Ever wished you could take part in a real game to destroy a $49,000 vehicle? Well your wish is now granted! Read more
This project's funding goal was not reached on July 11, 2014.
About this project
Welcome to DESTROY MY JEEP!
You've probably already seen this project in the newspapers in Australia, UK and USA, and heard the coverage this is getting on Radio and Television in Australia right now... this is the official project to Destroy My Jeep
Thanks to you and your involvement we've just introduced some VERY LARGE machinery to tear the engine out, and drill it a 2-foot-wide sunroof!
Please see full story below and get on it before it's too late!
Have you ever bought a product or service that has let you down so badly, you just don’t trust it any more?
Did you take it up with the retailer and even the importer and try to resolve it amicably but just got sucked into their little game of cat and mouse that they play so well?
Have you ever felt that sometimes the big guys have it all worked out, and know that you will eventually run out of time and money required to continue to fight for your rights?
We’ve decided after nearly 4 years of relentless emails, meetings and legal costs, to give up on their little game and start a game of our own...
Welcome to our game…
DESTROY MY JEEP
This project was put together to let you get involved in the total destruction of our $49,000 Jeep Cherokee Limited (also known as a Jeep Liberty in some countries), purchased new in Queensland in July 2010.
Over the past 4 years, this vehicle has encountered 20 defects, 5 of which have rendered the vehicle completely un-drivable leaving my family and I stranded in terrifying storms and in the middle of a scorching hot summer days.
Now before you jump to any conclusions, let me state in writing that this Jeep has never ever been driven off-road and has never been on a barge or on a beach. It has NEVER seen 4WD action! (what’s more, I will happily allow an independent party to check this vehicle thoroughly to confirm this claim)
It has towed a single-axle trailer, half-filled with topsoil, from the local garden nursery to our home (distance of 6km)… twice! And has never towed a caravan or a boat… This vehicle has done around 12,000km less than the Australian average for a 4WD so there’s nothing we’ve done to cause ANY of these issues.
What’s more, none of the 20 issues can be put down to wear and tear, except maybe for the rear strut leaking oil, but even a strut should be built to last 4 years of normal road use right?
Unfortunately the laws in Australia are not as strict as many other developed countries, so some compaines can get away with providing sub-standard products and services and they know there’s not a lot that the consumers can do about it. (Thankfully not all companies are this bad and we know of some who do the right thing by their customers.)
We've tried everything to get the vehicle replaced or fully refunded since I raised an official complaint after the 9th defect occurred back in 2011.
We have gone through all the proper steps.
1. We engaged the dealer
2. The importer
3. The Office of Fair Trading (who tried to mediate on our behalf without success)
4. I personally flew to Melbourne and attended a 2 hour mediation with my legal council and theirs without success
5. I made countless phone calls and sent countless emails to the importer
5. We even raised a case with the Queensland Civil and Administrative Tribunal where they assisted me with a mediation session still without success.
This timeline below shows all the conversations, email, breakdowns, issues and escalations I’ve undertaken to try to resolve this privately…. No-one can say we haven’t tried!
After 4 years of hell and 3 years of requests, all they have offered us was the option of a car battery and 12 months more warranty (they seriously think we want to KEEP this car?), or a low-ball buyback offer $23,000 for the vehicle.
Now we could sell it ourselves for $28,000, but we don't think it’s right to pass on our lemon to some other poor sucker, and we know that if we accept their offer, they could on-sell our vehicle (at profit) to the first suckers (like us) that come along...
…so we have this idea to make sure that our lemon goes away and doesn’t ever return…
We have started this Kickstarter campaign to DESTROY MY JEEP.
If we can raise enough money to meet what they are offering us ($22,500), we will publicly destroy the vehicle so it can never be on-sold or used again.
I’ll be honest, this wasn't our idea, many people have told us we should set it on fire or take it to one of the local beaches at high tide, as it’s well insured… but we are an honest family and we don’t condone insurance fraud.
The community has told us they would love to take part in the total destruction of a Jeep and I know the Kickstarter community love getting involved in the odd quirky project, as I've sponsored quite a few projects myself over the years.
So we've created a number of pledges so you can get involved and have some serious fun destroying our JEEP!
The good thing is you don’t even need to be at the location of the Jeep to inflict the damage (we will do it on your behalf), so we welcome your involvement wherever you are in the world.
The entire destruction will be live-streamed to the internet by the guru's at HOSTWORKS, so you can watch us destroy it in your name from anywhere in the world!
The local Radio and TV stations have also confirmed that they will be at the event, so we are going to have great coverage!
If you are able to get to the Sunshine Coast in Australia on the day of the event, then we would love you to come along and play out your pledge in person!
So checkout the pledges we have created for your involvement and enjoyment.
And just think of the bragging rights you will have with your mates when you tell them you were partly responsible for the destruction of a $49,000 Jeep!
We obviously can’t do this without your support and every dollar counts.
Please tell your friends about this and help us make a very clear statement that that poor products and services are NOT acceptable.
Make no question about it, this car must be destroyed!
Risks and challenges
We have already checked out the legalities of this project with our solicitor, the local councils and the police and fire departments and everything is above board if it's conducted on private property.
Here are some of the questions people asked us during the establishment of this project.
Q. Yep, this sounds like fun, but why are you destroying at $49,000 vehicle?
A. This Jeep has been a major pain in the you-know-what since we purchased it. (seriously, the fuel line fell off at the dealership after we’d signed the paperwork, so we couldn't even drive our new vehicle home on the day we purchased it!) It has encountered 19 further issues over 4 years and has been towed 4 times. We've tried for 3 long years to get the dealer & importer to replace/refund this vehicle but they are unwilling to comply. Nearly everyone we've spoken to has told us to burn it, and asked if they could light the match. So this Kickstarter campaign was started to let people get involved and is spreading far and wide to people all over the world who’d like to show the big guys that the little guy (you and me) can still have the last laugh.
We hope that the importer takes this opportunity to review their policy on vehicle replacement and refunds, and makes life a little easier for others who may be going through the same pain.
Q. How did you come to the figure of $22,500?
A. We paid $49,126 for this vehicle 4 years ago and have been demanding a refund or replacement for the past 3 years. The manufacturer/importer has offered us a measly $22,500 (in fact they just increased their offer by $500 to $23,000 at the most recent QCAT mediation when I said I was prepared to drop a whopping $10,000 to $39,126, to see a resolution on that day),
If we accept their offer, they could ON-SELL our lemon to some other poor sucker, which just isn't right.
We set this campaign to the same amount they originally offered us, so if we hit our target we will ensure that the vehicle is so badly damaged that no-one else will end up with this lemon… but we need your involvement to get there.
Q. Can you legally do this?
A. Yes, we've been to the local councils, police and fire services.
Thankfully the kind police officer put away his taser gun after I explained WHY I wanted to set fire to my car (kidding, he didn't really pull out his taser gun, but he was very concerned the start of the conversation)
As long as this is carried out on private property and we take the proper precautions to ensure surrounding properties are not under any danger, we are not breaking any law.
Note, We will have safety equipment on site and a mechanic will safely de-gas the aircon, remove the fuel tank and remove all fluids from the vehicle before we start the demolition.
Q. What about insurances and registration?
A. The vehicle is currently insured and registered. We will de-register the vehicle, remove the registration plates and terminate the insurance in the morning before the event.
Q. Where will this destruction be held?
A. The entire event will be held on private property on the Sunshine Coast, Queensland, Australia. All backers and the media are invited (encouraged) to attend.
Backers who come to the event are welcome to play out their pledge in-person.
The actual date and address of the event is under wraps and will be announced closer to the event.
Q. What if you don’t make your target?
A. If we don’t make our target, you don’t pay a cent and we don’t proceed with this project. Simple as that, there’s no risk to you and no risk to us, and that’s why the Kickstarter model is such a success!
That said we may still end up setting fire to it on our own accord at some stage in the future ;-)
Q. What if you raise more than your target.
A. If we make more than our target, we will throw on a sausage sizzle and even purchase marshmallows to cook by the burning corpse of the vehicle,
We might even look at hiring more equipment (eg a crane to drop the vehicle from a great height, or a bulldozer to run over it perhaps?)
Q. What has gone wrong with your Jeep?
A. Please don't get me started...actually too late. here goes...Fuel Line fell off (at the time of getting handover in the showroom!), Loss of all climate controls (twice), Rattling in drivers door, Clock couldn't keep the correct time (for 2 years!), Bash plate hanging off, Turbo inlet manifold cracked (towtruck required), Rain sensor failed, Major coolant leak inside vehicle (towtruck required), External mirrors getting loose all the damn time (special screws so I can't even tighten them myself if I wanted to!), Ignition failure (towtruck required), Faulty seat belt tensioner, Heater exchange cracked behind dashboard, Starter motor intermittently running after the engine has started (has been replaced but keeps doing it), Drivetrain Control error (towtruck required), wipers intermittently coming on when driving in dry conditions, Rear strut leaking oil and had to be replaced... see why we want to burn it?
Q. Are you worried about the car “disappearing” before the event?
A. Sort of, based on past experience we don't think the thief would get very far before he'd be calling Jeep Assist, but just to be on the safe side, we have fitted video surveillance where it's securely stored and have 3 cameras watching the area where the vehicle is located. Additionally we have fitted GPS tracking to the vehicle so if the vehicle is stolen the police can track it within 3 feet of it’s location, so they can apprehend the thief and we can strap him/her to the car for the duration of the "Destroy My Jeep" event (OK we're joking about strapping the thief to it... but it would be fun!)
Q. Are other car manufacturers welcome at the event?
A. Why not, we've got a couple of pledges there for you to "sponsor" components of this event. You can even bring one of your cars along, and promote it at the event (check with me beforehand to ensure we've got the space please), just be warned that we take no responsibility if a stray arrow or flying bit of Jeep debris hits your car OK?
Q. Is Jeep invited to the event?
Q. What can we do to help?
A. The most important thing right now is to get to our target of $22,500 as quick as possible, so we can destroy our vehicle and make a global statement about doing the right thing by customers (hopefully this will help other customers with lemons like ours)
Next, please tell ALL your friends about this campaign by clicking the share button or just tell them to go to www.destroymyjeep.com or straign to this page.
Lastly, to make this a success we need lots of media coverage.
WE have already had great coverage in The Courier Mail, The Daily UK, KIIS FM, Radio 2GB and even on Television news (WIN).
If you are involved in the media or know of people who are, please tell them to contact me or just direct them to this page. I am available for interviews, phone conferences, and whatever it takes to ensure this is a success.
For anyone who has an issue with this campaign, please send me your complaint in the mail, as I need the kindling to start the fire.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)