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National Purebred Dog Day celebrates the diversity, heritage and contributions of the purebred dog, and it needs a home: 
A web site
National Purebred Dog Day celebrates the diversity, heritage and contributions of the purebred dog, and it needs a home: A web site
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429 backers pledged $19,503 to help bring this project to life.

About this project

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Purebred dogs are living legacies of the cultures that created them for a reason. Historically, these dogs worked alongside their people and provided them companionship. Today, the service of these breeds continues; they are guide dogs and service dogs, work in search and rescue, help put food on the table, serve alongside the military and police, and are guardians of home, hearth, and livestock. Always, they are the heart beat of a companion near and dear to us. 

Photos by Beth Adams
Photos by Beth Adams

Currently, there is no day that celebrates the contributions of purebred dogs even as there exists a National Mutt Day, National Rescue Day, National Puppy Day, National Dog Day  - even a National Poop Scooping Day.

All dogs should be valued, whatever their ancestry. The purpose bred dog and the predictability of its breed, however, should be cherished and preserved. Each breed is indelibly etched in the history of the culture that created it just as surely as that culture's music, art, and language.

Photos by Beth Adams
Photos by Beth Adams

National Purebred Dog Day was launched on Facebook a year ago where its page has served as a forum for education and interaction. This community of dog owners, however, is outgrowing the Facebook platform. A web site is needed. This Kickstarter campaign seeks to raise the funds to design and build this website, and maintain it until it becomes self-sufficient through e-commerce. It is Kickstarter reality that if our goal isn't met, we walk away without a dime. 

Photos by Beth Adams
Photos by Beth Adams

A resolution asking that May 1 be marked as National Purebred Dog Day was submitted to the Minority Whip of the State of Colorado Senate a few months ago. It has an excellent chance of passing early next year making a web site a practical goal. 

Photos by Beth Adams
Photos by Beth Adams

How will the new website be different from Facebook?  

In some ways, it won't be different at all. Facebook offers a wonderful platform where information can be presented and discussed, and I want to continue that on the new web site. Facebook, however, is subject to algorithms and profit-driven changes that impact the experience of its fans. Not everything that is posted on National Purebred Dog Day gets seen by every fan, and I want to offer more consistent options as well as features that will give purebred dog owners a voice. National Purebred Dog Day will always have a presence on Facebook (and soon, Twitter), but it will serve to drive traffic to the new website where "the experience" will be more complete. 

Below are just a few examples of what's been done on Facebook, features that will continue on the new website:  

Owners are asked to share their insights about living with their breed so that the rest of us might learn:

Surprising information is shared about our breeds:

We learn about the incredible adaptations some breeds have in order to live and work in their unique environments:

The tradition started on Facebook of giving "dog artists" exposure will continue and expand on the new website:

Has National Purebred Dog Day resonated? 

On May 1, 2013 (the very first National Purebred Dog Day), Facebook fans were invited to submit pictures of their dogs appearing with an "I (heart) Purebred Dogs" sign. Hundreds of pictures were received from every part of the United States, as well as from Australia, Europe, South America, and even Mongolia. 

The "numbers," however, were more telling: At mid-day of May 1, 2013, the AKC placed a post noting National Purebred Dog Day on its Facebook page. Chris Walker from the AKC was kind enough to share AKC’s internal numbers from that one post: 

  • On Facebook, 1,028,096 people were reached; 
  • There were 74,340 likes, comments & shares; 
  • 60,792 “Likes;" 
  • 39,968 on Post;
  • 20,824 on Shares;
  • 5,891 Comments 
  • Post Clicks 10,711
  • It was the highest engaged post of the week on Twitter with hundreds of images being sent to the AKC.
  • Over a million people expressed interest in a day that hadn't existed six months before. Tweets were retweeted, posts were shared, and friends told other friends. The “significance” of the day gained momentum as the day went on;
  • Over ten national columnists “picked up” the National Purebred Dog Day story, including Psychology Today online. An on-line website of national holidays even listed May 1st as National Purebred Dog Day (alongside Chocolate Parfait Day!)

Yes, the day resonated. 

The Perks:

If you've gotten this far, you love your dog as much as we love ours, and endorsing this endeavor is reward enough. Still, we want to "return the love" with an outward sign of your support, whether you got your dog from an ethical breeder, adopted it from a shelter, or from breed rescue.

Your sign will have YOUR breed on it
Your sign will have YOUR breed on it
You asked for it, and here it is: A long sleeved tee-shirt in red!
You asked for it, and here it is: A long sleeved tee-shirt in red!
And to complicate things, you have an option of fonts.
And to complicate things, you have an option of fonts.
Size chart for long sleeved red tee shirt
Size chart for long sleeved red tee shirt
 
T-shirt sizing chart
T-shirt sizing chart
This message appears on the tote bag, t-shirt, and hoodie
This message appears on the tote bag, t-shirt, and hoodie
 
 
Hoodie sizing chart
Hoodie sizing chart

 The Budget:

Your donation will fund the building of National Purebred Dog Day's website which includes templates, the main website structure design (including responsive optimization for mobile devices), e-commerce and shopping cart setup, lightning fast, high-quality website hosting for a year, the purchase and mailing of the Kickstarter perks, fees associated with Kickstarter and credit cards, and the video you saw earlier. Not included is SEO/SEM or PPC marketing which I'll tackle when I get there. 

FAQ: 

Question: "I donated but was never asked about my size or the breed I want on my door sign. Should I worry?"

Answer: No, don't worry. Only when the project has met its goal is a survey sent to each donor getting the specifics about your size or the breed you want on your sign. Kickstarter is an "all or nothing" crowd sourcing site. If the goal isn't met, we all walk away empty handed. Donors' credit cards won't be charged, and checks will be returned. Let's hope it doesn't come to that. 

Risks and challenges

A web developer has been found who not only understands National Purebred Dog Day's "mission statement," but is someone who has the skills needed to continue what's been started on Facebook: A community environment where respectful engagement and an exchange of information is encouraged. The developer estimates a 6-8 month horizon on site completion. Any delays would likely come from unforeseen technical difficulties, but the developer's impressive resume of experience makes me confident that any such roadblocks would be short-lived, if any come up at all. While the site is being constructed, I'll continue to maintain National Purebred Dog Day on Facebook where its 35,000 fan base continues to grow rapidly.

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  1. Select this reward

    Pledge $2 or more About $2.00

    A personal e-mail thanking you for the time you took to read about this campaign and give of your hard earned dollars. Every dollar helps. Truly.

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    Pledge $5 or more About $5

    A three inch "I (heart) Purebred Dogs" sticker can be given to a delighted child, slapped on a computer, grooming box or binder - OR, if you really want to stand out in a crowd, your forehead (if you do that, please send a picture?)

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    Pledge $10 or more About $10

    A laminated, sure-to-be-seen yellow door knob hanger in your breed. The sign comes in nearly all breeds recognized by the AKC, and most FCI breeds (if you have a rare breed, contact me to make sure the signs come in your breed). Keep your dogs safe without making them sound vicious with a sign you can use at home or hang on a hotel room door. Easily understood by children and non-English readers. Your sign will come with YOUR breed on it, not the Miniature Bull Terrier which appears here just as a sample.

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    Pledge $15 or more About $15

    A classy Euro-style 4" x 6" oval bumper sticker made from polypropylene (similar to vinyl, but thinner and stronger). Automotive-grade color pigments are heat-fused onto the material making the image resistant to weather, carwashes, etc. Flexible and easy to apply.

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    Pledge $30 or more About $30

    The Port and Company Tote with the same branding as is on the hoodie and t-shirt. Made of 600 denier polyester, the tote features a large main section with smaller interior pockets, a left side pocket, and shorter handles which allow the bag to be hand carried. Your "go to" bag for shopping, errands, storage - and to carry the treats your dog wants with you at all times. This perk also comes with the oval bumper sticker.

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    Pledge $40 or more About $40

    The classic unisex black "t-shirt," but with an important message.

    Made by American Apparel Crew of Poly-Cotton (50% Polyester/50% Cotton) construction and a durable rib neckband (see sizing below). This perk also comes with the oval bumper sticker.

    See sizing chart under the tee-shirt picture

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  7. Select this reward

    Pledge $45 or more About $45

    You asked for it: A classic long sleeved "t-shirt" in Deep Red with a brand new message.

    With script font, this this shirt is made by Hanes: Fabric: 100% preshrunk ComfortSoft® cotton. See sizing below the shirts that come in two font options, this one is the script version. This perk also comes with the oval bumper sticker.

    See sizing chart under the tee-shirt picture

    Estimated delivery: Jan 2015
    Only ships to: United States

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  8. Select this reward

    Pledge $45 or more About $45

    You asked for it: A classic long sleeved "t-shirt" in Deep Red with a brand new message.

    With printed font, this this shirt is made by Hanes: Fabric: 100% preshrunk ComfortSoft® cotton. See sizing below the shirts that come in two font options, this one is the printed font version. This perk also comes with the oval bumper sticker.

    See sizing chart under the tee-shirt picture

    Estimated delivery: Jan 2015
    Only ships to: United States

    Estimated delivery: Jan 2015
    Only ships to: United States

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    Pledge $100 or more About $100

    The classic hoodie (this one is royal blue) is an essential item for anyone who has to be out in the cold or wind (or just in public on a bad hair day). Poly-Cotton Hoodie - premium materials. This perk also comes with the oval bumper sticker.

    See sizing chart under the hoodie picture

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    Pledge $100 or more About $100

    The classic hoodie (this one is gray) is an essential item for anyone who has to be out in the cold or wind (or just in public on a bad hair day). Poly-Cotton Hoodie - premium materials. This perk also comes with the oval bumper sticker. See sizing chart under the hoodie picture

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  11. Select this reward

    Pledge $500 or more About $500

    Be a supporting sponsor with a donation that will get you a spot on National Purebred Dog Day's website for three months. Give your business (subject to mutual consent) exposure to a concentrated and enthusiastic audience of dog owners. Be a part of the excitement when Purebred Dog owners get a home for their own special day. The delivery date is subject to the date of launch which has been based on the web developer's estimate of a 6-8 month horizon. This perk also comes with an oval bumper sticker.

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    Pledge $1,000 or more About $1,000

    Be a founding sponsor! This donation will put you in a prime spot on the home page on National Purebred Dog Day's website for six months. Give your business (subject to mutual consent) exposure to a concentrated and enthusiastic audience of dog owners. Be a part of the excitement when Purebred Dog owners get a home for their own special day. The delivery date is subject to the date of launch which has been based on the web developer's estimate of a 6-8 month horizon. This perk also comes with an oval bumper sticker.

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    Pledge $3,000 or more About $3,000

    Be a major sponsor from the very beginning! This donation will put you in a prime spot on the home page on National Purebred Dog Day's website for an entire year and mentions weekly on Facebook and Twitter as a generous sponsor. Give your business (subject to mutual consent) exposure to a concentrated and enthusiastic audience of dog owners. Be a part of the excitement when Purebred Dog owners get a home for their own special day. The delivery date is subject to the date of launch which has been based on the web developer's estimate of a 6-8 month horizon. This perk also comes with an oval bumper sticker.

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Funding period

- (40 days)