Len Rubin: Cyclist, Inventor, designer, writer & father of 4 boys. Human-powered transportation advocate. I believe shifting to a model of sustainability requires re-thinking how we approach many of our most basic activities—none more central than personal transit & cargo transport. Rather than a manufacturing focus on producing profitable, short-lived “consumables”, I’d like to see us return to a more traditional focus on producing durable, efficient and versatile tools for living.
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