HOORAY! WE DID IT!
We are so grateful to all of our backers and advocates who have helped us to achieve this amazing goal! THANK YOU, THANK YOU!! Your support is instrumental in launching a brand that empowers women in motion!!
*If you missed our campaign, not to worry! We will be accepting pre-orders of our amazing bags (at post Kickstarter pricing) on our website at www.agencyaspect.com
We are two women designers who met while leading design teams at The North Face®. Collectively we have over 30 years experience designing backpacks, bags, equipment and apparel for some of the largest outdoor brands in the industry. We decided to partner together and create a brand to empower women in motion. Free to move with you as you act and shape your experiences and life trajectories.
Its a new vision for everyday gear and apparel utilizing the most technologically advanced materials merged with fashion, fit and function.
We are starting our brand with a collection of two bags: A women's Crossbody and Messenger bag.
We are merging outdoor technology, innovative fabrics and functionality with edgy-luxurious aesthetics.
We've meticulously designed every last detail of these bags. No matter what you are doing, these bags will move with you throughout your day with hands-free style.
We need your support to fund our brand launch and bring these gorgeous bags to life.
Become a backer of of our brand vision and pick a reward. You will essentially be supporting the launch of a new brand and pre-ordering one of our new bags. You'll get a special backer discount, and you'll receive our very first bag collection, not available in stores.
The perfect cross-over bags:
Gorgeous supple leathers, found in luxurious handbags, with abrasion, tear and puncture resistant Nylon CORDURA® Brand fabrics. These bags are designed for maximum durability and long-lasting performance! If caught in a rain shower, these bags will keep your contents dry with our water resistant fabrics and zippers.
This smaller crossbody is the perfect size for traveling or everyday.
Our signature double front pocket fits an iPhone X and/or passport.
The front and bottom panels wrap to your body with our luxurious buttery leather.
Sophisticated performance- Matte black hardware, padded accents, embossed leather zipper pulls and water repellent YKK® zippers.
Our signature double front pocket has a magnet closure plus a hidden zippered pocket.
Our side pockets securely fit a small water bottle, sunglasses and/or keys.
Our hardware won't weigh you down! We have selected outdoor climbing hardware, which is ultra lightweight but super strong because its made of aircraft-grade aluminum. We also anodized it in a fiery red for an sexy pop of color.
Inside the main compartment you can keep your personal items secure with our zippered pocket. You can easily find your wallet with our vibrant pop color lining. (Final bags will have an textured embossed lining in the same color)
Extremely durable, water and stain resistant 500D Nylon CORDURA® fabric on the back and top exterior. It is densely woven, high-strength and available in our beautiful Pixel Grey or Pitch Black
A notebook or small tablet fits securely and stays dry in our convenient and large back pocket with a water repellent YKK® zipper.
You can hold business cards or other small necessities inside the back compartment interior pockets with hook and loop closures .
Image: Our beautiful pitch black crossbody bag shown on body 5' 5" tall woman
The perfect update to your ordinary leather purse! The adjustable strap can be worn over the shoulder or across the body when you want to be completely hands-free and on the move.
Saffiano leather along the front panel and pockets of our messenger is a cross hatch print pressed into the top coating of the leather. This technique, makes it durable, water, scratch and stain resistant.
A padded back pocket fits a 15” Laptop or a large iPad Pro and is easily accessible at airport checkpoints.
A pass through panel fits over luggage handles
The detachable strap attaches to back webbing loops and padded details in a Saffiano leather provide bottom durability and protection.
Detachable crossbody strap included with the Hybrid Messenger.
Inside main compartment
Items that fit, but are not included with the Hybrid Messenger Bag.
A leather handle in addition to crossbody adjustable straps allow multiple ways to carry.
Messenger bag on body: 5' 6" tall woman
Our Pitch black colorway of the women's messenger bag, model is 5' 5" tall
Shown with detachable crossbody strap attached (left side image).
Move through your day seamlessly while looking amazing and badass!
Michelle Rose and Liana Delucca Johnson
We met while leading design teams at The North Face®. Michelle is an industry leading Apparel Designer and was the Design Manager for Women’s Outerwear. Liana is a technically trained Industrial Designer and was designing equipment, backpacks, bags and accessories. She was TNF's onsite gear specialist in women’s ergonomics and fit. We bonded over our shared passion for designing technical and beautiful products for women.
Thank you for backing our brand vision!
We are ready to produce this first collection especially for you and have lots of ideas to disrupt women's apparel.
We would like to thank our Badass supporters and team which helped with the production of our video and campaign!
- Clare Major - Badass videographer
- Marisa - Badass model
- Jennifer O - Badass copy editing skills
- Sam Ward - Badass IT support
- Daine J - Badass support
- Trans Am - For use of their badass song Ice Fortress in our video
- Doyle Stree Cafe in Emeryville, CA - Badass cafe location
- Gina (onsite Manager) at Pizzaiolo in Oakland, CA - Badass patio location
- CORDURA® fabrics - For all the support and badass fabric
- Our badass factory - You know who you are!
Risks and challenges
We don’t foresee too many risks in creating and delivering these bags to all of our backers. We are working with one of the top bag and equipment manufacturers in the industry with over 50 years experience supplying product for most of the major sport, outdoor and luxury goods brands. We have worked extensively with this factory throughout our design careers and have a strong business relationship.
There are a few occurrences that can happen that are outside of our control, such as with customs and shipping, but we will keep you updated on the product development and shipping process. We are fully committed to delivering the best quality bags, in your hands and in the most efficient time possible. We are looking forward to fulfilling our promise in delivering these bags and building this brand for badass women!
- (45 days)