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BeeLine is a stripped back, intuitive, navigation device designed to put the cycling masses back in control of their journey
BeeLine is a stripped back, intuitive, navigation device designed to put the cycling masses back in control of their journey
BeeLine is a stripped back, intuitive, navigation device designed to put the cycling masses back in control of their journey
3,038 backers pledged £150,185 to help bring this project to life.

About this project

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BeeLine - smart navigation for bicycles, made simple

£150,185

3,038

BeeLine is a handlebar-mounted device that helps you find your way on a bike. It strips back navigation to the bare basics, turning convention completely on its head and resurfacing your natural instinct to find the way.

"BeeLine brings easy GPS navigation to your bike" - Engadget
"Innovative BeeLine GPS navigation system launches on Kickstarter" - Cycling Weekly
"Urban routefinder BeeLine will add navigation to your bike for peanuts" - Bike Radar
"This Compass Is Made for Geographically Challenged Cyclists" - Wired
"BeeLine is a digital compass for your bike" - Trusted Reviews
"BeeLine GPS Device Aims To Make Bicycle Navigation Easier" - Tech Times
"This slick little smart compass tells you which direction to cycle" - Stuff
"BeeLine: Smart, Intentionally "Fuzzy" Navigation for Bikes" - Core77
"Innovative BeeLine GPS navigation system launches on Kickstarter" - NewsLocker
"BeeLine Gadget Lets You Multitask and Enjoy Simple Navigation" - Trendhunter

Cycling has always been a great way to get around the city, but it came with challenges. Getting lost could make you frustrated, late and even unsafe. Finding your way often meant regularly stopping to check maps or following prescribed instructions that don’t work so well in a chaotic urban environment. Not to mention they spoiled the fun. Then came BeeLine…

A familiar scene for urban cyclists around the world
A familiar scene for urban cyclists around the world

At the core of BeeLine is the stripped back concept of fuzzy navigation. In the city, being told which turns to take is a hindrance, not a help, so BeeLine simply points you in the general direction to your destination and tells you the distance to go – no instructions. Imagine a compass that knows where you want to go and points there instead of north.   

This makes riding fun again. You become more engaged in your journey and discover all kinds of hidden gems you would never find on the major (and often longer) routes. As you can never take a wrong turn, riding becomes completely stress free.

It’s also safer. By being free to take turns that feel safe, when they feel safe and never being pushed into certain junctions or routes that you don’t feel comfortable. Checking how you’re doing just takes a quick glance leaving you free to focus on the road and your environment, not looking for street names or working out which is the right turn.

For the occasions where you have to go via a specific point, e.g. a bridge over a river, we’ve built in the option to add intermediate way points to your journey to ensure you never get stuck.

To set BeeLine up, simply snap the device onto your bike, select a destination in the free app and off you go. You can even save frequently used destinations for a one tap service.

BeeLine is as happy off the bike as on it. When not in use, the innovative design protects the screen so it can be thrown in your pocket or bag without worrying about damaging the screen. It also comes with a beautiful aluminium buckle so you you can attach it to your keys when not in use.

BeeLine has been designed in collaboration with Map Project Office, one of London’s top industrial design agencies. As well as thinking hard about the electronics and the software, we’ve spent a huge amount of time on the way BeeLine looks and feels. We hope you love it as much as we do!

To keep things fresh, BeeLine is available in a range of colours. Cool grey or something with a bit more flare? What will you go for?

Bikes come in as many shapes and sizes as their riders. So we’ve made sure BeeLine fits onto any bike using its flexible strap, and the display can be rotated to work whether attached to the handlebar or stem. With its elegant design, BeeLine is as at home on a battered run-around or a hire bike as it is on a treasured vintage fixie or a lightweight racer.  

You and your bike take the rough with the smooth, so BeeLine does too. BeeLine’s backlit e-paper screen is visible under any conditions. It's weather proof to take on the elements and shock proof so you can put it through the wringer.

In a time when charging devices every day is the norm, BeeLine breaks the mould. With an ultra low power screen and componentry and software optimized for efficiency, it keeps on going. BeeLine will last for 1-3 months of use between charges! (Based on 20-60 minutes of use every day)

Despite all of the above, BeeLine is incredibly affordable. By harnessing the power of your phone, we’ve been able to cut down the cost of the device so we can sell it at a price comparable with a bike light or lock, not a GPS navigation system. All without compromising on quality or looks. On top of that we’ve cut the reward prices to as low as we can possibly afford on Kickstarter. We’re not on Kickstarter to make a big margin, we’re here to build a huge community of early adopters who will help us decide what BeeLine will do next…

At its core, BeeLine is about finding your way and exploring. However, it's been designed with versatility in mind at every level. This is why BeeLine uses a fully flexible screen that we can adapt to do much more.

When you don’t need navigation, BeeLine can show you your speed and distance travelled, or simply act as a clock. But this is just the tip of the iceberg…

Some of the functionality BeeLine will ship with on day 1
Some of the functionality BeeLine will ship with on day 1

That versatile little screen is capable of so much more, and this is where you come in. By backing us you’ll become part of our BeeLine owners’ community, which we’ll turn to to help decide future features. Join us and tell us what you want BeeLine to do next! (We don’t really like turn-by-turn navigation, but if the community tells us that’s what you want, we’ll make it).

The more we raise on Kickstarter the faster and better we can get working on those features. So once you’ve backed us, please click the links below to share this page and help boost the campaign!

      

By backing us you'll become one of the first to own a BeeLine device. These are the pledge levels that are up for grabs – act fast to get one of the ridiculously low priced Eager Bees!

As well as what you see here we’ll throw in a few extras:

  • Join us for a bike ride. We’ll invite all backers to join us for a long ride sometime in spring, starting in London. We’d love to meet as many of you as we can!
  • Personalised engraving. Add £10 (per BeeLine) to your order and we’ll engrave it with a personalized message of your choice. 
  • Gift cards. Christmas is coming and BeeLine’s a great gift for anyone with a bike. We can’t get the real thing to you by then but tell us it’s a gift and we’ll send you a BeeLine Christmas card you can give the lucky recipient while we build their device. 
  • Shipping refunds. No one likes the sting of shipping charges so if you can make it to us in central London to pick it up in person, we’ll refund the shipping in full!
Look good and stay safe with reflective logos on the BeeLine t-shirts
Look good and stay safe with reflective logos on the BeeLine t-shirts

 At the core of BeeLine are two good friends and keen cyclists, Mark and Tom. We kept getting lost on our bikes and one day said enough was enough – BeeLine was Born.

By no means can we claim full credit for where we are today, however! We’ve had an enormous amount of help from kind friends in the form of industrial designers, engineers, innovation consultants, film producers and countless others along the way. To those guys - we can't thank you enough for everything you’ve done!  

Just a handful of the great people involved in making BeeLine a reality
Just a handful of the great people involved in making BeeLine a reality
Mark (left) and Tom (right) trying to hold it together on set for the Kickstarter video
Mark (left) and Tom (right) trying to hold it together on set for the Kickstarter video

We’re on Kickstarter to get us from prototype to manufacture. We have already identified suppliers and manufacturers, but a successful Kickstarter campaign will fund the refinement of the software and firmware, and manufacture of the first batch of BeeLine devices.

It will also give us a huge community of supportive early adopters (you!) who can help us shape and develop further functionality before we even manufacture the first devices. Our challenge to you is to help us make BeeLine the very best it can be. Are you up for it?

Risks and challenges

As keen cyclists, we've worked ourselves to the bone to get this product to the point it is today because we're passionate about it and we think it should exist.

We have put a lot of work into designing and building the first prototypes, and given ourselves the best protection we can by filing patent applications, but as a hardware project we are also aware that there will be challenges of manufacturing, production, shipping worldwide and more. Our promise is that we'll rise to meet all these challenges and more with the same enthusiasm and dedication we've had so far.

We've given a conservative estimate for our delivery dates, and are committed to keeping you informed of our progress both during and following our campaign. Be assured that we are all working all the hours we can to ensure your product arrives on time and in great condition!

We are excited to get BeeLine to you and for you to start enjoying it!

Thank you,
Mark and Tom

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Support this project

  1. Select this reward

    Pledge £1 or more About $1.54

    (~$1.50 / €1.40) YOUR NAME IN LIGHTS
    Join the community to stay updated and your name will be listed on the “thank you” section of our website after the campaign. Every little helps!

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    82 backers
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  2. Select this reward

    Pledge £15 or more About $23

    (~$23 / €21) FLY THE FLAG
    Your name in lights plus…
    Choose from a (pretty cool) BeeLine branded T-shirt or Beanie and show your support with pride

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    Ships to Only certain countries
    23 backers
    £
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  3. Reward no longer available

    Pledge £30 or more About $46

    (~$46 / €42) EXTRA EAGER BEE
    Your name in lights plus…
    Let’s get ridiculous! If you got in this early we want to reward you with a massive thank you in the form of a 50% discount on vs the expected retail price of £60. Here’s to you!
    - Add £10 for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge.)

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    Ships to Only certain countries
    Reward no longer available 200 backers
    £
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  4. Reward no longer available

    Pledge £35 or more About $54

    (~$54 / €49) EAGER BEE
    Your name in lights plus…
    You're still one of the first in so a great big thank you for that with a 40% discount vs the expected retail price!
    - Add £10 for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 1,000 backers
    £
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  5. Reward no longer available

    Pledge £39 or more About $60

    (~$59 / €54) KICKSTARTER SPECIAL
    In the grand scheme of things you’re still one of the very first people in the BeeLine story just by backing us on Kickstarter, so thank you! You still get a saving of 25% vs the expected retail price!
    Treat someone by getting the Tandem pack and you can still get the Busy Bee saving.
    - Add £10 for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Ships to Only certain countries
    Reward no longer available 500 backers
    £
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  6. Reward no longer available

    Pledge £45 or more About $69

    (~$69 / €63) TREADS AND THREADS BUNDLE
    Your name in lights plus…
    Get one BeeLine plus one branded T-shirt or Beanie. Pledge for these together and get a combo discount vs the individual pledges.
    - Add £10 for personalised engraving on the BeeLine.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Ships to Only certain countries
    Reward no longer available 200 backers
    £
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  7. Select this reward

    Pledge £45 or more About $69

    (~$69 / €64) KICKSTARTER SINGLE
    1x BEELINE DEVICE (+ free app)
    Thank you for backing us on Kickstarter! Help yourself to a 25% discount vs expected retail price!
    - Add £10 for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    585 backers
    £
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  8. Select this reward

    Pledge £55 or more About $84

    (~$84 / €78) LATE TREADS & THREADS
    1x BEELINE DEVICE (+ free app)
    1x T-SHIRT OR BEANIE
    Thank you for backing us on Kickstarter! Get a 25% discount vs expected retail price + choose either a t-shirt or a beanie!
    - Add £10 for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    44 backers
    £
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  9. Reward no longer available

    Pledge £69 or more About $106

    (~$105 / €95) CHRISTMAS TANDEM PACK
    Your name in lights plus…
    With Christmas just round the corner, start ticking off some gifts. Get the Tandem pack and get one BeeLine for yourself and one for someone special. Why not get more and tick off all the cyclists from the gift list?
    We’ll make sure we design a lovely BeeLine voucher and get it to you before Christmas to make sure you’ve got something to give in the meantime while we build the BeeLine they’ll receive next year.
    - Add £10 per BeeLine for personalised engraving.
    - Tell us if you are indeed pledging as a gift and we'll send BeeLine cards in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 200 backers
    £
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  10. Select this reward

    Pledge £79 or more About $121

    (~$120 / €112) KICKSTARTER DOUBLE
    2x BEELINE DEVICE (+ free app)
    Thank you for backing us on Kickstarter! As you're pledging for two, get a big 35% discount vs expected retail price!
    - Add £10 for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    109 backers
    £
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  11. Reward no longer available

    Pledge £99 or more About $152

    (~$152 / €138) CHRISTMAS TRIPLE PACK
    3x BEELINE DEVICES (plus your name in lights)
    With Christmas just round the corner, start ticking off even more gifts. Get the Triple pack and get one BeeLine for yourself and two for friends and family. Why not get more and tick off all the cyclists from the gift list?
    We’ll make sure we design a lovely BeeLine voucher and get it to you before Christmas to make sure you’ve got something to give in the meantime while we build the BeeLine they’ll receive next year.
    - Add £10 per BeeLine for personalised engraving.
    - Tell us if you are indeed pledging as a gift and we'll send BeeLine cards in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 35 backers
    £
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  12. Select this reward

    Pledge £109 or more About $167

    (~$165 / €155) KICKSTARTER TRIPLE
    3x BEELINE DEVICE (+ free app)
    Thank you for backing us on Kickstarter! You're pledging for three so you get a huge 40% discount vs expected retail price!
    - Add £10 for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send a BeeLine card in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    27 backers
    £
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  13. Select this reward

    Pledge £299 or more About $459

    (~$458 / €415) BUSINESS CLASS
    Your name in lights plus…
    Run a shop and have visions of BeeLine on your shelves? Get a pack of 10 at 50% below expected retail price and be one of the first retail outlets for BeeLine.
    - Add £10 per BeeLine for personalised engraving.
    - Tell us if you're pledging as a gift and we'll send BeeLine cards in time for Christmas.
    (If you can come and collect from us in London we'll refund the shipping charge)

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    Estimated delivery
    Ships to Only certain countries
    10 backers
    £
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  14. Select this reward

    Pledge £1,500 or more About $2,303

    (~$2300 / €2085) A DAY WITH THE BEELINE BOYS
    Your name in lights plus…
    Come and spend the whole day with the BeeLine team and give us your input. Start with breakfast with Mark and Tom, then meet everyone in the team and find out what goes into making a product like BeeLine. Spend time with our industrial designers, electronics engineers, product developers and the rest. To finish the day off Mark and Tom will take you out for dinner at a fancy restaurant.
    Of course you still get a Christmas card now, a BeeLine, make that two BeeLines with personalised engraving, plus a T-shirt and Beanie, presented to you in person by us. (If you prefer, come and spend the day with us before we've finished manufacture then we'll send the BeeLines to you when they're ready)

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    Limited 0 backers
    £
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  15. Select this reward

    Pledge £4,950 or more About $7,600

    (~$7,660 / €6,950) THE FULL WORKS
    A day with the BeeLine boys plus…
    Another day with BeeLine – this time out on our bikes with a competitive pro cyclist. Get put through your paces by the pro and then we'll all go out for dinner together (again!)

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    Limited 0 backers
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Funding period

- (30 days)