Want to Eat Better...But Have a Sweet Tooth?
Rule Breaker Bites to the rescue!
Welcome to our Kickstarter campaign to launch the best better-for-you treats you've ever tasted.
Rule Breaker's new bite-size brownies and blondies are luscious little hunks of heaven that make it easy to snack better. When you’re craving a treat, our Bites will satisfy you with less sugar, no animal products, no preservatives or GMOs, and no crap! Our first ingredient? Chickpeas (yes, beans!). But you'd never know. Now you can snack on delicious brownie bites, and actually feel good about it.
Created by former health journalist and certified health coach Nancy Kalish, Rule Breaker Bites are vegan (100% plant-based), certified gluten-free, nut-free and allergen-friendly.
3 Crave-Worthy Flavors
Birthday Cake Bites
Wish you could eat birthday cake every day? Now you can. Rule Breaker's new Birthday Cake Bites are studded with white chocolate chips and rainbow sprinkles (naturally colored, of course).
Deep Chocolate Brownie Bites
We don't skimp on the (vegan, fair trade) chocolate chips in these fudgy, chewy bites of goodness.
Chocolate Chunk Blondie Bites
If you love chocolate chip cookies, these are the bites for you. They have a hint of butterscotch that makes them extra good.
Check out our ingredients and nutrition facts below...
It's a Stretch...
Now that we've reached our initial goal -- in just one day (Yay!), it opens up a whole new flavorverse of amazing goodies, inspired by your suggestions on Instagram.
If we reach $30,000...we'll introduce Rule Breaker Blueberry Lemonade Bites: a beguiling combo of (you guessed it) blueberries and lemonade. They're a little sweet, a little tart, a lot delicious!
If we reach $40,000...we'll bring out Rule Breaker Chocolate Espresso Brownie Bites: a more grownup take on our signature brownie with dark chocolate chips and flecks of real espresso. They're a coffee lover's dream.
If we reach $50,000...we'll launch Rule Breaker Chocolate Raspberry Brownie Bites, which marry two flavors that were meant to be together. Double yum!
So What Do You Get for Backing Us?
Your choice of tasty rewards plus some fun Rule Breaker swag...
From Big to Little
For those of you who are already fans of Rule Breaker's full-size brownies and blondies, Rule Breaker Bites are made from the same beloved recipes. You asked for smaller versions, and we listened (although we still don't understand how a brownie can be too big!). Rule Breaker Bites taste just like their bigger siblings, but come in a resealable pouch so you can decide just how many to pop in your mouth and how many to save for later. Thanks for the great idea!
Now you can enjoy a convenient, guilt-free snack any time. Throw them in your bag or lunch box, or use them to top your yogurt, pancakes, smoothies or ice cream sundaes. And kids LOVE them...just don’t tell them there are beans in there.
Rule Breaker has snack time solved!
Breaking the Rules
So how exactly do we break the rules?
We make our products without eggs or butter. In fact, there are no animal products at all! Rule Breaker Bites are vegan (100% plant-based). That's better for the planet and better for us.
We never use nutritionally empty white or refined flour! Instead, Rule Breaker Bites are made from 100% chickpea flour that's specially roasted just for us. And all our products are Certified Gluten-Free.
Rule Breaker Bites are also:
*Allergen-friendly: no peanuts or tree nuts, no dairy or eggs, no sesame, no wheat. None of those allergens are allowed in our bakery.
*Made with only good stuff like chickpeas, fair trade vegan chocolate and dates. No artificial flavors, no preservatives, no unpronounceables.
*Non-GMO Project Verified
*Kosher-Certified by Kof-K
*And produced by a Certified Woman-Owned Business
But How Do They Taste?
Well, not to brag or anything...but we did win an award from VegNews for Best Vegan Product! And we won a NEXTY, the Oscar for the Natural Food Industry, for "Best New Sweet or Dessert."
And here's what our customers say on Amazon (about our full-size brownies and blondies made from the same recipes):
And here's what the press is saying:
“They are crazy crazy good… I love them, and so do the kids, Win Win right?!” -- @themothermoon
“Rule Breaker Chickpea Cookies … are a bold-tasting, super soft, and adorably packaged confection. We also really appreciate the fact that they’re individually wrapped, otherwise we could probably down 10 in one sitting.” – Chowhound
"What’s great about these brownies is that they taste luscious and rich and give you that 'I’m being bad' kind of decadence, but they’re actually not bad for you at all!” – Simply Gluten Free
“The fact that these are a healthier and lower calorie alternative means that I can indulge more often, guilt free. Cool beans!” – The Luxe List
Our Secret (at least one of them)
Our secret: a special chickpea roasting process that eliminates all the bean-y taste while preserving all the protein, fiber, vitamins and other good stuff.
The Women Behind the Bites
Rule Breaker Bites were created by Nancy Kalish, a former health journalist and certified health coach with a world-class sweet tooth. She could never find anything at the health food store that satisfied it and didn't leave her craving Oreos, her personal nemesis. So she got busy in her Brooklyn kitchen and decided to experiment with vegan brownies made from beans.
A year and hundreds of dirty pans later, she finally succeeded! Nancy had developed a recipe that contained lots of chickpeas, but didn't taste like them. Instead, her brownies were fudgy, chewy, indulgent--just like the ones she had loved since childhood. Once Nancy cracked the bean code, other delectable flavors followed and she founded Rule Breaker Snacks in 2015.
Nancy and her small team of fellow Rule Breakers currently make full-size brownies and blondies that you've probably seen in Whole Foods, on Amazon or in other stores.
But we wanted to make our brownies and blondies even more convenient and let you decide how big a serving you want. So Rule Breaker Bites were born--and they're even more fun to eat. But we're a tiny company, and we need your help to bring Rule Breaker Bites to the world.
We Are SO Ready to Bake
Unlike other crowdfunding campaigns, Rule Breaker Bites are more than just an idea. Rule Breaker has been selling full-size brownies and blondies for several years. So we know exactly how to produce the bite-size versions. Check out this video of our final--successful--production trial.
Our bakery is ready to go! But we're a very small company and need your help to buy some new packaging and a few other bits and pieces. Once this campaign ends, we expect to deliver all our rewards in July or even earlier--just in time to top those ice cream sundaes.
Don't you want some...like right now? Please consider funding us and some Rule Breaker Bites will soon be yours!
Risks and challenges
As we've learned from making our big brownies and blondies, there are always challenges. The chocolate chips don't arrive on time, the mixer breaks down, or a snow storm forces us to temporarily close (unlikely in summer, but hey, these days you never know). But we've faced these problems before and know how to solve them quickly and get back up and running. We're also used to shipping out lots of orders. So we are completely confident we'll be able to produce and deliver our new Bites to you on time.Learn about accountability on Kickstarter
- (30 days)