About this project
Hello! Thank you for your interest in my kickstarter page!
Maresca Textiles is a textile design studio based in Savannah GA. In this studio I design printed and embroidered textiles for the home furnishings market. I began Maresca Textiles 3 years ago, in which time I've developed a complete collection of prints and generated interest from the home furnishing/interior design market. I got my textiles degree from RISD, and knowing how to actually print the fabrics has been so instrumental in my design process. Up to this point, I've been designing, sampling, and printing all of the fabrics in the collection here in the studio. As a way to see my fabrics in a three dimensional way, I've printed on a scale that is conducive to making small products--like pillows. By making my fabrics into products, I've created an outlet to get the designs out into the world without the initial investment of yardage production. For me, this has been beneficial because I've been able to get a sense for what the market responds well to and gain more information about my client base. I've also been able to develop the collection and weed out designs that don't get the best response, and this has built a stronger group of fabrics.
My pillow collection has gained notoriety from the press, with publications from Better Homes and Gardens, Design Sponge, and Garden and Gun to name a few, and the reaction to my collection has been incredibly positive. Through these publications I've also received a ton of interest from designers who are interested in buying my fabrics by the yard. Because of this positive designer reaction, I've begun approaching showrooms in the Atlanta Design Center to seek out showroom representation, and so far response has been incredibly strong. I have already met with several showrooms who are interested in carrying the line, and it is my goal upon completing sampling from the mill to have a showroom lined up to start selling the fabrics. So for all of these reasons, I feel like it's the right time to transition into yardage manufacturing. Which is why I need your help, and am starting this kickstarter page.
The money pledged will go toward the initial setup and sampling costs required by the mill to get started. The budget I'm proposing factors in the setup cost for four one color designs and the strike-off/sampling costs for two colorways of each design. For each color of a design, there is one screen that needs to be made (or "burned') using a photo positive exposure technique. The cost of getting the screen burned is a one-time set up cost, so once the screen is burned it can be used again and again. Once the screen has been burned, it will be used to make a strike-off sample, which is a small run of the print (usually around 3 yards) that will ensure that 1) the screen has been burned properly 2) when the print is repeated there are no problems in printing and 3) the color matches the standard given. The strike off process allows for higher quality control and weeds out any imperfections or glitches before any higher volume production takes place.
The mill I will be working with is located in San Francisco, CA. They are a family owned and operated business, started back in the 70's and still operated by the same family today. Initially, after doing a ton of research and scoping out different mills in the US I decided to work with this mill because they have the most competitive pricing for the high quality product they are producing. After visiting this mill back in April I feel it will be a reliable and efficient place to get my fabrics manufactured and I'm excited to develop a relationship with this small business. It has always been of utmost importance to me that production of my fabric remain in the United States. One of the things that I was most shocked about when doing the initial research on domestic printing mills is that there are so few of them left in the US. Facilities like this are few and far between, and I want to be supporting this kind of business to help ensure its survival for years to come.
Part of the money pledged will also go toward the materials needed to complete your kickstarter rewards. Below are images of the rewards available:
Thank you for giving me your ear for the past few minutes, I appreciate your interest in my work and hope you come on this journey with me! Can't wait to see what the future holds for Maresca Textiles!!
Risks and challenges
One of the great things about this project is that the products offered as rewards are already available through my studio, so even if there are setbacks with my yardage manufacturing that doesn't affect the timeline of your reward shipments.
However, as with all new endeavors I can imagine a few setbacks that I'll have to overcome in order to reach my goal. The mill that I'll be using to manufacture this product is on the other side of the country, and that means there is more room for error because I will not be able to physically oversee the initial stages in the production process. However, this mill is used to working with companies all over the country (they told me that the bulk of their business comes from companies in New York City) and therefore are used to working closely with companies to send strike offs back and forth until the product is perfect. And once the initial strike offs have both the mill and my seals of approval, there will be a standard from which all orders must match. Working with a mill in the United States definitely has its advantages, and being able to call up the mill and communicate freely about problems or issues is the biggest advantage when dealing with manufacturing.Learn about accountability on Kickstarter
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