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Your purchase funds the collection and recycling of waste phones from Africa. Therefore, you contribute to less e-waste worldwide.
98 backers pledged €14,348 to help bring this project to life.

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€14,348

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Did you know your old phone contains all the ingredients needed to create beautiful jewelry? 

Nowa stands for No Waste. We create jewelry by using gold and silver extracted directly from old phones. Our partner, Closing the Loop, winner of the Circular Award 2018, saves these phones from e-waste dumps in Africa. With your purchase, you contribute to less e-waste worldwide. For every piece of jewelry that we sell, Closing the Loop will collect and recycle five waste phones from Africa. 

When your old phone becomes waste, we call it e-waste (electronic waste). E-waste is the fastest growing waste stream in the world. If almost everyone in this world has a mobile phone, you can imagine how much e-waste there is. Hundreds of millions of ‘waste phones’ end up in landfills or in illegal hands in Africa and Asia, leading to environmental pollution, loss of valuable raw materials and to health issues. Why? Because these countries don’t have a sustainable system in which these waste phones can be recycled properly. 

So, No Time To Waste. Shop now!

Limited Edition Bagger Bag and - x - = + Bag
Limited Edition Bagger Bag and - x - = + Bag

We call our unique Kickstarter collection Eternal Connection

‘Eternal’ because if only we’d recycle more, we could use resources like gold and silver for eternity. ‘Connection’ refers to the connection we have with each other and the earth.  

We have created three unique pieces of jewelry made from recycled mobile phones. A bracelet, a necklace with a small Eternal Connection design (for those minimalistic jewelry lovers) and a necklace with a bigger Eternal Connection design (for those of you who love some bling!). 

All our jewelry is handmade, locally produced and available in silver, gold plated and 14KT solid gold.

You've got options
You've got options
Eternal Connection Bracelet
Eternal Connection Bracelet
Eternal Connection Necklace Small Design
Eternal Connection Necklace Small Design
Eternal Connection Necklace Large Design
Eternal Connection Necklace Large Design

Research shows that about 7% of the world’s total gold supply is locked inside old electronics.  

Did you know that it only takes 40 mobile phones to extract 1 gram of gold?

Your old phone contains all the ingredients needed to create sustainable jewelry!
Your old phone contains all the ingredients needed to create sustainable jewelry!

Kickstarter is an excellent way for us to launch the world’s first jewelry line created by using gold and silver extracted directly from old phones. We will use this money for our production, marketing costs and for creating a new circular collection.  

Our new collection is one for women who want options. The pin and earrings are easily transformable into a necklace or bracelet. You can mix and match in endless ways, so it will never end up lying unused in your drawer. This concept is one of a kind and designed by Mickey Philips. Because of the complexity of the design we have been working on it for the past three years.     

So, keep an eye on Nowa. Timeless and multi-functional jewelry for women who want options.

Seeing the beauty in waste
Seeing the beauty in waste

You, as part of the Kickstarter community, will be our first customer.

When wearing Nowa’s Eternal Connection, you’re our ultimate ambassador and help to spread the word about getting old phones recycled.  

So please pre-order your favorite bracelet or necklace. Or support us by donating.  

We will be eternally grateful!

Nowa's Eternal Connection
Nowa's Eternal Connection
Founders Nowa: Joyce & Josette
Founders Nowa: Joyce & Josette
Thank you!
Thank you!

Risks and challenges

Phones, collected by Closing the Loop, are recycled responsibly in Italy as we speak. We will use this exact batch for creating this unique Kickstarter collection. We expect that the recycled materials gold and silver will be ready early March.

In the future we will also be able to use the next container from Cameroon, filled with waste mobile phones. Recovering these metals is, off course, a difficult technical process. The planning is that all these metals will be extracted in April/May.

Our jewelry is handmade and locally produced. We work together with a jewelry caster in the Netherlands. What if our crowdfunding campaign is even more successful? This might have an impact on our delivery time because it will take our partner more time to handcraft every single piece of jewelry. If we expect this to happen, we will proactively update our backers to manage expectations!

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Support

  1. Select this reward

    Pledge €10 or more About US$ 11

    Personal Thank You & 1 Waste Phone Saved

    Join us in the clean up of old mobile phones. For every €10 pledge, our partner Closing the Loop saves one mobile phone from e-waste dumps in Africa.

    Besides saving one waste phone, we will be eternally grateful for your support. Everyone who supports us will receive a special thank you on our website to show our appreciation. We also keep you updated about the number of phones Closing the Loop collects and recycles during this campaign.

    Thank you, you are awesome!

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    8 backers
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  2. Select this reward

    Pledge €25 or more About US$ 28

    Nowa Tote Bags

    Pledge €25 and receive a high-quality Nowa tote bag. Show the world you’re a Nowa ambassador!

    - x - = + means:

    - Traditional gold mining is bad for people and the environment
    - E-waste is growing three times faster than any other solid waste stream in the world
    + Creating jewelry made from recycled e-waste

    This high-quality bag is made from sustainable fabric. It can easily fit your laptop.

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    8 backers
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  3. Select this reward

    Pledge €27 or more About US$ 31

    Limited edition 'Bagger' Bags

    For the Dutchies! ‘Bagger’ is Dutch for dreck. We thought this would be a fun way to raise awareness of the beauty of waste. By pledging €27, you’ll receive a high-quality Nowa tote bag. Let the world know you’re a Nowa ambassador!

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    7 backers
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  4. Select this reward

    Pledge €85 or more About US$ 96

    Silver Bracelet EternalConnection

    Be the first one to wear a unique bracelet made of metals extracted from recycled mobile phones.

    Jewelry often has an emotional meaning. This bracelet not just represents a connection, rather it is a symbol of eternal connection. It’s a beautiful way to show someone that you love them. This bracelet could also be a reminder for you to stay true and connected to yourself. The total length of this bracelet is 18 cm. You can adjust this to a smaller size (16 cm).

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

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    14 backers
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  5. Select this reward

    Pledge €119 or more About US$ 134

    GoldPlated Bracelet EternalConnection

    Be the first one to wear a unique bracelet made of metals extracted from recycled mobile phones.

    Jewelry often has an emotional meaning. This bracelet not just represents a connection, rather it is a symbol of eternal connection. It’s a beautiful way to show someone that you love them. This bracelet could also be a reminder for you to stay true and connected to yourself. The total length of this bracelet is 18 cm. You can adjust this to a smaller size (16 cm).

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

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    Estimated delivery
    Ships to Anywhere in the world
    14 backers
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  6. Select this reward

    Pledge €125 or more About US$ 141

    Silver Necklace EternalConnection S

    Are you a sucker for minimalistic jewelry? Then this beautiful and delicate necklace should definitely be added to your jewelry collection. The necklace has a total length of 40 cm, but you can adjust its length to 35 cm. Wear it long and let it rest beautifully on your collarbone. Or wear it tightly around your neck, like a choker. It all depends on the necklace length you prefer!

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

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    Estimated delivery
    Ships to Anywhere in the world
    3 backers
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  7. Select this reward

    Pledge €155 or more About US$ 175

    GoldPlated Necklace EternalConnection S

    Are you a sucker for minimalistic jewelry? Then this beautiful and delicate necklace should definitely be added to your jewelry collection. The necklace has a total length of 40 cm, but you can adjust its length to 35 cm. Wear it long and let it rest beautifully on your collarbone. Or wear it tightly around your neck, like a choker. It all depends on the necklace length you prefer!

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

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    Estimated delivery
    Ships to Anywhere in the world
    10 backers
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  8. Select this reward

    Pledge €155 or more About US$ 175

    Silver Necklace EternalConnection L

    If you’re not afraid to be in the spotlight, the Large Eternal Connection Necklace is the eye-catching piece of jewelry you’ve been looking for! The necklace has a length of 40 cm, but you can adjust its length to 35 cm. This beautiful bling will make you stand out in the crowd!

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

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    2 backers
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  9. Select this reward

    Pledge €185 or more About US$ 209

    GoldPlated Necklace EternalConnection L

    If you’re not afraid to be in the spotlight, the Large Eternal Connection Necklace is the eye-catching piece of jewelry you’ve been looking for! The necklace has a length of 40 cm, but you can adjust its length to 35 cm. This beautiful bling will make you stand out in the crowd!

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
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  10. Select this reward

    Pledge €235 or more About US$ 266

    14KT Gold Bracelet EternalConnection

    Did you know that you can extract more gold by recycling electronics than from one ore of gold? If you prefer the real deal, the 14Kt Gold Bracelet is for you. Isn't it beautiful? The total length of this bracelet is 18 cm. However, you can adjust this to a smaller size (16 cm). Be the first one to wear a unique bracelet made of metals extracted from recycled mobile phones.

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
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  11. Select this reward

    Pledge €325 or more About US$ 367

    14KT Gold Necklace EternalConnection S

    Do you want to wear the real deal? Then the 14KT gold necklace will suit you!
    Are you a sucker for minimalistic jewelry? Then this beautiful and delicate necklace should definitely be added to your jewelry collection. The necklace has a total length of 40 cm, but you can adjust its length to 35 cm. Wear it long and let it rest beautifully on your collarbone. Or wear it tightly around your neck, like a choker. It all depends on the necklace length you prefer!

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
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  12. Select this reward

    Pledge €475 or more About US$ 537

    14KT Gold Necklace EternalConnection L

    If you’re not afraid to be in the spotlight, the Large Eternal Connection Necklace is the eye-catching piece of jewelry you’ve been looking for! The necklace has a length of 40 cm, but you can adjust its length to 35 cm. This beautiful bling will make you stand out in the crowd!

    We believe in circularity. That’s why we make sure that for every piece of jewelry that we sell, our partner Closing the Loop can collect, ship, and responsibly recycle five waste phones from Africa. This way, these metals will be used for eternity!

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    Estimated delivery
    Ships to Anywhere in the world
    3 backers
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  13. Select this reward

    Pledge €500 or more About US$ 569

    Workshop ‘Gold Digger for a Day’

    No, we’re not referring to the Kanye West song! In this limited edition, two-hour workshop, you’ll learn the ins and outs of urban mining. Together with +/- 20 of your friends or colleagues, you will search and, hopefully, find gold in old phones. We ain’t sayin’ you a gold digger… But you’ll sure as hell learn how to ‘dig’ for it! We will only host this workshop in the Netherlands.

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    Limited 2 backers
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  14. Select this reward

    Pledge €1,000 or more About US$ 1,137

    Naming our new design after you

    Do you want Eternal Fame? Our new collection has three designs, and we can name them after you!
    If your name is Fred, please don’t do this. As for the rest of you with a different name, you’re welcome to apply. No offense, Fred!

    You can wear Nowa’s new line in several ways: the pin and earrings are easily transformable into a necklace or bracelet. You can mix and match in endless ways.
    Mickey Philips designed this one of a kind concept.

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    Limited 1 backer
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  15. Select this reward

    Pledge €1,900 or more About US$ 2,161

    14KT Yes, I do tailor-made wedding rings

    Are you getting married? If not, you might want to after reading this.
    You will be rewarded with two of the most elegant wedding rings for your special day, made from gold extracted from old mobile phones. You will be able to customize the design together with our talented goldsmith. Are you ready to say ‘I do!’?

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    Limited 0 backers
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    Pledge €2,000 or more About US$ 2,275

    Recycling Factory Tour in Italy

    Are you interested in recycling? Would you like to see with your own eyes how the recycling process works? Then this is your lucky day! We’re organizing a 2-day private tour, in collaboration with our partner Closing the Loop in Amsterdam and Italy. You’ll visit the factory in Italy and discover how these precious materials get extracted from waste phones. Next-level recycling!
    Tickets and accommodation are included.

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    Pledge €6,000 or more About US$ 6,825

    African Recycle tour

    How does Closing the Loop collect waste phones in Africa? If you want to find out, join our African partners on an African Recycle Tour. We’ll take you on a fascinating 3-day trip to Ghana, Rwanda, Zambia or Cameroon. Our partners will show you their approach, and you will see with your own eyes where your jewelry comes from. A unique, one of a kind experience! Tickets and accommodation are included.

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Funding period

- (30 days)