About this project
In an era of customization, where everyone wants something unique to their personality, we have decided to reconsider the way we think about art.
Turnover allows you to mix and match panels to create one art piece made from multiple parts. Each theme comes with eight 11”x11” transparent layers that are designed to work individually or collectively. We have built a flexible product – you can choose as many or as few panels as you want; add, remove, flip, rotate or reorder the panels onto our custom frame to create a unique image.
WHAT MAKES THIS SPECIAL
We chose a square format because it allows for the most flexibility in what you can make. You can rotate the panels 360 degrees and flip them over.
The frame makes it easy to quickly swap panels. Unscrew 4 knobs and you are ready to play.
You can mix and match panels from different themes into one or multiple frames for more variety.
Made in the USA.
Mom likes it.
SPECS
Each Turnover frame is made of medium density fiberboard and has one routed slot in the back for hanging. Four silver satin finished knobs secure the panels to the frame. The panels are digitally printed in upstate New York on high clarity, rigid plastic. To clean, all pieces can simply be wiped with a damp cloth.
** We do not include hanging hardware in any of our packages because different wall materials require different types of screws.
PANELS 11”x11” (unless specified otherwise)
FRAME 12.5”x12.5”, ¾” thick (unless specified otherwise)
HARDWARE ¾” diameter, ¼” deep knobs; they attach to 4mm machine screws.
FINISHES Natural and White Matte
THEMES
Each theme consists of 8 panels. We have 3 themes that you can choose from (Down the Rabbit Hole, The Nature of Curiosity, and Home Sweet _____). If you choose the Personalize It reward, you can add 1 panel of whatever you want to our existing themes. (a name, a face, or a picture of your dog). The sky is the limit!
for larger photos of each panel, visit http://shopturnover.com/portfolio/down-the-rabbit-hole/
for larger photos of each panel, visit http://shopturnover.com/portfolio/the-nature-of-curiosity/
for larger photos of each panel, visit http://shopturnover.com/portfolio/home-sweet-______/
NON-THEMED REWARDS
Below are some visuals for our 5$ - 35$ rewards.
OUR STORY
As a team, we share a love of life, art and innovative design. Our focus is to use design to solve everyday problems. In the words of someone very smart (aka Tina Roth Eisenberg), don’t complain; make things better.
Katie MacLachlan // @madebykatie // www.madebykatie.com
Katie is a designer, innovator, crafts(wo)man, listmaker, unofficial Redbull spokesperson and hustler. She currently works at Hearst Corporation as an Interactive Designer focusing on publication website redesigns and improving digital products. Full of energy and passionate about investigating the unknown, she is most happy when she is simultaneously adding to and checking things off of her non-existent bucket list.
Guilty Pleasure(s): Terrible TV shows (like really bad...as in “she watches shows until they are cancelled” bad…). Also, 90’s one-hit wonders.
Sisi Recht // @sisi_recht // www.sisirecht.com
Sisi is a designer, thinker, illustrator, lyrical spoofer and master of social curiosities. She places a strong emphasis on the conceptual aspect of design and finds inspiration in the most enigmatic situations. Currently Sisi is working at Hearst as an Interactive Designer, specifically for Esquire and HelloStyle. When she is not designing or sleeping, you can find her dancing to bad music and playing outside, often trying to act like an adult but failing miserably.
Guilty Pleasure(s): Impromptu dance parties, not wearing pants and sheep (“I know sheep aren’t the smartest but they are just so fluffy”).
Robyn Faith Donnelly // @robynfaith // www.robynfaith.com
Robyn is a photographer, writer, arranger, nick-namer, smile maker and narcoleptic text book reader. She has years of experience working in client relations and customer service, so she’s become a really good listener. While helping build Turnover, Robyn is also working on pairing her Photography BFA with a Marketing MBA. A genuine people-lover, Robyn spends the rest of her time as a freelance production assistant, event manager and daily dog walker of her only child, Captain Louis.
Guilty Pleasure(s): Eating a whole cantaloupe in one sitting and skinny dipping.
THANK YOU!
Thanks for your interest and support! With your help we can make Turnover come to life so that everyone can have one in their home.
CREDITS Music for our Video provided by The Gantry
BEHIND-THE-SCENES
Risks and challenges
As a new startup we are prepared to tackle the risks and challenges that we know will come our way. While we don’t have a ton of experience bringing physical products to market, we have worked with a lot of printers and vendors for smaller projects. For the panels, we have partnered with a printer in upstate NY (Impact Print Solutions) who specializes in unconventional printing. We have worked with them closely in choosing processes and sourcing materials and will work with them on completing this production run. The panels in our themes are currently press-ready and can be produced as soon as the order is placed. For custom and 'your own art' panels, we have added in extra production time to accommodate for creating/evaluating the artwork and creating press-ready files.
We also have created several prototypes of the frame itself, working to simplify the design as much as possible. While we are still in the process of selecting a final frame vendor, we have talked with several Woodworkers in NYC and will be working alongside one or several of them to produce the production run of the frame. All frames we have made up until now have been produced by us in our workshop.
Once funded, we will begin production on both the panels and the frames simultaneously and as each batch is completed, we (the ladies of Turnover) will package and mail each reward out. The 5x7's will be shipped in envelopes. The posters will be shipped in mailing tubes. The Turnovers will be packed and shipped in boxes to ensure their safe arrival.
In order to make the minimum production run for the panels, we need to reach our $75,000 goal. If successfully funded, we will tackle the next challenge of building our library of themes and bringing this product to a wider audience.
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Funding period
- (30 days)