Funds go toward pre and post production crew and marketing. For crew during the production of each episode, we will be hiring a production assistant and coordinator, lighting assistants, and camera operator. For marketing, we will be running digital ads and a social media campaign, as well as blogging and doing interviews. If we reach our initial goal, we will produce and market 2 complete episodes (we had originally thought 1, but we feel we can produce 2 episodes within this budget). Funds will also go toward fulfilling all rewards. Any donations over our goal will go into producing more episodes and increasing our marketing efforts.