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A new brand of apparel and gear created by design leaders from The North Face®
A new brand of apparel and gear created by design leaders from The North Face®
138 backers pledged $32,156 to help bring this project to life.

About

Hybrid Messenger + Crossbody bags for the badass woman project video thumbnail
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Hybrid Messenger + Crossbody bags for the badass woman

$32,156

138

HOORAY! WE DID IT!

We are so grateful to all of our backers and advocates who have helped us to achieve this amazing goal! THANK YOU, THANK YOU!!  Your support is instrumental in launching a brand that empowers women in motion!!  

*If you missed our campaign, not to worry! We will be accepting pre-orders of our amazing bags (at post Kickstarter pricing) on our website at www.agencyaspect.com

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We are two women designers who met while leading design teams at The North Face®. Collectively we have over 30 years experience designing backpacks, bags, equipment and apparel for some of the largest outdoor brands in the industry. We decided to partner together and create a brand to empower women in motion.  Free to move with you as you act and shape your experiences and life trajectories.

Its a new vision for everyday gear and apparel utilizing the most technologically advanced materials merged with fashion, fit and function. 

We are starting our brand with a collection of two bags: A women's Crossbody and Messenger bag.  

We are merging outdoor technology, innovative fabrics and functionality with edgy-luxurious aesthetics.

We've meticulously designed every last detail of these bags.  No matter what you are doing, these bags will move with you throughout your day with hands-free style.

We need your support to fund our brand launch and bring these gorgeous bags to life.  

Become a backer of of our brand vision and pick a reward. You will essentially be supporting the launch of a new brand and pre-ordering one of our new bags. You'll get a special backer discount, and you'll receive our very first bag collection, not available in stores. 

The perfect cross-over bags: 

Gorgeous supple leathers, found in luxurious handbags, with abrasion, tear and puncture resistant Nylon CORDURA® Brand fabrics.  These bags are designed for maximum durability and long-lasting performance!  If caught in a rain shower, these bags will keep your contents dry with our water resistant fabrics and zippers.

HYBRID CROSSBODY:

This smaller crossbody is the perfect size for traveling or everyday.  

Our signature double front pocket fits an iPhone X and/or passport.

The front and bottom panels wrap to your body with our luxurious buttery leather.

Sophisticated performance- Matte black hardware, padded accents, embossed leather zipper pulls and water repellent YKK® zippers.

Our signature double front pocket has a magnet closure plus a hidden zippered pocket.

Our side pockets securely fit a small water bottle, sunglasses and/or keys. 

Our hardware won't weigh you down! We have selected outdoor climbing hardware, which is ultra lightweight but super strong because its made of aircraft-grade aluminum. We also anodized it in a fiery red for an sexy pop of color.

Inside the main compartment you can keep your personal items secure with our zippered pocket.  You can easily find your wallet with our vibrant pop color lining. (Final bags will have an textured embossed lining in the same color)

Extremely durable, water and stain resistant 500D Nylon CORDURA® fabric on the back and top exterior. It is densely woven, high-strength and available in our beautiful Pixel Grey or Pitch Black

A notebook or small tablet fits securely and stays dry in our convenient and large back pocket with a water repellent YKK® zipper.

You can hold business cards or other small necessities inside the back compartment interior pockets with hook and loop closures .

Image: Our beautiful pitch black crossbody bag shown on body 5' 5" tall woman

The perfect update to your ordinary leather purse! The adjustable strap can be worn over the shoulder or across the body when you want to be completely hands-free and on the move.    

HYBRID MESSENGER:

 

Saffiano leather along the front panel and pockets of our messenger is a cross hatch print pressed into the top coating of the leather. This technique, makes it durable, water, scratch and stain resistant.

A padded back pocket fits a 15” Laptop or a large iPad Pro and is easily accessible at airport checkpoints.

A pass through panel fits over luggage handles

The detachable strap attaches to back webbing loops and padded details in a Saffiano leather provide bottom durability and protection.

Detachable crossbody strap included with the Hybrid Messenger.

 Inside main compartment

Items that fit, but are not included with the Hybrid Messenger Bag.

A leather handle in addition to crossbody adjustable straps allow multiple ways to carry.

Messenger bag on body: 5' 6" tall woman

Our Pitch black colorway of the women's messenger bag, model is 5' 5" tall

Shown with detachable crossbody strap attached (left side image).

Move through your day seamlessly while looking amazing and badass!

FOUNDERS:

Michelle Rose and Liana Delucca Johnson

We met while leading design teams at The North Face®.  Michelle is an industry leading Apparel Designer and was the Design Manager for Women’s Outerwear.  Liana is a technically trained Industrial Designer and was designing equipment, backpacks, bags and accessories.  She was TNF's onsite gear specialist in women’s ergonomics and fit.  We bonded over our shared passion for designing technical and beautiful products for women.

Thank you for backing our brand vision!

We are ready to produce this first collection especially for you and have lots of ideas to disrupt women's apparel. 

We would like to thank our Badass supporters and team which helped with the production of our video and campaign!

  • Clare Major - Badass videographer
  • Marisa - Badass model
  • Jennifer O - Badass copy editing skills
  • Sam Ward - Badass IT support
  • Daine J - Badass support
  • Trans Am - For use of their badass song Ice Fortress in our video
  • Doyle Stree Cafe in Emeryville, CA - Badass cafe location
  • Gina (onsite Manager) at Pizzaiolo in Oakland, CA - Badass patio location
  • CORDURA® fabrics - For all the support and badass fabric
  • Our badass factory - You know who you are!
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Risks and challenges

We don’t foresee too many risks in creating and delivering these bags to all of our backers. We are working with one of the top bag and equipment manufacturers in the industry with over 50 years experience supplying product for most of the major sport, outdoor and luxury goods brands. We have worked extensively with this factory throughout our design careers and have a strong business relationship.
There are a few occurrences that can happen that are outside of our control, such as with customs and shipping, but we will keep you updated on the product development and shipping process. We are fully committed to delivering the best quality bags, in your hands and in the most efficient time possible. We are looking forward to fulfilling our promise in delivering these bags and building this brand for badass women!

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Support

  1. Select this reward

    Pledge US$ 25 or more About US$ 25

    Thank you for your support!

    We appreciate your support in funding this brand project! Every dollar helps to launch this brand so we can bring you more badass gear and apparel.

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    17 backers
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  2. Select this reward

    Pledge US$ 50 or more About US$ 50

    Thank you for your support!!

    We appreciate your support in funding this brand project! Every dollar helps to launch this brand so we can bring you more badass gear and apparel.

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    Estimated delivery
    9 backers
    $
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  3. Select this reward

    Pledge $199 or more About $199

    EARLY BIRD: Hybrid Crossbody Bag

    Get ONE Hybrid Crossbody Bag in the Pixel Grey Cordura & Smooth Black Leather colorway. Save $51 off the planned $250 MSRP.

    Includes:
    • INCLUDES: Hybrid Crossbody bag
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    Ships to Anywhere in the world
    Limited 27 backers
    $
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  4. Select this reward

    Pledge $199 or more About $199

    EARLY BIRD: Hybrid Crossbody- All Black

    Get ONE Hybrid Crossbody Bag in our NEWLY OFFERED Pitch Black Cordura & Smooth Black Leather colorway. Save $51 off the planned $250 MSRP.

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    Ships to Anywhere in the world
    Limited 16 backers
    $
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  5. Select this reward

    Pledge $225 or more About $225

    Hybrid Crossbody Bag

    Get ONE Hybrid Crossbody Bag in the Pixel Grey & Smooth Black Leather colorway. Save $25 off the planned $250 MSRP.

    Includes:
    • INCLUDES: Hybrid Crossbody bag
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    Ships to Anywhere in the world
    3 backers
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  6. Reward no longer available

    Pledge $250 or more About $250

    EARLY BIRD: Hybrid Messenger Bag

    Get ONE Hybrid Messenger Bag in the Pixel Grey & Black Saffiano Leather colorway. Save $50 off the planned $300 MSRP.

    Includes:
    • INCLUDES: Hybrid Messenger Bag
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    Ships to Anywhere in the world
    Reward no longer available 20 backers
    $
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  7. Select this reward

    Pledge $250 or more About $250

    EARLY BIRD: Hybrid Messenger-All Black

    Get ONE Hybrid Messenger Bag in our NEWLY OFFERED Pitch Black Cordura & Black Saffiano Leather colorway. Save $50 off the planned $300 MSRP.

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    Ships to Anywhere in the world
    Limited 12 backers
    $
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  8. Select this reward

    Pledge $275 or more About $275

    Hybrid Messenger Bag

    Get ONE Hybrid Messenger Bag in the Pixel Grey & Black Saffiano Leather colorway. Save $25 off the planned $300 MSRP.

    Includes:
    • INCLUDES: Hybrid Messenger Bag
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    Ships to Anywhere in the world
    1 backer
    $
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  9. Select this reward

    Pledge $425 or more About $425

    EARLY BIRD: Badass Bundle

    Get both bags, at Early Bird pricing! You'll get both bags in the Grey & Black Leather Colorways.

    Save $151 off off planned MSRP for both bags.

    Includes:
    • INCLUDES: 1 Hybrid Crossbody Bag & 1 Hybrid Messenger Bag
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    Ships to Anywhere in the world
    Limited 12 backers
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  10. Select this reward

    Pledge $425 or more About $425

    EARLY BIRD: Badass Bundle - All Black

    Get both bags, at Early Bird pricing in our NEWLY OFFERED Pitch Black! You'll get both bags in Pitch Black & Black Leather Colorways.

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    Ships to Anywhere in the world
    Limited 6 backers
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  11. Select this reward

    Pledge $425 or more About $425

    EARLY BIRD: Badass Bundle - Mixed

    Get both bags, at Early Bird pricing! You'll get the Crossbody in Pixel Grey & Soft Black Leather and the Messenger bag in our NEWLY OFFERED Pitch Black.

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    Ships to Anywhere in the world
    Limited 6 backers
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  12. Select this reward

    Pledge $475 or more About $475

    Badass Bundle: Crossbody + Messenger

    Get both bags, at Early Bird pricing! You'll get both bags in the Grey & Black Leather Colorways.

    Includes:
    • INCLUDES: 1 Hybrid Crossbody Bag & 1 Hybrid Messenger Bag
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    Ships to Anywhere in the world
    1 backer
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  13. Select this reward

    Pledge $912 or more About $912

    Super Badass Bundle-All Black

    1 Badass Bundle in Pitch Black + 2 Crossbody bags in Pitch black (itemized list):
    1 Hybrid Messenger in Pitch Black + 1 Hybrid Crossbody in Pitch Black
    (and)
    2 Hybrid Crossbody bags in Pitch Black

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Funding period

- (45 days)