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HEY WTF Records is a startup record label, but everyone keeps asking for clothes with our logo on it. Help us spread the HEY WTF love! Read more

Boston, MA Fashion
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Funded!

This project was successfully funded on May 1, 2013.

HEY WTF Records is a startup record label, but everyone keeps asking for clothes with our logo on it. Help us spread the HEY WTF love!

Boston, MA Fashion
Share this project

About this project

We were founded six months ago in September 2012, and since then we've been working nonstop to build something truly special and spread the HEY WTF love worldwide. We've released three albums on cassette tape ranging from psych-rock to instrumental hip hop, three albums digital-only, supported our artist friends at their live shows and thrown one of our own, and sold out of our first run of stickers. Now it's time for our next adventure: the HEY WTF Apparel line. 

We need your help to get started- we emptied our bank account developing prototypes and funding a few year-end projects, so your orders and support here will determine how big we can make this. 

In order to sell you our apparel at a reasonable price, and to show some really cool potential retail partners that our brand is viable, we need all the support we can get. So pledge to this Kickstarter and get the freshest clothes on the planet, but then make sure to share this page with all of your friends- Facebook it, Tweet it, do everything you can. Help us spread the HEY WTF love!

Our cassette releases
Our cassette releases

So what awesome apparel can you get and how much does it all cost? 

Please note that ALL prices INCLUDE shipping! So no extra charges on top of what you see here. We think these prices are pretty darn friendly and we're workin hard to keep it that way. 

  • $15 - The White HEY WTF t-shirt
  • $30 - The HEY WTF snapback
  • $35 - The Black HEY WTF crewneck
  • Other pledge levels include cassettes, custom walkmen, downloads, stickers, coloring pages, and plane tickets!

The White HEY WTF T-Shirt ($15)
The White HEY WTF T-Shirt ($15)
The Black HEY WTF Crewneck ($35) and Snapback ($30)
The Black HEY WTF Crewneck ($35) and Snapback ($30)

Thanks so much for all of your support! We can't wait to call you a part of the HEY WTF family (if you aren't already). 

Love,

Ryan, Rae, Sara, and Rachel - the HEY WTF team 

The HEY WTF team
The HEY WTF team

Risks and challenges

We're pretty confident in our ability to complete and launch the Spring 2013 apparel line, as we'll be using the same manufacturers that you see in the video, meaning we've worked with them before and everything came out nicely. We may, however, have to switch suppliers for t-shirts to keep them affordable.

Additionally, this is our first time running a clothing line! We'll be contacting our friends in the industry for help, but we'll be shipping everything and managing orders ourselves for now (Ryan's house in NJ is about to become the HEY WTF Warehouse), so be a little patient with us! We'll get everything to you as quickly as we can- we're excited to have you wearing it.

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FAQ

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Rewards

  • You selected
    Pledge $5 or more

    1 backer

    Pledge $5 and we'll send you a HEY WTF sticker and thank-you coloring page in the mail, along with a free download of any album in the HEY WTF catalog (your choice!)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $15 or more

    16 backers

    Pledge $15 and we'll ship you a HEY WTF t-shirt! This is the first time we've EVER manufactured them, so you'll have a first run :) You'll also get a sticker and free download.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $30 or more

    8 backers Limited (6 left of 14)

    For $30 you could have the exclusive HEY WTF snapback- a two-tone black/teal snapback with pink lettering spelling "HEYWTF". They're pretty darn fresh, made with only the highest quality base materials by Lids.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $35 or more

    7 backers

    For $35 you've got yourself the black HEY WTF crewneck! The team got some of these for themselves a few months ago and fell in love with them so much that we're selling them.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $50 or more

    1 backer Limited (39 left of 40)

    Can't play cassettes? Pledge $50 and get a cassette walkman decked out by the HEY WTF team, a cassette of your choosing, PLUS the HEY WTF t-shirt.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $140 or more

    0 backers Limited (11 left of 11)

    GET IT ALL! T-Shirt, Crewneck, Special Cassette Walkman, All 3 HEY WTF cassette releases, AND our love and affection.

    PLUS the exclusive HEY WTF Snapback!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $1,000 or more

    0 backers Limited (4 left of 4)

    EVERYTHING (the $140 reward), plus a plane ticket (within the continental US) to the HEY WTF member of your choosing for an full-day adventure in their hometown.

    RYAN: World championship bowling, amazing wings, 4 ice cream shops, and vinyl beyond your dreams in Princeton, NJ.
    RAE: The world's largest children's museum, great cajun food, and thrift shopping in Indianapolis, IN.
    RACHEL: The best mexican food of your life, homeless people watching, and motorized mountain climbing in Alber-que-que, NM.
    SARA: Eat for 4 hours in the sushi place where Sara works, and then eat anything Italian (a little GTL, anyone?) in Scotch Plains, NJ.

    Estimated delivery:
    Only ships to: United States

Funding period

- (30 days)