphic designer, and I started my own catering and cooking class business. Turns out that i had a knack for teaching others and telling stories. And that made us both dream about one day producing a cooking show together.
In 2010, it sort of happened when we joined creative forces, to launch our food blog, chefjulieyoon.com, where I taught people how to cook my original recipes through Joe's step-by-step mouth-watering photography and occasional youtube videos that we filmed together. Everything we produced was well received, and we gained an audience. We had so much fun collaborating together and loved being challenged artistically everyday.
However, shortly after creating our blog and filming a few videos, Joe became too busy at his job and left me to tackle our dream alone. Because I lacked the skills that Joe brought to the table, the blog suffered, and we stopped filming cooking videos. But I remained hopeful that we would continue to create new content again one day.
We've had this dream for 3 years, and it's time to take the plunge! The purpose of our project is to fund Season 1 of our brand new cooking show, Bits & Pieces. We will produce 20 new episodes in 6 months. In addition, we will make a PDF e-cookbook comprised of 15 of the best recipes from Season 1. It will be made up of step-by-step photography as well as some embedded videos.
Our GOAL is to raise $6000 (or more). We need to raise at least $6,000 in order to produce Season 1 of Bits & Pieces + make the Season 1 PDF e-cookbook.
Where will the money go towards?
1. An updated website: We need to redesign it with a new template. This will help organize our blog and "central hub" for our videos better.
2. Lighting and sound equipment: We need special lights, bulbs, stands, and microphones to enhance the quality of our videos.
3. Music: We like to support indie artists for the background music on our videos.
4. Ingredients: It takes a whole bunch of food to create, test, and film all my original recipes for the videos, and photograph them for the e-cookbook.
5. Food styling materials: We need work surfaces, backdrops, camera stands, and various props for the videos, e-cookbook, and blog.
What’s in it for you?
To say “thank-you” for your generous support, we’d like to give you some enticing REWARDS!
To read the descriptions of the rewards in detail, or make a pledge, look at the side bar on the right.
What if this campaign generates more money than is needed?
Well, then that would be the sweet cream cheese icing on our red velvet cake! If the project gets more funding than is needed to film Season 1, we will just keep on going!
Our STRETCH GOAL is $12,000. We need to raise $12,000 in order to produce Season 2 of Bits & Pieces, with 20 new episodes in 6 months. That means we will produce both Seasons 1 & 2, a total of 40 new episodes of Bits & Pieces + 2 e-cookbooks in 1 year! Plus, we’ll have additional rewards to give you in return to say thanks!
We're hitting the road Jack.
Although all the content we produce on the internet is free, they do take a lot of time and money to produce. Therefore, we will be leaving California behind and moving to the suburbs of Chicago at the end of August, where we will receive family support, and be able to fully focus on creating our show.
Come along for the ride!
You won't have to wonder about what's going on with us because we will freely share our progress with you every step of the way on our blog.
We'd be honored if you joined us in our journey. Please support our project so that we can
continue to help others by producing more quality and creative content
on the web. Our end goal is just to do our part to make life a little
Be part of the community:
"Like" us on facebook
Say hello to Julie:
Say hello to Joe:
Risks and challenges
Moving and starting all over again is always difficult. It’s going to take us some time to settle in, unpack our boxes, and set up our lives in Chicago. That’s why we will officially start our project on October 1, 2013. Inevitably things could take longer to execute than planned. We could encounter unforeseen costs, equipment problems, or annoying little quarrels with each other (we are a husband and wife team after all). Any of these factors could possibly slow down our progress, but it won’t stop us. We know there aren’t any challenges that we can't overcome!Learn about accountability on Kickstarter
- (31 days)