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Each number on the watch represents a different ethnic group. - Finest quality & highest industry standers.
179 backers pledged €40,920 to help bring this project to life.

About

NEW CULTURE - A watch against racism - A symbol for unity project video thumbnail
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€40,920

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

E479dd87105c3e3d1898c65f5f7dcb9f original.jpg?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

NEW CULTURE WATCH

BEZEL
Vertical satin-finished stainless steel with 6 screws
DIAL
Mat black dial Polished numbers Glossy designer sign "Dominik"

CASE
Polished stainless steel case
Case width 40 mm
Case thickness 6 mm
Water resistance 20 m
Engraved world map

STRAP
Genuine leather strap

CLASP
Butterfly clasp stainless steel polished with push button and designer sign "Dominik" engraving

UPDATE: STAINLESS STEEL STRAP 

Now you can order the watch with a stainless steel strap. 

NEW CULTURE POSTER
A1
300g mat

ABOUT ME

I am Dominik also known as Dominik theWHO. I am a designer, a tattoo artist and like to create beautiful things. From a style, I love it discreetly and minimalist. For many years I have worked in the jewellery business and designed collections among other things. For several years I have been working with Ember watches. Here we create unique watches in the luxury segment . I am also a very social person and I am involved in projects. But for me, it has always been difficult to reach people outside the social microcosm. And I thought for a long time how to build a bridge to reach more people and sought a common denominator.

My baby and me <3
My baby and me <3
These designs I do for Ommage
These designs I do for Ommage
                          
These design I do for Twelve Thirteen
These design I do for Twelve Thirteen
   

What would I want to create?
I do not just want to create a watch and a nice accessory for you. I want to create a community together with you and thus change the world. That we all talk about topics that may be uncomfortable, or that you'd rather not want to deal with. And then change something. Even if it's just something small in your own microcosm, or you talk to other people and then show them a different perspective.

Design concept
Design concept

The watch should then be a symbol for this movement. A hanger to start a conversation when you are approached by the unique numbers on the watch. And then the message of the watch can be passed on. Since I have worked in the jewellery and luxury watch industry in my past, it was not only important for me to develop a beautiful and classic design, but the watch had to stand out from the quality of a luxury watch.

How did the idea for this project come about?
I have long felt the need to find a way to communicate problems and grievances that exist in our world to every person. The real idea came to me when I was working on a project for an Arabic and Hebrew watch.

Design for a customised Rolex with Ember Watches
Design for a customised Rolex with Ember Watches

I thought how cool a watch which has a number from another ethnic group would be. A representative of all the people on our planet. And the watch was perfect, as time is equally perceived everywhere and we should treat each other equally.

creating the numbers of my watch
creating the numbers of my watch

What is my budget?
I need 40.000 € to be able to order the minimum quantity. Despite the high quality, I was able to keep the price of the watches so low, because I took over the prototype development completely alone. Photo shooting and Video shooting with friends and then Processed and edited everything. I had to Advance just a little bit for marketing.

Why  am I interested in this topic?
My daughter is now 2 years old and I have been working on my project for about as long. It eats me up, that the greed of a few destroys our Earth. And I continued to do everything to see my daughter growing up in a better world. After this project, I would like to make the topic accessible to children. Accompanying my daughter starting in the daycare to sensitize the kids. In elementary and high school to make them more open to these topics and possibly work for something. First, a picture book is to be created and then learning material for the schools on different topics.

I would be very happy to receive your support to pave the way for further projects and to make the world a bit more just.

NEW CULTURE TATTOOS
Some people are so amazing. They want a tattoo from me with the New Culture numbers. I never believe that somebody will have my idea on the skin. Thank you for your support!

New Culture Numbers & all big religion symbols
New Culture Numbers & all big religion symbols
New Culture numbers & a compass
New Culture numbers & a compass
New Culture numbers & lettering
New Culture numbers & lettering
Birthdates with New Culture numbers & initials
Birthdates with New Culture numbers & initials

Risks and challenges

I already have the final prototype in my hands. After completion of the Kickstarter campaign, production can be started directly. The manufactory, with whom I work together, requires delivery to me expected in 75 days. You can give me a concrete time when you receive the order because the order quantity and the current order situation of the manufactory influence the delivery time. Where 75 days are already very generous. As soon as all watches, packaging etc. have arrived at my place, I will pack them with my family and send them directly to you

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Support

  1. Select this reward

    Pledge €25 or more About $28

    NEW CULTURE POSTER

    You get 1 New Culture poster.

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  2. Reward no longer available

    Pledge €170 or more About $192

    JULIANS NEW CULTURE WATCH

    You get the first watch bro

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  3. Select this reward

    Pledge €180 or more About $204

    1 SILVER WATCH - SUPER EARLY BIRD

    You get 1 New Culture watch in silver.

    You save 120 € off future retail price (300 €)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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  4. Select this reward

    Pledge €180 or more About $204

    1 GOLD WATCH - SUPER EARLY BIRD

    You get 1 New Culture watch in gold.

    You save 120 € off future retail price (300 €)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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  5. Select this reward

    Pledge €180 or more About $204

    1 BLACK WATCH - SUPER EARLY BIRD

    You get 1 New Culture watch in black.

    You save 120 € off future retail price (300 €)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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    Limited 38 backers
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  6. Select this reward

    Pledge €180 or more About $204

    1 SILVER WATCH - STEEL STRAP

    You get 1 New Culture watch in silver with a stainless steel strap.

    You save 120 € off future retail price (300 €)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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  7. Select this reward

    Pledge €180 or more About $204

    1 GOLD WATCH - STEEL STRAP

    You get 1 New Culture watch in gold with a stainless steel strap.

    You save 120 € off future retail price (300 €)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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    Ships to Anywhere in the world
    Limited 9 backers
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  8. Select this reward

    Pledge €180 or more About $204

    1 BLACK WATCH - STEEL STRAP

    You get 1 New Culture watch in black with a stainless steel strap.

    You save 120 € off future retail price (300 €)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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  9. Select this reward

    Pledge €200 or more About $226

    1 WATCH - 2 STRAPS

    You get 1 New Culture watch. You choose the color ( silver/black/gold ) and strap ( leather/steel) at the and of the campaign. I will write you.

    You save 150 € off future retail price (350€)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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  10. Select this reward

    Pledge €220 or more About $249

    1 SILVER WATCH - EARLY BIRD

    You get 1 New Culture watch in silver.

    You save 80 € off future retail price (300 €)

    I will donate 1 € to a refugee project in Berlin (kein Abseits! e.V.)

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  11. Select this reward

    Pledge €220 or more About $249

    1 GOLD WATCH - EARLY BIRD

    You get 1 New Culture watch in gold.

    You save 80 € off future retail price (300 €)

    I will donate 1€ to a refugee project in Berlin (kein Abseits! e.V.)

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  12. Select this reward

    Pledge €350 or more About $396

    2 WATCHES

    You get 2 New Culture watches. You choose the color ( silver/black/gold ) and strap ( leather/steel) at the and of the campaign. I will write you.

    You save 250 € off future retail price (600€)

    I will donate 2 € to a refugee project in Berlin (kein Abseits! e.V.)

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  13. Select this reward

    Pledge €390 or more About $441

    2 WATCHES - 2 Straps

    You get 2 New Culture watches and 2 straps. You choose the color ( silver/black/gold ) and strap ( leather/steel) at the end of the campaign. I will write you.

    You save 250 € off future retail price (600€)

    I will donate 2 € to a refugee project in Berlin (kein Abseits! e.V.)

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  14. Select this reward

    Pledge €1,000 or more About $1,131

    6 WATCHES - 2x SILVER 2x GOLD 2x BLACK

    You get 2 New Culture watch in silver, gold and black.

    You save 800 € off future retail price (1.800€)

    I will donate 6 € to a refugee project in Berlin (kein Abseits! e.V.)

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  15. Select this reward

    Pledge €8,500 About $9,612

    55 Watches

    For reseller. You got 55 Watches. You can choose the colors later.

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Funding period

- (36 days)