Coffee Shop: North will be the first visually-led publication that serves to document, explore and showcase the rising independent coffee scene in the north of England. An intimate insight into the industry in 2015, the book will involve the drink, the place and the people.
A fully collaborative project, the book will be foregrounded by its contemporary design (Logan and Saul) and equally striking photography (Justin Slee). It will also include thought-provoking content and essays exploring coffee and its related themes from a multitude of contributors, including baristas, customers, designers, illustrators, lecturers, shop owners, roasters and writers.
• 210 × 297 mm
• Perfect bound
• 300gsm softcover
• 144 printed pages
Printed by Pressision
Paper by G . F Smith
[Note: Design specifications are subject to change based upon availability for the final product. Visuals shown represent a prototype design and both the design / content will likely evolve as the project grows.]
"My first experience with coffee goes hand in hand with my first experience away from home. I moved to Leeds in September 2010 to study graphic design. A thirty minute commute along the River Aire took me past a little espresso bar known as La Bottega Milanese. Opened not long before my arrival to the city, Alex the owner is Milan born and bred and had worked in coffee to support his graphic design studies not dissimilar to myself. La Bottega was a first of its kind — the first Milanese style espresso bar in Leeds. Given my inherent affection for Italian culture and the stylishly designed exterior, I was drawn to the shop and every day I would supplement my walk into university with a flat white. My dad had passed down his appreciation for coffee and also Italian food and wine due to family. (Yes, it's more Kiwi than Italian but at the time I was none the wiser!)
The choice between a bus fare of the same price or a beautifully poured drink every morning was a no-brainer: the flat white became synchronous with my independence.
I respected Alex and his perseverance to establish this coffee culture in a northern English city. A year later I worked for him for a few months at the opening of his second shop (more a late night concept espresso bar) to aid my own studies and during that time met quite a few of the baristas intended to feature within the very pages of the book. My appreciation of the drink, the place and people grew and so to did my knowledge.
So began my passion for coffee.
Four years later, I have spent countless hours in coffee shops in five cities particularly in the north of England. I’ve witnessed and been lucky enough to be part of a scene that has grown quickly in such a short space of time. Within the four (or more) walls of each shop there are stories to be told through image and word. I am but one person with an intimate story and appreciation that has stemmed from one drink, place and person.
I want Coffee Shop: North to be a platform not for me but for everyone involved in the north to discuss, explore and share their insights into the culture of coffee and its rising independent scene."
— Dan Saul Pilgrim
100+ full colour photographs • 10+ essays • 25+ contributors
The main body of the publication will be categorised by 3 sections: drink, place and people. At the back of the book there will be longer written content with essays dedicated to areas such as: the consumer's perception of taste based on cup colour; an exploration into coffee and popular culture (Twin Peaks, anyone?); the history of the coffee bean; whether latte art can be valued as a form of art, and more.
Coffee is simultaneously quick and slow. The process of grinding to pouring can take less than two minutes but the act of drinking a cappuccino can be much longer. Conversely, an espresso can be consumed in much lesser time. Every person has their drink to suit their situation and each drink has its own defining features. From award-winning latte art to the brand of machine in which it was extracted, to the colour of the cup to which it is poured, the visual language of the drink is diverse and varies from shop to shop and these will be visually documented and exposed in this first section of the book.
Each drink has its connotations too: to what sort of music do those who drink a flat white listen? In what line of work would an espresso drinker be involved? Although subjective in nature, these questions are here to be visually examined through visual research, right down to the exploration of a barista's own Instagram account.
The book will showcase the individual and striking interiors and fascias of coffee shops of six northern cities (and one town): Leeds, Liverpool, Manchester, Sheffield, Harrogate, York and Newcastle. aiming to realise why we see these as ideal spots to work, rest and play. From silverware collections to typographic choosing on menus, intricacies of each shop will be visually captured and detailed.
Striking portraits in and out of situ will aim to detail the persona of owners, baristas and customers alike. Highlighting true stories, coffee shop owners will share how and why they set out to run their own business and their achievements alongside. Baristas will tell their own personal tales and what drew them to coffee culture.
From the other side of the counter, regular customers (see Rewards) will get their chance to express their go-to beverage, what brought them to their shop of choice and what feeling it leaves upon them after every visit.
For the book to launch, we would have to successfully meet the required Kickstarter goal in order to produce the lavish end product. The costs would predominantly cover:
• Print and production to the highest possible standard
• Kickstarter rewards
• Promotion of the book through relevant print and digital materials
• Time and skill for those involved (including my art direction, design, copy-editing and selection and Justin's photography)
Coffee Shop: North will be on sale online and exclusively to you the backer but we also aim to make it available to purchase at coffee shops and selected independent bookshops in the region.
Logan and Saul
Logan and Saul is a graphic design studio based in Yorkshire, founded in 2014 and run by Dan Saul Pilgrim. Specialising in typographic-led design, our services include print design, visual identity, editorial design, art direction and exhibition design. From time to time, the studio also works on promotional and self-initiated film projects. We embrace a minimalist aesthetic.
Justin Slee is a portrait and documentary photographer working in the areas of editorial and commercial photography. Based in Leeds in the north of England he is available for assignment and has travelled all over the World. For over the last 23 years he has worked and undertaken various editorial and commercial commissions for a wide range of clients including: The Guardian, The Times, Northern Ballet, Leeds United, Channel 4, Sky TV, University of Leeds.
This book will highlight the special place that coffee shops have among the people, as places to meet up, drink, eat and share your life experiences. — TJ Nye, Marmaduke's
For the independent coffee scene to flourish you need to introduce and educate people. 'Coffee Shop: North' gives people that opportunity. — Jonathan Perry, Tamper
Coffee to us is more than a drink... the way we serve our wares to our guests... the dedication and the curiosity of new baristas... the spaces in which speciality coffee is prepared... a book which documents just a little of this would be a worthwhile endeavour. — Wayne Lew, North Tea Power
Though there are fewer [coffee shops] than some cities, the quality and focus is incredible. — Adam Lodge, Opposite
We feel the visual representations in this book are going to be invaluable in contributing towards people’s understanding of what we and other speciality focused businesses are trying to achieve. — Alex 'Krag' Kragiopoulos, North Star Coffee Roasters
This book is less about cobbling together a bunch of coffee shop names, and more about documenting the North's passion for coffee. — Dave Wolinski, Idle Hands
The North's coffee scene is community beyond coffee: it acts as a social stronghold for creatives in design, art, fashion, music and food to collaborate on ideas and nurture mutual beliefs. — Sam Binstead, Upshot Espresso
[The North] has a really friendly, positive and supportive network, so initiatives like this are great to promote the scene. — Ruth Hampson, Bean & Bud
Risks and challenges
This is a learning process and as such, delays may happen due to changes in production schedules and specification. Regardless, I aim to deliver a book that will be of the highest standard and there will be regular progress updates so that you can follow the project as it evolves.
As a self-directed and self-published 'first', this is an ambitious project. However, I have the skill set to do so and with the support of all collaborators and your financial backing I hope to be in a position where I can share and deliver a product that:
• Meets a demand
• Showcases a passion and captures a pivotal moment in café history
• Does justice for its subject matter and intended audience.
- (30 days)