The rewards are not indicative of the price of our products. Kickstarter is a platform for companies to engage in crowd-funding from supporter and like-minded individuals that are interested and want to support the businesses that are holding KS campaigns. The focus of the KS campaign to help companies like ours get a "kickstart" off the ground. In our case, it's to launch us into commercial production.
Therefore, the backer rewards are meant to be a nominal way to thank backers of various levels for their participation and support.