Jamie began baking granola in high school to give as gifts for her friends, wanting nothing more than to share her delicious granola with others to enjoy it just as she has. After Katie got a taste of Jamie's granola, the two of them decided it deserved to be shared with more people. So they dedicated hours to crafting the perfect recipe using organically sourced ingredients that was crunchy, sweet, and salty - just the right amounts to make an addicting granola. So bumble & butter was born.
We pride ourselves in the unique and creative flavors we come up with, such as rosemary and cheddar. We want to change the notion that granola is only meant to be sweet - why not switch it up by adding it on top of your soups or salads? And not only that, but we use grass-fed butter, a nutritious and flavorful fat, instead of refined oils to bake our granola. We hope that by baking our granola with ingredients that are sustainably sourced and in their pure and most natural form, you'll truly understand and appreciate how good real food can taste.
We are currently selling granola out of our home to friends and students, but our goal is to sell in retail stores across Cornell University's campus so our granola is easily accessible. Eventually, we'd love to expand outside of campus and into e-commerce, but for now, our goal with these funds is to set up official packaging with printed labels, obtain a NY State food processing license with a $400 fee, set up a website, and pay rent for a commercial kitchen. In the future, our dream is to donate a portion of our profits to save the honey bees.
We work hard. We're busy students, but we always find time to put into our business each day, whether it be a couple of minutes or many hours, because we care. We want the business to be as perfect as it possibly can. We want people to not only feel happy with our product, but recognize that they have a different experience when purchasing our granola because they know how much love we put in for them.
With that being said, we could not do it without the support of our friends and family. We are surrounded by enthusiastic friends who are willing to buy as well as those who are excited to help us with the photography and build a website from scratch (Shoutout to Jamie Wong and David Lim)! We are incredibly grateful and cannot express it enough. We're on our way there, but we still need more help from people like YOU so we can continue our journey on making our business come true!
Thank you to everyone!
Risks and challenges
We know that breaking ourselves into the granola market isn't easy. It takes a lot of thought, time, and energy. We understand that most packaged food products fail within the first year - but we're willing to work through all those obstacles by seeking help. Because we are both students at Cornell University, we have a tremendous amount of resources supporting student start-ups which will be beneficial in guiding us in the right direction.
We're currently struggling on working out the packaging. We want to stand out and be confident about our design before putting it out. We were debating on hiring a designer, but because we are working on a very limited budget, we are utilizing our artistic abilities to figure it out ourselves for now.
In order to get into retail, we have to get our NY Ag & Markets Food Processing License. Fortunately, we've already found a commercial kitchen we want to use, so once we get the necessary funds to process the application, we will be ready to expand the business out of our home.
As for rewards, we are still figuring out the laptop stickers. We have yet to design them, but we promise they will be beautiful and be printed by the time the Kickstarter is over. In addition, we have to bake and figure out shipping costs, so our month will be busy, but also incredibly exciting and rewarding!
Running a business while being students can be challenging, but we've been handling it well. Although we are trying to do everything as quickly and smoothly as possible, we've also extended our timeline because we want to make sure we get a perfect product out to you.Learn about accountability on Kickstarter
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