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Ever wished you could take part in a real game to destroy a $49,000 vehicle? Well your wish is now granted!

Ever wished you could take part in a real game to destroy a $49,000 vehicle? Well your wish is now granted! Read More
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This project's funding goal was not reached on July 11, 2014.

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About this project


You've probably already seen this project in the newspapers in Australia, UK and USA, and heard the coverage this is getting on Radio and Television in Australia right now... this is the official project to Destroy My Jeep

Thanks to you and your involvement we've just introduced some VERY LARGE machinery to tear the engine out, and drill it a 2-foot-wide sunroof!

Please see full story below and get on it before it's too late!


Have you ever bought a product or service that has let you down so badly, you just don’t trust it any more?

Did you take it up with the retailer and even the importer and try to resolve it amicably but just got sucked into their little game of cat and mouse that they play so well?

Have you ever felt that sometimes the big guys have it all worked out, and know that you will eventually run out of time and money required to continue to fight for your rights?

We’ve decided after nearly 4 years of relentless emails, meetings and legal costs, to give up on their little game and start a game of our own...

Welcome to our game… 


Here we are... regretting the purchase we made 4 years ago
Here we are... regretting the purchase we made 4 years ago

This project was put together to let you get involved in the total destruction of our $49,000 Jeep Cherokee Limited (also known as a Jeep Liberty in some countries), purchased new in Queensland in July 2010.

Over the past 4 years, this vehicle has encountered 20 defects, 5 of which have rendered the vehicle completely un-drivable leaving my family and I stranded in terrifying storms and in the middle of a scorching hot summer days.

Now before you jump to any conclusions, let me state in writing that this Jeep has never ever been driven off-road and has never been on a barge or on a beach. It has NEVER seen 4WD action! (what’s more, I will happily allow an independent party to check this vehicle thoroughly to confirm this claim)

It has towed a single-axle trailer, half-filled with topsoil, from the local garden nursery to our home (distance of 6km)… twice! And has never towed a caravan or a boat… This vehicle has done around 12,000km less than the Australian average for a 4WD so there’s nothing we’ve done to cause ANY of these issues.

What’s more, none of the 20 issues can be put down to wear and tear, except maybe for the rear strut leaking oil, but even a strut should be built to last 4 years of normal road use right?

Our Jeep being towed again in March 2014
Our Jeep being towed again in March 2014

Unfortunately the laws in Australia are not as strict as many other developed countries, so some compaines can get away with providing sub-standard products and services and they know there’s not a lot that the consumers can do about it. (Thankfully not all companies are this bad and we know of some who do the right thing by their customers.) 

We've tried everything to get the vehicle replaced or fully refunded since I raised an official complaint after the 9th defect occurred back in 2011. 

We have gone through all the proper steps. 

1. We engaged the dealer

2. The importer

3. The Office of Fair Trading (who tried to mediate on our behalf without success) 

4. I personally flew to Melbourne and attended a 2 hour mediation with my legal council and theirs without success 

5. I made countless phone calls and sent countless emails to the importer

5. We even raised a case with the Queensland Civil and Administrative Tribunal where they assisted me with a mediation session still without success. 

This timeline below shows all the conversations, email, breakdowns, issues and escalations I’ve undertaken to try to resolve this privately…. No-one can say we haven’t tried!

Timeline showing conversations, emails, breakdowns, issues and escalations
Timeline showing conversations, emails, breakdowns, issues and escalations

After 4 years of hell and 3 years of requests, all they have offered us was the option of a car battery and 12 months more warranty (they seriously think we want to KEEP this car?), or a low-ball buyback offer $23,000 for the vehicle.

Now we could sell it ourselves for $28,000, but we don't think it’s right to pass on our lemon to some other poor sucker, and we know that if we accept their offer, they could on-sell our vehicle (at profit) to the first suckers (like us) that come along...

 …so we have this idea to make sure that our lemon goes away and doesn’t ever return… 

We have started this Kickstarter campaign to DESTROY MY JEEP. 

That's right...

If we can raise enough money to meet what they are offering us ($22,500), we will publicly destroy the vehicle so it can never be on-sold or used again.

I’ll be honest, this wasn't our idea, many people have told us we should set it on fire or take it to one of the local beaches at high tide, as it’s well insured… but we are an honest family and we don’t condone insurance fraud. 

The community has told us they would love to take part in the total destruction of a Jeep and I know the Kickstarter community love getting involved in the odd quirky project, as I've sponsored quite a few projects myself over the years. 

So we've created a number of pledges so you can get involved and have some serious fun destroying our JEEP! 

The good thing is you don’t even need to be at the location of the Jeep to inflict the damage (we will do it on your behalf), so we welcome your involvement wherever you are in the world. 

You can have your name written on it
You can have your name written on it
You can make us hit it with this cute pink hammer in your name
You can make us hit it with this cute pink hammer in your name
We've got 50 Arrows to shoot at it, does one have your name on it?
We've got 50 Arrows to shoot at it, does one have your name on it?
Want me to remove the world's ugliest mirrors... the quick way?
Want me to remove the world's ugliest mirrors... the quick way?
I wonder what will happen, when crowbar meets headlights (while they're turned on!)
I wonder what will happen, when crowbar meets headlights (while they're turned on!)
Roofs are so over-rated these days, so lets cut this one off
Roofs are so over-rated these days, so lets cut this one off

The entire destruction will be live-streamed to the internet by the guru's at HOSTWORKS, so you can watch us destroy it in your name from anywhere in the world! 

The local Radio and TV stations have also confirmed that they will be at the event, so we are going to have great coverage!

If you are able to get to the Sunshine Coast in Australia on the day of the event, then we would love you to come along and play out your pledge in person!

So checkout the pledges we have created for your involvement and enjoyment. 

And just think of the bragging rights you will have with your mates when you tell them you were partly responsible for the destruction of a $49,000 Jeep! 

We obviously can’t do this without your support and every dollar counts. 

Please tell your friends about this and help us make a very clear statement that that poor products and services are NOT acceptable. 

Make no question about it, this car must be destroyed!

Risks and challenges

We have already checked out the legalities of this project with our solicitor, the local councils and the police and fire departments and everything is above board if it's conducted on private property.

Here are some of the questions people asked us during the establishment of this project.

Q. Yep, this sounds like fun, but why are you destroying at $49,000 vehicle?
A. This Jeep has been a major pain in the you-know-what since we purchased it. (seriously, the fuel line fell off at the dealership after we’d signed the paperwork, so we couldn't even drive our new vehicle home on the day we purchased it!) It has encountered 19 further issues over 4 years and has been towed 4 times. We've tried for 3 long years to get the dealer & importer to replace/refund this vehicle but they are unwilling to comply. Nearly everyone we've spoken to has told us to burn it, and asked if they could light the match. So this Kickstarter campaign was started to let people get involved and is spreading far and wide to people all over the world who’d like to show the big guys that the little guy (you and me) can still have the last laugh.
We hope that the importer takes this opportunity to review their policy on vehicle replacement and refunds, and makes life a little easier for others who may be going through the same pain.

Q. How did you come to the figure of $22,500?
A. We paid $49,126 for this vehicle 4 years ago and have been demanding a refund or replacement for the past 3 years. The manufacturer/importer has offered us a measly $22,500 (in fact they just increased their offer by $500 to $23,000 at the most recent QCAT mediation when I said I was prepared to drop a whopping $10,000 to $39,126, to see a resolution on that day),
If we accept their offer, they could ON-SELL our lemon to some other poor sucker, which just isn't right.
We set this campaign to the same amount they originally offered us, so if we hit our target we will ensure that the vehicle is so badly damaged that no-one else will end up with this lemon… but we need your involvement to get there.

Q. Can you legally do this?
A. Yes, we've been to the local councils, police and fire services.
Thankfully the kind police officer put away his taser gun after I explained WHY I wanted to set fire to my car (kidding, he didn't really pull out his taser gun, but he was very concerned the start of the conversation)
As long as this is carried out on private property and we take the proper precautions to ensure surrounding properties are not under any danger, we are not breaking any law.
Note, We will have safety equipment on site and a mechanic will safely de-gas the aircon, remove the fuel tank and remove all fluids from the vehicle before we start the demolition.

Q. What about insurances and registration?
A. The vehicle is currently insured and registered. We will de-register the vehicle, remove the registration plates and terminate the insurance in the morning before the event.

Q. Where will this destruction be held?
A. The entire event will be held on private property on the Sunshine Coast, Queensland, Australia. All backers and the media are invited (encouraged) to attend.
Backers who come to the event are welcome to play out their pledge in-person.
The actual date and address of the event is under wraps and will be announced closer to the event.

Q. What if you don’t make your target?
A. If we don’t make our target, you don’t pay a cent and we don’t proceed with this project. Simple as that, there’s no risk to you and no risk to us, and that’s why the Kickstarter model is such a success!
That said we may still end up setting fire to it on our own accord at some stage in the future ;-)

Q. What if you raise more than your target.
A. If we make more than our target, we will throw on a sausage sizzle and even purchase marshmallows to cook by the burning corpse of the vehicle,
We might even look at hiring more equipment (eg a crane to drop the vehicle from a great height, or a bulldozer to run over it perhaps?)

Q. What has gone wrong with your Jeep?
A. Please don't get me started...actually too late. here goes...Fuel Line fell off (at the time of getting handover in the showroom!), Loss of all climate controls (twice), Rattling in drivers door, Clock couldn't keep the correct time (for 2 years!), Bash plate hanging off, Turbo inlet manifold cracked (towtruck required), Rain sensor failed, Major coolant leak inside vehicle (towtruck required), External mirrors getting loose all the damn time (special screws so I can't even tighten them myself if I wanted to!), Ignition failure (towtruck required), Faulty seat belt tensioner, Heater exchange cracked behind dashboard, Starter motor intermittently running after the engine has started (has been replaced but keeps doing it), Drivetrain Control error (towtruck required), wipers intermittently coming on when driving in dry conditions, Rear strut leaking oil and had to be replaced... see why we want to burn it?

Q. Are you worried about the car “disappearing” before the event?
A. Sort of, based on past experience we don't think the thief would get very far before he'd be calling Jeep Assist, but just to be on the safe side, we have fitted video surveillance where it's securely stored and have 3 cameras watching the area where the vehicle is located. Additionally we have fitted GPS tracking to the vehicle so if the vehicle is stolen the police can track it within 3 feet of it’s location, so they can apprehend the thief and we can strap him/her to the car for the duration of the "Destroy My Jeep" event (OK we're joking about strapping the thief to it... but it would be fun!)

Q. Are other car manufacturers welcome at the event?
A. Why not, we've got a couple of pledges there for you to "sponsor" components of this event. You can even bring one of your cars along, and promote it at the event (check with me beforehand to ensure we've got the space please), just be warned that we take no responsibility if a stray arrow or flying bit of Jeep debris hits your car OK?

Q. Is Jeep invited to the event?
A. Ummmmmmm...

Q. What can we do to help?
A. The most important thing right now is to get to our target of $22,500 as quick as possible, so we can destroy our vehicle and make a global statement about doing the right thing by customers (hopefully this will help other customers with lemons like ours)

Next, please tell ALL your friends about this campaign by clicking the share button or just tell them to go to or straign to this page.

Lastly, to make this a success we need lots of media coverage.
WE have already had great coverage in The Courier Mail, The Daily UK, KIIS FM, Radio 2GB and even on Television news (WIN).
If you are involved in the media or know of people who are, please tell them to contact me or just direct them to this page. I am available for interviews, phone conferences, and whatever it takes to ensure this is a success.

For anyone who has an issue with this campaign, please send me your complaint in the mail, as I need the kindling to start the fire.

Learn about accountability on Kickstarter


Have a question? If the info above doesn't help, you can ask the project creator directly.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5 USD

    Virtual Spit, Punch or Spinning kick!
    Your pledge just got you a virtual spit, Punch or Spinning kick on this poor excuse for a vehicle and goes towards our goal required to destroy it for good, make sure you cough up a good one, put on your virtual gloves or lace up your virtual steel-capped boots!

    Estimated delivery
    8 backers
  2. Select this reward

    Pledge $12 or more About $11 USD

    Your pledge just got real!
    That’s right, we will write your name in permanent marker on the outside of the car before it’s destroyed. This brings a new meaning to the term “get inked!”
    We will accept any name (or word) as long as it’s under 10 characters (no profanity please, remember this whole event will be filmed and we need to keep it “G” rated so that the video can be distributed without adult classification)

    Estimated delivery
    43 backers
  3. Select this reward

    Pledge $22 or more About $21 USD


    Have you ever seen a Jeep with hundreds or even thousands of dents in it?... well now’s your chance to make that a reality!
    We will introduce the hammer to the vehicle and call out your first name as the hammer is swung

    Estimated delivery
    21 backers
  4. Select this reward

    Pledge $49 or more About $46 USD

    Don’t want your name mentioned, but still want to know you helped destroy our Jeep?
    We will carry out some “stealth” damage on your behalf and only you will know why. (razor blades to the immaculate leather seats sound OK?)

    Estimated delivery
    5 backers
  5. All gone!

    Pledge $50 or more About $47 USD

    WHAT'S THE TIME? The frigging clock radio just lost time again (I think I jinxed it when I told a reporter they had fixed it in a recent interview). So I've just added this pledge for one lucky person to put a screwdriver through it, giving it "timeless appeal" (get it?) I will even use the pretty pink hammer to "assist" the process

    Estimated delivery
    All gone! 1 backer
  6. Select this reward

    Pledge $55 or more About $51 USD

    In Australia, it’s illegal for the general public to carry guns, so we’ll just have to settle for metal tipped arrows instead!
    Your name will be called out while an arrow is shot at close range at this poor excuse for a 4WD.
    We can’t guarantee your arrow will stay lodged in the flimsy plastic and thin metal outer shell, but we’ll try our best!

    Estimated delivery
    Limited 15 backers
  7. All gone!

    Pledge $69 or more About $65 USD

    Our Jeep has possibly the ugliest external mirrors of any vehicle, so let’s fix that right here, right now.
    Your pledge will ensure the “makeover” is swift and effective.
    If the vehicle was not made un-roadworthy through the “hammer effect” and fifty arrows sticking out in all directions, it certainly will be when it’s missing the mirrors!

    Estimated delivery
    All gone! 2 backers
  8. All gone!

    Pledge $75 or more About $70 USD

    Ever wondered what a Jeep headlight would do if it’s ON at the time of being smashed with a crow-bar?
    Well, we will call out your name as the lights go out!

    Estimated delivery
    All gone! 2 backers
  9. All gone!

    Pledge $76 or more About $71 USD

    Missed out on the Headlight pledge? Here’s your chance to cause the same fate to the taillights.
    We just can’t guarantee they will still be on, as we will probably have blown a fuse when we smashed in the headlights!

    Estimated delivery
    All gone! 2 backers
  10. Select this reward

    Pledge $85 or more About $79 USD

    It’s times like this we wish our Jeep had more windows.
    Eight lucky people will have the bragging rights of smashing a window, sending glass through the vehicle and rendering the car officially “breezy”
    Your name will be yelled out as the crow-bar is launched at the window.
    We will keep launching the crowbar until the windows break

    Estimated delivery
    Limited 4 backers
  11. Select this reward

    Pledge $99 or more About $93 USD

    * Just added * EXPOSE YOURSELF!!!
    This campaign is all about giving the "little guy" a go right?
    Well I was chatting to one of my Facebook followers about how I could use this campaign to help others, and we came up with this plan!
    For only $99, I will give you a shout-out on my Facebook page and will load your logo with a link at the bottom of my site for this entire campaign.
    With amazing traffic to both the website and the Facebook page feeding from the media releases on the world-wide internet, the papers in AUS, UK & US and even local radio stations, you'd be mad not to try this one!

    Estimated delivery
    Limited 7 backers
  12. Select this reward

    Pledge $105 or more About $98 USD

    * Just added * THE TYRE SLASHER!! We may not have mentioned this before, but our Jeep has new tyres!
    We are going to need them to drive it to it's final resting place, but once on-site there will be no sweeter sound, than the sound of air escaping as a blade slashes the tyres!
    4 lucky people will be crowned "slasher" as the air escapes and this possessed car drops to it's knees!

    Estimated delivery
    Limited 1 backer
  13. Select this reward

    Pledge $135 or more About $126 USD

    Yes, we are going to use a 32 tonne excavator with the "CLAW" to carefully (OK not so carefully) tear the engine from the car, removing it through the pretty front grill!
    Get in quick though as this one is limited!

    Estimated delivery
    Limited 1 backer
  14. Select this reward

    Pledge $145 or more About $136 USD

    * Just Added * REAR END VENTILATION! Before the destruction I will get the Aircon professionally de-gassed, meaning it might get quite warm for the "gremlins" that are living in this vehicle. Using a drilling rig, we will drill a nice big hole through the rear-end of my Jeep, giving it some much needed ventilation!
    If 10 of you back this one, my Jeep gets it up the rear!

    Estimated delivery
    Limited 0 backers
  15. Select this reward

    Pledge $150 or more About $140 USD

    We have no idea how, but we will permanently detach the doors from the vehicle, giving it a “dune buggy” kind of look (with lots of graffiti, dents, arrows and broken bits)

    Estimated delivery
    Limited 3 backers
  16. Select this reward

    Pledge $155 or more About $145 USD

    * Just Added * CUT ME A SUNROOF!
    Using a slightly unorthodox method (a 2-foot-wide Auger attached to a 34 Tonne Excavator), we will cut a sunroof into my Jeep and thank you for making this happen.
    I've always wanted a sunroof, I just never new it could be done so easily.

    Estimated delivery
    Limited 1 backer
  17. Select this reward

    Pledge $250 or more About $234 USD

    ENGINE SMASH! Some say it's the powerhouse of the Jeep, I see it as more of a steaming pile of... assuming I can still open the bonnet with all the dents and arrows in the car, I will calling out the names of these 5 backers. while introducing the jimmy bar to the engine.

    Estimated delivery
    Limited 1 backer
  18. Select this reward

    Pledge $300 or more About $281 USD

    Armed with Angle grinders and a gas Oxy torch, 8 lucky people (one for each pillar) will be credited for making this jeep officially “TOPLESS”!
    Who knows it might actually look better!.... and it will ensure good airflow for fuelling the fire (see the last pledge!)

    Estimated delivery
    Limited 2 backers
  19. Select this reward

    Pledge $900 or more About $842 USD

    Want to really ensure this gets funded, but don’t want your name mentioned. We won't tell a soul... we promise.

    Estimated delivery
    0 backers
  20. Select this reward

    Pledge $1,900 or more About $1,777 USD

    FRONT AND CENTRE We are going to need 4 low barricades to ensure rolling bits of debris don't make it to the feet of our wonderful attendees on the day.
    You can have your brand front and centre of the entire event while we go about our duties on the car. If you've ever wanted brand placement it doesn't get better than this!

    Estimated delivery
    Limited 1 backer
  21. All gone!

    Pledge $3,000 or more About $2,805 USD

    BRAND US BABY! We are gonna need shirts... and lots of them!
    Would you like us to be wearing YOUR shirts while we carry out this whole thing?
    One lucky person/company can ensure your brand is very visible as we go about our destruction of this LEMON, sporting your branded shirts… just make sure you have full permission for us to wear them (no brands unless it’s from your company) and no profanity please, this is “G” rated after all.

    Estimated delivery
    All gone! 1 backer
  22. Select this reward

    Pledge $5,000 or more About $4,675 USD

    This is the big one!
    One lucky person will have their name (or company) yelled out at the top of our lungs while the Jeep is “lit up”.
    We can only say your name or the name of a company you have authority to represent, so if you’re a fan of a rival 4WD we can’t yell out that brand unless of course you have the authority and want to use this as your own marketing campaign! Also, it's going to have to be put out pretty quickly, as we don't want to burn everyone who's come to do their pledges, but you'll certainly get the point.
    One thing is for sure, this pledge will ensure our Jeep loses that aweful "lemon" smell it's had since the day we bought it (get it?)

    Estimated delivery
    Limited 0 backers
  23. Select this reward

    Pledge $7,000 or more About $6,545 USD

    SERIOUSLY? We don't actually expect anyone to bid for this, and we're not sure if there's going to be anything left but a pile of smoking twisted metal!
    But if you do want this, we will give you what's left of the vehicle at the end of the day. What the heck, I will even personally arrange the delivery of it to you in any capital city of Australia and I'll be there to handover the keys! This would make a lovely talking piece in the centre of a rival car dealer's showroom. Or perhaps this would make a unique underwater ornament for a very large aquarium, or you could use some parts to make... I dunno.. a very unreliable vacuum cleaner?

    Estimated delivery
    Ships to Only Australia
    Limited 0 backers

Funding period

- (30 days)