Share this project

Done

Share this project

Done
HEY WTF Records is a startup record label, but everyone keeps asking for clothes with our logo on it. Help us spread the HEY WTF love!
HEY WTF Records is a startup record label, but everyone keeps asking for clothes with our logo on it. Help us spread the HEY WTF love!
34 backers pledged $1,065 to help bring this project to life.

About this project

Launch the HEY WTF Records Clothing Line! project video thumbnail
Replay with sound
Play with
sound

$1,065

34

We were founded six months ago in September 2012, and since then we've been working nonstop to build something truly special and spread the HEY WTF love worldwide. We've released three albums on cassette tape ranging from psych-rock to instrumental hip hop, three albums digital-only, supported our artist friends at their live shows and thrown one of our own, and sold out of our first run of stickers. Now it's time for our next adventure: the HEY WTF Apparel line. 

We need your help to get started- we emptied our bank account developing prototypes and funding a few year-end projects, so your orders and support here will determine how big we can make this. 

In order to sell you our apparel at a reasonable price, and to show some really cool potential retail partners that our brand is viable, we need all the support we can get. So pledge to this Kickstarter and get the freshest clothes on the planet, but then make sure to share this page with all of your friends- Facebook it, Tweet it, do everything you can. Help us spread the HEY WTF love!

Our cassette releases
Our cassette releases

So what awesome apparel can you get and how much does it all cost? 

Please note that ALL prices INCLUDE shipping! So no extra charges on top of what you see here. We think these prices are pretty darn friendly and we're workin hard to keep it that way. 

  • $15 - The White HEY WTF t-shirt
  • $30 - The HEY WTF snapback
  • $35 - The Black HEY WTF crewneck
  • Other pledge levels include cassettes, custom walkmen, downloads, stickers, coloring pages, and plane tickets!

The White HEY WTF T-Shirt ($15)
The White HEY WTF T-Shirt ($15)
The Black HEY WTF Crewneck ($35) and Snapback ($30)
The Black HEY WTF Crewneck ($35) and Snapback ($30)

Thanks so much for all of your support! We can't wait to call you a part of the HEY WTF family (if you aren't already). 

Love,

Ryan, Rae, Sara, and Rachel - the HEY WTF team 

The HEY WTF team
The HEY WTF team

Risks and challenges

We're pretty confident in our ability to complete and launch the Spring 2013 apparel line, as we'll be using the same manufacturers that you see in the video, meaning we've worked with them before and everything came out nicely. We may, however, have to switch suppliers for t-shirts to keep them affordable.

Additionally, this is our first time running a clothing line! We'll be contacting our friends in the industry for help, but we'll be shipping everything and managing orders ourselves for now (Ryan's house in NJ is about to become the HEY WTF Warehouse), so be a little patient with us! We'll get everything to you as quickly as we can- we're excited to have you wearing it.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Pledge $5 and we'll send you a HEY WTF sticker and thank-you coloring page in the mail, along with a free download of any album in the HEY WTF catalog (your choice!)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $15 or more About $15

    Pledge $15 and we'll ship you a HEY WTF t-shirt! This is the first time we've EVER manufactured them, so you'll have a first run :) You'll also get a sticker and free download.

    Less
    Estimated delivery
    Ships to Only United States
    16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $30 or more About $30

    For $30 you could have the exclusive HEY WTF snapback- a two-tone black/teal snapback with pink lettering spelling "HEYWTF". They're pretty darn fresh, made with only the highest quality base materials by Lids.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $35 or more About $35

    For $35 you've got yourself the black HEY WTF crewneck! The team got some of these for themselves a few months ago and fell in love with them so much that we're selling them.

    Less
    Estimated delivery
    Ships to Only United States
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $50 or more About $50

    Can't play cassettes? Pledge $50 and get a cassette walkman decked out by the HEY WTF team, a cassette of your choosing, PLUS the HEY WTF t-shirt.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $140 or more About $140

    GET IT ALL! T-Shirt, Crewneck, Special Cassette Walkman, All 3 HEY WTF cassette releases, AND our love and affection.

    PLUS the exclusive HEY WTF Snapback!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $1,000 or more About $1,000

    EVERYTHING (the $140 reward), plus a plane ticket (within the continental US) to the HEY WTF member of your choosing for an full-day adventure in their hometown.

    RYAN: World championship bowling, amazing wings, 4 ice cream shops, and vinyl beyond your dreams in Princeton, NJ.
    RAE: The world's largest children's museum, great cajun food, and thrift shopping in Indianapolis, IN.
    RACHEL: The best mexican food of your life, homeless people watching, and motorized mountain climbing in Alber-que-que, NM.
    SARA: Eat for 4 hours in the sushi place where Sara works, and then eat anything Italian (a little GTL, anyone?) in Scotch Plains, NJ.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)