$440
pledged of $2,500pledged of $2,500 goal
13
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, August 13 2014 2:30 PM UTC +00:00
Christine DillmanBy Christine Dillman
First created
Christine DillmanBy Christine Dillman
First created
$440
pledged of $2,500pledged of $2,500 goal
13
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, August 13 2014 2:30 PM UTC +00:00

About

East Coast Yoga Company (ECYC) is the culmination of my love for yoga, design and style. As a graphic designer by day and yoga instructor by night, I was in need of functional and stylish tops to wear to and from class that wouldn't cost more than most items in my wardrobe. I needed tops to go with my life in leggings, so I made them. I couldn't have asked for a better response to them at my local yoga studio and got requests for tanks! It was time to breathe some life into ECYC.

ECYC will build on the community of passionate yogis who share in the unique east coast lifestyle of the big city and summers at the shore. 

We will start by providing affordable yoga inspired wearables that can double as practice gear and casual every day clothing. But that is only the beginning. The possibilities for ECYC are endless...

We hope to get to a place where we can help promote yoga studios, support local programs, and physically bring the community together by leading yoga weekend retreats in locations along our beautiful coastline.

This is where our wonderful backers come in. Starting and building an affordable, quality apparel line takes a lot of passion (got it), commitment (got it), and some cash (help!). We need funds to cover manufacturers, distributers, printers, delivery costs, and marketing materials. With your support we can get the mission of ECYC out of my notebook and into reality!

Here's what we'll need:

$1000 for our first set of designs! This will cover 4 designs on 4 styles of tops.

$500 to cover website costs and web marketing. 

$500 to cover printed marketing materials. Postcards to promote our vision and reach out to yoga communities to get on board.

$500 to cover packaging, mailing, and shipment costs. We don't want to send these tops in regular old boxes, we want to make every part of ECYC an experience.

ECYC will give us all the opportunity to create and contribute to something meaningful, to something bigger than ourselves, to a community. The power of kula (community) is amazing and I invite you to join the ECYC journey!

  

Risks and challenges

Every project brings challenges. I have very high standards for ECYC products and will always do what I can to get the highest quality product to customers.

With apparel comes the risk of distributers having low stocks and back ordered styles, which is why I've developed partnerships with several distributers to make sure we will always have something available.

With printing comes the risk of quality, so I've contacted several professional printers to find out about their process, timeframe and quality of work.

With a clothing line comes inventory. I plan on having ample stock of each item ready to ship to customers as they are ordered so we won't have any delayed orders and shipments.

I've spent loads of time just doing research on the process and have a back up, to the back up, to the back up plan!

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Every bit helps, thanks for your support! You get an awesome shout out on our website!

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    You are awesome! To show our appreciation, you'll be get a thank you note, plus a shout out on our website.

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  3. Select this reward

    Pledge $10 or more About $10

    Thank you so much for your contribution! You'll get a thank you note and listed as an Awesome Backer on our website.

    *BONUS!*
    We want to put out a product our backers love, and when you donate $10 or more you'll get a chance to vote on our next design!

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  4. Select this reward

    Pledge $15 or more About $15

    Thanks for your support! You'll get everything listed above, PLUS an ECYC bumper sticker you can throw on your car... or wherever else it will stick!

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    Pledge $25 or more About $25

    To show our appreciation, you'll get a handmade mala bracelet and a huge thank you on our website!

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  6. Select this reward

    Pledge $25 or more About $25

    We re-thought these rewards and you totally deserve more! To show our appreciation, you'll get a handmade mala bracelet in addition to everything listed above.

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  7. Select this reward

    Pledge $50 or more About $50

    You rock! Along with everything listed above, you'll get an ECYC top to show your support of, and membership to, the East Coast Yoga community!

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Funding period

- (30 days)