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Better condiments for better tasting meals: Peri Peri Hot Sauce, Beet Ketchup + Caramelized Onion & Apple Chutney (no sugar/sass added)
Better condiments for better tasting meals: Peri Peri Hot Sauce, Beet Ketchup + Caramelized Onion & Apple Chutney (no sugar/sass added)
Better condiments for better tasting meals: Peri Peri Hot Sauce, Beet Ketchup + Caramelized Onion & Apple Chutney (no sugar/sass added)
81 backers pledged $15,586 to help bring this project to life.

About this project

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CHUT UP All Natural Condiments

$15,586

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Meet CHUT UP, a line of better-for-you condiments with no added sugars, preservatives or GMOs. Founded by South African-born chef Hugo Uys, we’ve incorporated Hugo’s depth of culinary experiences into CHUT UP, seasoning each product in a way that’s unique to his South African background, tastefully presented to appeal to your taste buds.

Our products: BEET KETCHUP // CARAMELIZED ONION AND APPLE CHUTNEY // PERI PERI HOT SAUCE .

 

CHUT UP Peri Peri Hot Sauce
CHUT UP Peri Peri Hot Sauce

Chut Up Peri Peri Sauce: The hottest thing since...well...you know. We pack the heat with signature South African chilies that are brewed for a low, slow building heat with notes of citrus and warm spice. Loving it right now on eggs, poultry and roasted vegetables.

CHUT UP Caramelized Onion + Apple Chutney
CHUT UP Caramelized Onion + Apple Chutney

Chut Up Caramelized Onion & Apple Chutney: Now this chutney is MAJOR. Green apples, caramelized onions and warm Cape Malay spices come together in this use-it-on-anything chutney. Added to a marinade, used as a sauce, or spooned straight out of the bottle, Chut Up's chutneys add an unexpectedly-spicy and slightly-sweet kick that'll take any dish to the next level.

CHUT UP Beet Ketchup
CHUT UP Beet Ketchup

Chut Up Beet Ketchup: If you can't join 'em, beet 'em. Our all-beet ketchup is a natural alternative to sugar-laden tomato-based ketchups with a signature tangy kick that's a healthy upgrade to an all-American classic. With simple ingredients including beets, apple cider vinegar, filtered water, and South African-inspired spices, our ketchup is anything but processed, it's crafted. Give it a try on just about anything.

Through Kickstarter funding, our goal is to fund the first production run of CHUT UP while also driving awareness of the brand, promoting our e-commerce shop and continuing to expand our recent relationship with Rutgers Food Innovation Center who is partnering with us to scale the line further for mass production.

Our Initial CHUTTING Trifecta
Our Initial CHUTTING Trifecta

Your support of CHUT UP will allow us to achieve a production run foundation that will scale our business:

  • 8,000 - 9 oz bottles of each of our products for consumers/retail (24,000 total)
  • 8,000 - 148 oz commercial bottles of our products for foodservice (24,000 total)
  • Allow us to fulfill all of our initial orders (25 restaurants + counting), POs and Amazon e-commerce.

We’re here to CHUT UP the competition, join us!

 

Risks and challenges

There are always challenges when launching new products but we have done the due diligence over a two year window in every regard from market trends to packaging focus groups to formulation testing to getting a taste test of approval from some of culinary's leading minds who operate the best restaurants in NYC, many of whom are already committed with PO in-hand to carry our products. This is in addition to passion, experience and a track record of success in developing, launching and exiting to acquisition many products and projects.

We’re solution based, and we mean business.

Here’s why we got to where we are:

INSIGHT: Top spenders in the food category are looking to understand what they are eating.
SOLUTION: We use ingredients that aren’t processed, don’t need hyphens or have 4+ syllables.

INSIGHT: Consumers are loving global flavors. (Ever heard of Siracha?)
SOLUTION: We’ve incorporated Cape Malay spices native to South Africa into our products for a unique taste profile that isn’t represented in the American marketplace.

INSIGHT: Healthy shouldn’t be a sacrifice. Consumers are moving away from living healthy as a short-term goal to having it be a way of life.
SOLUTION: We’ve created healthier, upgraded versions of your favorite condiments that are already part of your daily food routines.

CHUT UP's team is filled with hospitality and lifestyle industry veterans who have faced many challenges and launched restaurants, brands and companies through to financial success: NuKitchen (acquired by Nutrisystem), Paris Commune (successful West Village, NYC staple restaurant for 30+ years), The MICHELIN Guide (in North America), Faena District (1.3B development), BULLDOG Gin (acquired by Campari), Beats by Dre (acquired by HTC) and many more.

Our unique experience coupled with a tried and true product that has been tested and refined with expert input from some of the best CPG incubators who unanimously agree that CHUT UP is "delicious" with smart, strong and stunning packaging that will make it pop off the aisle.

To start, we are going to market concurrently with a very targeted approach: selective retail, scalable e-commerce and in many of NYC's most well-known restaurants.

We would be honored if you joined us on this journey. #ChutUp

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Support this project

  1. Select this reward

    Pledge $25 or more About $25

    Three Jars of Chut Up

    A set of Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

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  2. Select this reward

    Pledge $50 or more About $50

    Three Jars of Chut Up & T-Shirt

    A set of Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

    A Limited Edition Chut Up organic cotton high quality t-shirt featuring one of our soon-to-be infamous sayings: What the Chut?; Chut Up. No, You Chut Up.; I don't give a Chut or Chut.It.Up.

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    Limited 18 backers
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  3. Select this reward

    Pledge $75 or more About $75

    3 Jars of Chut Up & T-Shirt or Tank

    A set of Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

    A Limited Edition Chut Up organic cotton high quality t-shirt or tank top (your choice!) featuring one of our soon-to-be infamous sayings: What the Chut?; Chut Up. No, You Chut Up.; I don't give a Chut or Chut.It.Up.

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    Limited 4 backers
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  4. Select this reward

    Pledge $100 or more About $100

    Tote Bag & 3 Jars of Chut Up

    A set of Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

    Limited Edition organic canvas Chut Up tote bag featuring one of our soon-to-be infamous sayings: What the Chut?; Chut Up. No, You Chut Up.; I don't give a Chut or Chut.It.Up.

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    Limited 7 backers
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  5. Select this reward

    Pledge $250 or more About $250

    Chut Up Set, Tote Set & 2 Party Tickets

    Invitation for you +1 to attend a Chut Up summer soiree of your choice in NYC (June-August, dates TBD). Each soiree is catered with open bar, delicious bites, live music and a gift for each guest.

    A Limited Edition Chut Up organic cotton high quality t-shirt, tank top and tote (canvas) set all featuring one of our soon-to-be infamous sayings: What the Chut?; Chut Up. No, You Chut Up.; I don't give a Chut or Chut.It.Up.

    A set of Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
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  6. Select this reward

    Pledge $1,000 or more About $1,000

    10 Party Tickets, Chut Up & Tote Set

    10 tickets: Invitation for you + nine other guests to attend a Chut Up summer soiree of your choice in NYC (June-August, dates TBD). Each soiree is catered with open bar, delicious bites, live music and a gift for each guest.

    2 sets: Limited Edition Chut Up organic cotton high quality t-shirt, tank top and tote (canvas) set all featuring one of our soon-to-be infamous sayings: What the Chut?; Chut Up. No, You Chut Up.; I don't give a Chut or Chut.It.Up.

    2 sets: Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $
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  7. Select this reward

    Pledge $5,000 or more About $5,000

    Dinner for 10 prepared by Chef Hugo Uys

    Private three-course private dinner for 10 cooked by Chef Hugo Uys (NYC only) on a mutually agreed upon date and location during 2017 or 2018.

    Additionally:

    10 tickets: Invitation for you + nine other guests to attend a Chut Up summer soiree of your choice in NYC (June-August, dates TBD). Each soiree is catered with open bar, delicious bites, live music and a gift for each guest.

    2 sets: Limited Edition Chut Up organic cotton high quality t-shirt, tank top and tote (canvas) set all featuring one of our soon-to-be infamous sayings: What the Chut?; Chut Up. No, You Chut Up.; I don't give a Chut or Chut.It.Up.

    2 sets: Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
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  8. Select this reward

    Pledge $10,000 About $10,000

    Dinner for 25 prepared by Chef Hugo Uys

    Private three-course private dinner for 25 cooked by Chef Hugo Uys (NYC only) on a mutually agreed upon date and location during 2017 or 2018.

    Additionally:

    25 tickets: Invitation for you + nine other guests to attend a Chut Up summer soiree of your choice in NYC (June-August, dates TBD). Each soiree is catered with open bar, delicious bites, live music and a gift for each guest.

    2 sets: Limited Edition Chut Up organic cotton high quality t-shirt, tank top and tote (canvas) set all featuring one of our soon-to-be infamous sayings: What the Chut?; Chut Up. No, You Chut Up.; I don't give a Chut or Chut.It.Up.

    2 sets: Chut Up's inaugural run of condiments (9 oz each) including: Peri Peri Hot Sauce, Beet Ketchup and Caramelized Onion & Apple Chutney.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)