Share this project

Done

Share this project

Done
We created bold and elegant, high quality Swiss Made watches for any occasion with a history that started 1955 in the Black Forest
After the successful Kickstarter, our new shop is now online. Visit our homepage and get your elegant and bold, Swiss Made watch with a history that started 1955 in the Black Forest.
After the successful Kickstarter, our new shop is now online. Visit our homepage and get your elegant and bold, Swiss Made watch with a history that started 1955 in the Black Forest.
Created by
117 backers pledged €25,315 to help bring this project to life.

About

CIRCULA affordable Swiss Made watch in vintage-design project video thumbnail
Replay with sound
Play with
sound

CIRCULA affordable Swiss Made watch in vintage-design

€25,315

117

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

5064edb0b73ce9e6749ed50a91815e53 original.jpg?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

- Für Deutsch, siehe unten -

I am proud of my family’s heritage. My grandfather was a watch making pioneer. He dared to make a unique, high quality watch in the 50s, just when Europe was getting back onto its feet. It was called Circula.

It was a watch crafted in German precision and contemporary style. He succeeded in making it a premium, elegant, yet affordable timepiece.

I am grateful to follow in his footsteps, reinventing that successful recipe. Today we are re-launching Circula. It’s modern take on a classic design – elegance meets 50s vintage chic. A high quality Swiss Made wrist watch for any occasion with a history that started 1955 in the Black Forest.

The origins

Since 1926 my family has been running a wholesale for watches in Pforzheim, the centre of the German watch and jewellery industry, located in the Black Forest. It is safe to say, watches are very much part of the family!

1955 my grandfather Heinz Huber had the courage to start an own watch brand with a unique character. He named them after the circulating balance in mechanical watches - Circula.

In the early days, most of the parts came from the area around Pforzheim, where many watch manufacturers were based. With time, production in the Black Forest focused more and more on big clocks. By the 1970s, when my own father got involved, he needed to break old rules and explore new grounds. He looked all over Europe for high quality manufacturers. In Villers-le-Lac on the French side of the Jura Mountains, he found a reliable partner to produce the next generation of Circula watches.

“I bargained and negotiated endlessly, so finally we were unmatched in this price range”, quote of my dad 

This partnership went on until the late 1980s, when large mainstream brands became stronger and there was less and less space for boutique labels. Since then my family has focused on wholesale - reselling other brands. Circula sadly disappeared.

The Restart

As a child, I joined my parents on many visits to the manufacturers in the Black Forest. I was fascinated by the combination of craftsmanship and form. It has always been a dream to create watches ever since. I’ve wanted to make something I can be proud of, which stands for quality and beauty.

Bringing Circula back to life hasn’t been easy. It’s required lots of research, planning and creativity. I have been fortunate that my wife, Margitha, and her cousin, Felix, share my passion and wanted to join the team. Together we have almost turned the dream to reality – bringing my grandfather’s watch firmly into the 21st century.

The Brand

The original Circula brand was always about bringing premium watches to a reasonable price point. Additionally, the genuine 1950s design of simplicity and elegance, is in keeping with modern fashions. Our origins in the Black Forest, with its long traditions of watchmaking and beautiful nature, led us to our logo - the stag’s antlers. It is iconic of an animal of grace and pride, just like Circula watches.

The design

Returning to our roots in the Jura Mountains, we found an experienced team of watch designers, this time on the Swiss side. It was instantly clear that they shared our passion and enthusiasm.

We immediately started discussing ideas. With their support, we carefully modernised the genuine, simple design from the 1950s, whilst retaining the original charm. We designed a circular case with a diameter of 39 mm, perfect for the modern gentlemen or lady. The glass is high-arched, the dial domed just as in our original design. The crown is larger than on regular watches, with facets all around. The colours of our watch’s face vary from classic elegance to bold vintage.

The quality

We choose a Swiss manufacturer for our new generation of Circula watches. The company has produced premium Swiss watches since 1949 and has enjoyed long partnerships with top suppliers. The cases of our watches are made of high quality stainless steel and are 30-meters waterproof. For the glass we deliberately chose a K1 mineral glass, which is almost as scratch resistant as sapphire, but is much more stable. This is especially important when changing the battery. 

The wrist bands are made from genuine Italian leather, stainless steel or textile. They are both durable and elegant at the same time.

Finally, and most importantly, a precise and durable movement was imperative for us. Our new Circula watches are assembled with some of the best quartz movements in the world. The calibre 503 from Ronda, is produced in Switzerland and only 3 mm thick, allowing for the elegant design of the case.

So, in the end, our new models fulfil not only the Swiss Made norms, with a Swiss movement and assembly, but also the same high quality standards as the first watches from over 60 years ago. We are proud of the quality standards of our watches – we are selling them with a 2 year warranty.

The planning

Last year we decided to put our plan into action and worked out the basic idea. We began designing our watch in January. We’ve had a handmade prototype ready since April and production prototypes since July, which we have used for the Kickstarter campaign and video. This is now the 95% version, where we still want to perfect some little details like downsizing the logo on the back, but also take feedback from Kickstarter into account. 

If our campaign is successful, the production will start early September. Warehousing and fulfilment is already organized. The beauties will be ready by December or latest early January and we’ll ship them directly to you.

Also visit our website www.circulawatches.com and support us on Facebook.

-----------------------------------------------------------------------------------------------------------

DEUTSCH

Circula Swiss Made - Uhren im Vintage-Stil der 50er - mutig und elegant

Die 50er waren eine besondere Zeit mit einer nie zuvor dagewesenen Aufbruchsstimmung, in der sich die Menschen wieder trauten etwas Neues zu beginnen und auszuprobieren. Auch heute sind wieder Mut und neue Energie gefragt. Deshalb haben wir uns getraut eine Uhr zu entwerfen, die genau dieses Gefühl durch originelle Formen, einzigartige Farben und besondere Details ausdrückt. 

Eine Armbanduhr von höchster Qualität Schweizer Uhrmacherkunst mit einer Geschichte die 1955 im Schwarzwald begonnen hat.

Der Ursprung

Seit 1926 betreibt meine Familie in Pforzheim, dem Zentrum der Deutschen Uhren- und Schmuckindustrie und Eingangspforte zum Schwarzwald, einen Uhrengroßhandel und vertreibt Marken verschiedener Hersteller an Juweliere. 

1955 hatte mein Großvater, Heinz Huber, den Mut eine eigene Uhrenmarke, mit einzigartigem Charakter, zu gründen. Er benannte sie nach dem zirkulieren der Unruh in mechanischen Werken: Circula.

Zu Beginn kamen die meisten Teile direkt oder aus der Nähe von Pforzheim, wo heute noch viele Uhrenhersteller ansässig sind. Im Laufe der Zeit, hat sich jedoch der Schwerpunkt der Produktion im Schwarzwald von Armbanduhren weg, hin zu Großuhren verlagert. Als mein Vater in den 70er Jahren die Verantwortung für die Marke übernahm, musste er daher neue Wege gehen und hat sich europaweit auf die Suche nach Lieferanten von Qualitätsuhren gemacht. In Villers-le-Lac, im Französischen Jura hat er schließlich einen zuverlässigen Partner gefunden, um die nächste Generation Circula Uhren zu produzieren.

„Ich habe gefeilscht und gehandelt ohne Ende und wir waren in diesen Preislagen einsame Spitze”, Zitat meines Vaters

Diese Partnerschaft hatte Bestand bis in die späten 80er, als große Massenmarken immer weiter wuchsen und nur noch wenig Raum für kleine Marken blieb. Von da an konzentrierte sich die Familie wieder ausschließlich auf den Großhandel. Circula verschwand.

Der Neustart

Seit Kindestagen, nach unzähligen Besuchen von Uhrenproduzenten im Schwarzwald und fasziniert von der Kombination aus Handwerkskunst und Gestalt, war es mein Traum, Uhren zu entwerfen. Und genau wie meine Vorfahren, würde ich nur glücklich sein mit etwas Bedeutungsvollem, von hoher Qualität, etwas um stolz darauf zu sein!

Da so ein Ziel nicht einfach zu erreichen ist, viel Recherche, Planung, kreative Ideen und vor allem Machen benötigt, war ich froh, dass meine Frau Margitha und ihr Cousin Felix direkt von dem Projekt begeistert waren und sich beteiligten. Inspiriert vom Optimismus und Pioniergeist der 50er Jahre, haben wir uns getraut Circula, die Marke meines Großvaters, wieder aufleben zu lassen.

Die Marke

Circula versprach schon immer höchste Qualität zu vernünftigen Preisen. Das originale Design der 50er von Schlichtheit und Eleganz entspricht genau unserem modernen Anspruch an Form und Gestalt. Der Ursprung im Schwarzwald, mit seiner langen Uhrmachertradition und wunderschönen Natur hat uns auch zu unserem Logo inspiriert, dem Hirschgeweih. Das Erkennungszeichen eines Tieres voller Stolz und Anmut, genau wie unsere Circula Uhren.

Das Design

Zurück bei den Ursprüngen im Jura, diesmal auf der Schweizer Seite haben wir ein erfahrenes Team von Uhrendesignern gefunden. Von Anfang an haben wir ihren Enthusiasmus und ihre Kreativität gefühlt, wenn es um Uhren und unsere Idee ging. 

Mit ihrer Unterstützung haben wir das originale, schlichte Design der 50er behutsam modernisiert. Dabei haben wir darauf geachtet die Reinheit zu bewahren und gleichzeitig neue Elemente integriert, die Anmut und Mut betonen. Für das kreisförmig gestaltete Edelstahlgehäuse haben wir einen Durchmesser von 39 mm gewählt, perfekt für moderne Männer und Frauen. Das Glas und Ziffernblatt sind nach oben abgerundet wie im Original. Die Krone ist ein kleines bisschen größer als bei gewöhnlichen Uhren und mit Facetten versehen. Die Farben der Ziffernblätter variieren von klassischer Eleganz zu mutigem Vintage.

Die Qualität

Für die Produktion der neuen Generation von Circula Uhren haben wir einen Hersteller in der Schweiz gewählt. Der Traditionsbetrieb fertigt Schweizer Premiumuhren seit 1949 und hat langwährende Partnerschaften mit erstklassigen Lieferanten. Das Gehäuse unserer Uhren besteht aus hochqualitativem Edelstahl und ist 30 Meter wasserdicht. Beim Glas haben wir uns bewusst für ein K1 Mineralglas entschieden. K1 ist fast so kratzfest wie Saphirglas, aber zerspringt nicht so leicht. Das ist vor allem beim Batteriewechsel wichtig. Die Armbänder sind aus echtem italienischen Leder, Edelstahl oder Textil und sind genauso strapazierfähig wie elegant.

Für das Herzstück unserer Uhren, dem Uhrwerk, war uns Präzision und Langlebigkeit besonders wichtig. Daher verbauen wir in den neuen Circula Uhren eines der besten Quarzwerke der Welt, das Kaliber 503 von Ronda, natürlich produziert in der Schweiz. Die geringe Höhe von nur 3 mm macht das elegante Design des Gehäuses erst möglich.

Letztendlich erfüllen die neuen Modelle nicht nur die „Swiss Made“ Normen, mit Schweizer Uhrwerk und Produktion, sondern sind auch auf demselben, hohen Qualitätsniveau wie die ersten Uhren von vor über 60 Jahren. Dank dieser Merkmale fällt es uns leicht eine Garantiezeit von 2 Jahren zu gewähren.

Der Plan

Letztes Jahr haben wir uns dazu entschieden unseren Plänen Taten folgen zu lassen. Diesen Januar haben wir mit dem Design begonnen, im April war ein erster handgefertigter Prototyp fertig und seit Juli die Produktionsprototypen, die wir auch für Kickstarter-Kampagne und -Video benutzt haben. Diese sind jetzt eine 95% Version, wo wir noch einige kleine Details perfektionieren möchten und auch Feedback von der Kickstarter Kampagne berücksichtigen können.

Wenn unsere Kampagne erfolgreich ist, wird die Produktion Anfang September starten. Die Logistik ist jetzt schon aufgesetzt, sodass wir die Schönheiten direkt nach Fertigstellung im Dezember oder spätestens Anfang Januar zu Euch schicken können.

Besucht auch unsere Website www.circulawatches.com und unterstützt und auf Facebook.

Risks and challenges

We started with a hand made brass prototype a few months ago, which we showed to several watch makers, experts and potential buyers to gather feedback. We got an incredible amount of valuable comments and tips, which we used to improve our watches. With the final specs we ordered the production prototypes from our chosen supplier, which we used for the Kickstarter campaign. This is now the 95% version, where we still want to perfect some little details like downsizing the logo on the back, but also take feedback from Kickstarter into account.
This still means, that all needed tooling is already built and production is ready to go. Our manufacturer is an experienced family-run watch maker in Switzerland to whom we have a very close relation and just waits for our signal to start production.
There are always unforeseen hurdles and challenges, but so far we've managed to overcome them in time and budget. Therefore we are confident that we will deliver the watches in the promised quality by December 2017 or latest early January 2018.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €5 or more About $6

    Roaring High Five

    Every contribution helps us getting closer to our dreams. You won't receive a physical item, but be sure of our gratitude.

    Less
    Estimated delivery
    2 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Reward no longer available

    Pledge €139 or more About $158

    Super Early Bird

    Get your new SWISS MADE Circula watch at 40% off!

    YOU SAVE 91 € from retail price of 230 €.

    39 mm stainless steel case, Ronda movement.

    You will choose the model after the campaign ends.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 40 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge €159 or more About $181

    Early Bird

    Get your new SWISS MADE Circula watch at 30% off!

    YOU SAVE 71 € from retail price of 230 €.

    39 mm stainless steel case, Ronda movement.

    You will choose the model after the campaign ends.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 59 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €179 or more About $204

    Kickstarter Special - Tier 1

    Get your new SWISS MADE Circula watch at 22% off!

    YOU SAVE 51 € from retail price of 230 €.

    39 mm stainless steel case, Ronda movement.

    You will choose the model after the campaign ends.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €199 or more About $227

    Kickstarter Special - Tier 2

    Get your new SWISS MADE Circula watch at 14% off!

    YOU SAVE 31 €from retail price of 230 €.

    39 mm stainless steel case, Ronda movement.

    You will choose the model after the campaign ends.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €209 or more About $238

    Kickstarter Special - Tier 3

    Get your new SWISS MADE Circula watch at 10% off!

    YOU SAVE 21 € from retail price of 230 €.

    39 mm stainless steel case, Ronda movement.

    You will choose the model after the campaign ends.

    Less
    Estimated delivery
    Ships to Only certain countries
    3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge €299 or more About $341

    Double Early Bird

    Get 2 new SWISS MADE Circula watches at 35% off!

    YOU SAVE 161 € from retail price of 230 €.

    39 mm stainless steel case, Ronda movement.

    You will choose the model after the campaign ends.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 8 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)