The Threadmason Approach
We threw out the generic sizing method and built from the ground up t-shirt sizes based on men’s body types and forms. We assembled an all-star team of veteran menswear designers and pattern makers, crunched reams of data on men’s body measurements, and went through countless rounds of prototyping.
The result is 24 proprietary sizes that are based on real guys' body types and guaranteed to fit better. This represents a revolution in how men’s clothes are made.
Find Your Perfect Fit
Provide us 3 measurements that every guy knows -- your height, weight, and waist size -- and you will be paired with your unique Threadmason size. We've partnered with technology companies and built fit tools that will allow you to visualize and fine-tune your perfect fit.
Look Great, Own Less
Purchasing a T-shirt, and clothes in general, can be a very careless process. If we bought clothes with more care, we could all look better and own less.
At Threadmason, we want clothes to be a more personal and longer lasting set of possessions. To achieve that, we are bringing a better fit and higher level of quality to men's clothes.
T-shirts are just the beginning. We'll be taking over the rest of your wardrobe before you know it.
Where We Are Now
Our shirts are already in limited production right here in New York City. The feedback has been outstanding. Every guy has been able to find a perfect fit with Threadmason.
Here's a more detailed example of a before and after for a Threadmason customer. Ben is 6'2'' and has an athletic build. In the past, he always found Medium shirts to be too short, but the right fit in the torso, while large shirts were the right length, but too baggy all around. Now he rocks Threadmason, and he's found the perfect fit!
The Threadmason Shirt
Made from ultra premium organic cotton in New York City. We are able to offer the highest quality t-shirt on the market because we have cut out all middle-men.
*Note: production Forest Green will a be a darker green from that pictured in our video.
Kickstarter Project Closes: November 24th
Organic Cotton Production Begins: November 25th
Find your Perfect Fit Starting: January 1st. All backers will receive a unique code to find their perfect fit on the Threadmason website, and choose color and style.
Perfect Fitting T-Shirt Production Begins: January 15
Expected Delivery: by March 15
Want to connect? Drop us a line at firstname.lastname@example.org
Risks and challenges
Refining our sizes:
We are still making final tweaks to our 24 sizes to ensure a perfect fit for all of our backers. We will continue iterative testing over the next 2 months to make any and all possible improvements. This is part of our long term commitment to quality.
We are integrating our 3D fit tool into our website with our partner, myFit. We are confident that we can bring a simple, usable interface to our customers to help find their perfect fit.
Our suppliers and manufacturers are already lined up. We have capacity for a very large order, and if demand exceeds our forecasts, we can add capacity. However, this may lengthen our production timeline.
- (41 days)