Did you know your old phone contains all the ingredients needed to create beautiful jewelry?
Nowa stands for No Waste. We create jewelry by using gold and silver extracted directly from old phones. Our partner, Closing the Loop, winner of the Circular Award 2018, saves these phones from e-waste dumps in Africa. With your purchase, you contribute to less e-waste worldwide. For every piece of jewelry that we sell, Closing the Loop will collect and recycle five waste phones from Africa.
When your old phone becomes waste, we call it e-waste (electronic waste). E-waste is the fastest growing waste stream in the world. If almost everyone in this world has a mobile phone, you can imagine how much e-waste there is. Hundreds of millions of ‘waste phones’ end up in landfills or in illegal hands in Africa and Asia, leading to environmental pollution, loss of valuable raw materials and to health issues. Why? Because these countries don’t have a sustainable system in which these waste phones can be recycled properly.
So, No Time To Waste. Shop now!
We call our unique Kickstarter collection Eternal Connection.
‘Eternal’ because if only we’d recycle more, we could use resources like gold and silver for eternity. ‘Connection’ refers to the connection we have with each other and the earth.
We have created three unique pieces of jewelry made from recycled mobile phones. A bracelet, a necklace with a small Eternal Connection design (for those minimalistic jewelry lovers) and a necklace with a bigger Eternal Connection design (for those of you who love some bling!).
All our jewelry is handmade, locally produced and available in silver, gold plated and 14KT solid gold.
Research shows that about 7% of the world’s total gold supply is locked inside old electronics.
Did you know that it only takes 40 mobile phones to extract 1 gram of gold?
Kickstarter is an excellent way for us to launch the world’s first jewelry line created by using gold and silver extracted directly from old phones. We will use this money for our production, marketing costs and for creating a new circular collection.
Our new collection is one for women who want options. The pin and earrings are easily transformable into a necklace or bracelet. You can mix and match in endless ways, so it will never end up lying unused in your drawer. This concept is one of a kind and designed by Mickey Philips. Because of the complexity of the design we have been working on it for the past three years.
So, keep an eye on Nowa. Timeless and multi-functional jewelry for women who want options.
You, as part of the Kickstarter community, will be our first customer.
When wearing Nowa’s Eternal Connection, you’re our ultimate ambassador and help to spread the word about getting old phones recycled.
So please pre-order your favorite bracelet or necklace. Or support us by donating.
We will be eternally grateful!
Risks and challenges
Phones, collected by Closing the Loop, are recycled responsibly in Italy as we speak. We will use this exact batch for creating this unique Kickstarter collection. We expect that the recycled materials gold and silver will be ready early March.
In the future we will also be able to use the next container from Cameroon, filled with waste mobile phones. Recovering these metals is, off course, a difficult technical process. The planning is that all these metals will be extracted in April/May.
Our jewelry is handmade and locally produced. We work together with a jewelry caster in the Netherlands. What if our crowdfunding campaign is even more successful? This might have an impact on our delivery time because it will take our partner more time to handcraft every single piece of jewelry. If we expect this to happen, we will proactively update our backers to manage expectations!Learn about accountability on Kickstarter
- (30 days)