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Rule Breaker Bites are the best better-for-you treats you've ever tasted. Vegan, gluten-free, nut-free, no GMOs, no crap!
Rule Breaker Bites are the best better-for-you treats you've ever tasted. Vegan, gluten-free, nut-free, no GMOs, no crap!
403 backers pledged $28,402 to help bring this project to life.

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Rule Breaker Bites: Snack Time Solved!

$28,402

403

Want to Eat Better...But Have a Sweet Tooth? 

Rule Breaker Bites to the rescue! 

Welcome to our Kickstarter campaign to launch the best better-for-you treats you've ever tasted. 

Rule Breaker's new bite-size brownies and blondies are luscious little hunks of heaven that make it easy to snack better. When you’re craving a treat, our Bites will satisfy you with less sugar, no animal products, no preservatives or GMOs, and no crap! Our first ingredient? Chickpeas (yes, beans!). But you'd never know. Now you can snack on delicious brownie bites, and actually feel good about it.

Created by former health journalist and certified health coach Nancy Kalish, Rule Breaker Bites are vegan (100% plant-based), certified gluten-free, nut-free and allergen-friendly.

3 Crave-Worthy Flavors

Birthday Cake Bites

Wish you could eat birthday cake every day?  Now you can.  Rule Breaker's new Birthday Cake Bites are studded with white chocolate chips and rainbow sprinkles (naturally colored, of course).  

Deep Chocolate Brownie Bites

We don't skimp on the (vegan, fair trade) chocolate chips in these fudgy, chewy bites of goodness.

Chocolate Chunk Blondie Bites

If you love chocolate chip cookies, these are the bites for you. They have a hint of butterscotch that makes them extra good.  

Check out our ingredients and nutrition facts below...

It's a Stretch...

Now that we've reached our initial goal -- in just one day (Yay!), it opens up a whole new flavorverse of amazing goodies, inspired by your suggestions on Instagram.  

If we reach $30,000...we'll introduce Rule Breaker Blueberry Lemonade Bites: a beguiling combo of (you guessed it) blueberries and lemonade. They're a little sweet, a little tart, a lot delicious!

If we reach $40,000...we'll bring out Rule Breaker Chocolate Espresso Brownie Bites: a more grownup take on our signature brownie with dark chocolate chips and flecks of real espresso. They're a coffee lover's dream. 

If we reach $50,000...we'll launch Rule Breaker Chocolate Raspberry Brownie Bites, which marry two flavors that were  meant to be together.  Double yum! 

So What Do You Get for Backing Us?

Your choice of tasty rewards plus some fun Rule Breaker swag...

From Big to Little

For those of you who are already fans of Rule Breaker's full-size brownies and blondies, Rule Breaker Bites are made from the same beloved recipes. You asked for smaller versions, and we listened (although we still don't understand how a brownie can be too big!). Rule Breaker Bites taste just like their bigger siblings, but come in a resealable pouch so you can decide just how many to pop in your mouth and how many to save for later. Thanks for the great idea!

Our Bites are just as delicious as their bigger siblings--but much cuter!
Our Bites are just as delicious as their bigger siblings--but much cuter!

Now you can enjoy a convenient, guilt-free snack any time. Throw them in your bag or lunch box, or use them to top your yogurt, pancakes, smoothies or ice cream sundaes. And kids LOVE them...just don’t tell them there are beans in there.  

Rule Breaker has snack time solved!

Breaking the Rules 

So how exactly do we break the rules? 

We make our products without eggs or butter.  In fact, there are no animal products at all! Rule Breaker Bites are vegan (100% plant-based). That's better for the planet and better for us. 

We never use nutritionally empty white or refined flour!  Instead, Rule Breaker Bites are made from 100% chickpea flour that's specially roasted just for us. And all our products are Certified Gluten-Free.

Rule Breaker Bites are also:

*Allergen-friendly: no peanuts or tree nuts, no dairy or eggs, no sesame, no wheat.  None of those allergens are allowed in our bakery.   

*Made with only good stuff like chickpeas, fair trade vegan chocolate and dates. No artificial flavors, no preservatives, no unpronounceables. 

*Non-GMO Project Verified 

*Kosher-Certified by Kof-K

*And produced by a Certified Woman-Owned Business

But How Do They Taste?

Well, not to brag or anything...but we did win an award from VegNews for Best Vegan Product! And we won a NEXTY, the Oscar for the Natural Food Industry, for "Best New Sweet or Dessert." 

And here's what our customers say on Amazon (about our full-size brownies and blondies made from the same recipes):

And here's what the press is saying:  

“They are crazy crazy good… I love them, and so do the kids, Win Win right?!” -- @themothermoon

 “Rule Breaker Chickpea Cookies … are a bold-tasting, super soft, and adorably packaged confection. We also really appreciate the fact that they’re individually wrapped, otherwise we could probably down 10 in one sitting.” – Chowhound

        "What’s great about these brownies is that they taste luscious and rich and give you that 'I’m being bad' kind of decadence, but they’re actually not bad for you at all!” – Simply Gluten Free

        “The fact that these are a healthier and lower calorie alternative means that I can indulge more often, guilt free. Cool beans!” – The Luxe List

Our Secret (at least one of them) 

Our secret: a special chickpea roasting process that eliminates all the bean-y taste while preserving all the protein, fiber, vitamins and other good stuff. 

 What's Inside 

The Women Behind the Bites

Rule Breaker Bites were created by Nancy Kalish, a former health journalist and certified health coach with a world-class sweet tooth. She could never find anything at the health food store that satisfied it and didn't leave her craving Oreos, her personal nemesis. So she got busy in her Brooklyn kitchen and decided to experiment with vegan brownies made from beans. 

Chief Rule Breaker Nancy Kalish in her Brooklyn office
Chief Rule Breaker Nancy Kalish in her Brooklyn office

A year and hundreds of dirty pans later, she finally succeeded! Nancy had developed a recipe that contained lots of chickpeas, but didn't taste like them. Instead, her brownies were fudgy, chewy, indulgent--just like the ones she had loved since childhood. Once Nancy cracked the bean code, other delectable flavors followed and she founded Rule Breaker Snacks in 2015. 

Master baker Michelle Carfagno is the owner of The Greater Knead, the bakery where Rule Breaker Snacks are made.  They also have their own brand of awesome gluten-free and allergy-friendly bagels and bagel chips.
Master baker Michelle Carfagno is the owner of The Greater Knead, the bakery where Rule Breaker Snacks are made. They also have their own brand of awesome gluten-free and allergy-friendly bagels and bagel chips.

Nancy and her small team of fellow Rule Breakers currently make full-size brownies and blondies that you've probably seen in Whole Foods, on Amazon or in other stores.   

Rule Breaker's full-size brownies and blondies, currently in stores and online
Rule Breaker's full-size brownies and blondies, currently in stores and online

But we wanted to make our brownies and blondies even more convenient and let you decide how big a serving you want. So Rule Breaker Bites were born--and they're even more fun to eat. But we're a tiny company, and we need your help to bring Rule Breaker Bites to the world. 

We Are SO Ready to Bake

Unlike other crowdfunding campaigns, Rule Breaker Bites are more than just an idea. Rule Breaker has been selling full-size brownies and blondies for several years. So we know exactly how to produce the bite-size versions. Check out this video of our final--successful--production trial.  

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Our bakery is ready to go! But we're a very small company and need your help to buy some new packaging and a few other bits and pieces. Once this campaign ends, we expect to deliver all our rewards in July or even earlier--just in time to top those ice cream sundaes.  

Don't you want some...like right now? Please consider funding us and some Rule Breaker Bites will soon be yours! 

Risks and challenges

As we've learned from making our big brownies and blondies, there are always challenges. The chocolate chips don't arrive on time, the mixer breaks down, or a snow storm forces us to temporarily close (unlikely in summer, but hey, these days you never know). But we've faced these problems before and know how to solve them quickly and get back up and running. We're also used to shipping out lots of orders. So we are completely confident we'll be able to produce and deliver our new Bites to you on time.

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Support

  1. Select this reward

    Pledge $2 or more About $2.00

    Give Us a Little Love

    Show everyone what a Rule Breaker you really are with our cool temporary tat, along with a BIG thank you from us! Free shipping.

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    Pledge $18 or more About $18

    Rule Breaker T-Shirt

    Show the world the real you with a fab Rule Breaker t-shirt (you choose the size and one of two color combos). No Bites, but a super cool shirt. Free US Shipping!

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    Pledge $25 or more About $25

    The Early Bird Gets The Bites

    8 bags (any flavor combo) + Rule Breaker Temporary Tattoo

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    Reward no longer available 50 backers
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    Pledge $30 or more About $30

    Bite Me!

    8 bags (any flavor combo) + Rule Breaker Temporary Tattoo

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    144 backers
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    Pledge $42 or more About $42

    (Almost) Immediate Gratification

    48 HOURS ONLY...Get a really AMAZING deal on TWO 12-count boxes of our beloved full-size brownies and blondies (any two flavors). Regularly $50.99. FREE SHIPPING on US orders + IMMEDIATE DELIVERY after campaign ends. Choose from Deep Chocolate Brownie, Birthday Cake, Chocolate Chunk Blondie, or P'Nutter Chocolate Chip (nut-free).

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    Reward no longer available 35 backers
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  6. Select this reward

    Pledge $42 or more About $42

    (Almost) Immediate Gratification

    BACK BY POPULAR DEMAND...Get a really AMAZING deal on TWO 12-count boxes of our beloved full-size brownies and blondies (any two flavors). Regularly $50.99. FREE SHIPPING on US orders + IMMEDIATE DELIVERY after campaign ends. Choose from Deep Chocolate Brownie, Birthday Cake, Chocolate Chunk Blondie, or P'Nutter Chocolate Chip (nut-free).

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    26 backers
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    Pledge $45 or more About $45

    Chewy & Crunchy

    48 HOURS ONLY...an AMAZING deal on 12 bags of Rule Breaker Bites (any flavor combo) PLUS 6 bags of amazing bagel chips (any flavor combo) from The Greater Knead, another vegan, gluten-free, woman-owned brand. Check out our FAQs for more info.

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    Reward no longer available 8 backers
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    Pledge $60 or more About $60

    Be A Rule Breaker

    Show the world the real you with a fab Rule Breaker t-shirt (you choose the size and one of two color combos) plus 18 bags of Bites (any flavor combo). Free US Shipping!

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    11 backers
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  9. Select this reward

    Pledge $75 or more About $75

    Rule Breaker Coffee Break Kit

    24 bags (any flavor combo) PLUS 2 Rule Breaker Mugs

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    20 backers
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    Pledge $75 or more About $75

    Bite Me Some More!

    36 bags (any flavor combo) to enjoy with friends. Or keep all to yourself!

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    Limited 13 backers
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    Pledge $100 or more About $100

    BIG BOX o’ Rule Breaker

    20 bags of bites (any flavor combo) PLUS FOUR 4-packs of our full size products (any flavor combo)

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    23 backers
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    Pledge $200 or more About $200

    Snack Hero

    Become everyone's favorite boss, coworker or friend. Get 100 bags of Bites (any flavor combo) to bring into work or to a party, and make everybody's day a little sweeter!

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    4 backers
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  13. Select this reward

    Pledge $500 or more About $500

    A Year of Brownie and Blondie Bliss

    20 bags of bites sent to you every 6 weeks (180 bags total)
    PLUS a Rule Breaker Mug or Cap
    US Shipping included

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    2 backers
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  14. Select this reward

    Pledge $1,200 or more About $1,200

    The Biggest Rule Breaker of 'Em All

    396 bags of bites PLUS 4 12-count boxes of our full-size products PLUS 4 mugs. Shipping included.

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    1 backer
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Funding period

- (30 days)