£382
pledged of £8,200pledged of £8,200 goal
14
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 1 2018 3:08 PM UTC +00:00
unmaskEDBy unmaskED
First created
unmaskEDBy unmaskED
First created
£382
pledged of £8,200pledged of £8,200 goal
14
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 1 2018 3:08 PM UTC +00:00

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

Unmasked is an app which helps and educates you to understand what is actually in our everyday beauty products. Chemicals such as Sodium Laureth Sulfate or Cocamidopropyl Betaine are a few of the ingredients you see in your products; how many of us really knows what they are and what they do? Our aim is to translate these scientific terms into a simpler terms. So, next time you pick up your favourite beauty products, you will now know what is really inside!

Unmasked features:

● Able to filter by your allergies and preferences such as chemical free, vegan, cruelty-free and palm oil free.

● Scan products and get the information you need in seconds. It shows you if these ingredients are good or bad for your health and if they will irritate you depending on your profile. Also if they comply with your ethics.

● Giving an alternative to the product you've scanned if it is not right for you.

● Can zoom into small ingredient lists to help with things clearer.

● You will be able to add your own products if they are not on the system.

On average women apply 168 chemicals to their bodies every day*, but how do we find out if these chemicals are good or bad for us? unmaskED is your everyday tool by your side that enables you to know these differences, have a clean conscious, and most importantly educate you on what is the real content of your products. 

There is nothing like this out in the market, we all feel passionate about creating change. This is the app we have always wanted to use, and finally, we are able to make this happen!

Do you really need another app? One hundred percent yes because Unmasked is not selling you anything, our honest aim of Unmasked is to create a community of people who care about themselves, what goes on their bodies and finally the environment. Our goal is to create a tool for you that is user-friendly and is your clean conscious app. Unmasked is here to show the reality of the consumer society. Now with all products being mass produced, it is time for the consumers to take back control.

● Unmasked aim is to grow beyond just an app.

● Create a community.

● Where we take care of ourselves, others and our environment.

● You are the pioneer of this community.

Risks and challenges

The main risks and challenges associated with this project are that we are currently still in the beta testing phases, we are still trialing the app building and still figuring out the right process.

One of the more challenging processes of the configuration of the app is to create an open source database of all the products across the market in the world, we are hoping and count that it will be a community generate one.

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Support

  1. Select this reward

    Pledge £1 or more About $1.29

    Every action matters.

    Thank you for believing in our vision and our campaign. Every contribution matters to us.

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  2. Select this reward

    Pledge £5 or more About $6

    One little step.

    Thank you for supporting our campaign you will get an exclusive invite to participate in the beta version of the app, one week before it is made public.

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    3 backers
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  3. Select this reward

    Pledge £10 or more About $13

    Unmask me.

    Thank you for supporting our campaign you will receive a link that will get an exclusive invite to participate in the beta version of the app, one month before it is made public + an ebook of homemade face mask recipes.

    Includes:
    • ebook
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  4. Select this reward

    Pledge £18 or more About $23

    Forever pinned

    Thank you for supporting our campaign you will receive an exclusive invite to participate in the beta version of the app, one month before it is made public + a pin of your choice (that we have designed specially for you) that you can wear every day supporting the cause proudly.

    Includes:
    • badge
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  5. Select this reward

    Pledge £24 or more About $31

    Use me always.

    Thank you for supporting our campaign you will receive an exclusive invite to participate in the beta version of the app, one month before it is made public + one of our limited ethically made tote bags that you can reuse indefinitely for the environment.

    Includes:
    • tote bag
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  6. Select this reward

    Pledge £30 or more About $39

    Make me up.

    Thank you for supporting our campaign you will receive an exclusive invite to participate in the beta version of the app, one month before it is made public + an unmasked make up bag, to remind you to always check what's inside your cosmetics.

    Includes:
    • Make up bag
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  7. Select this reward

    Pledge £2,200 or more About $2,831

    All or nothing.

    We are inviting you to come to get all of your current products checked and replaced with new ones that are eco and vegan-friendly. You will also get access to the beta version of the app one month before it is made public.

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Funding period

- (30 days)