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$13,157 pledged of $25,000 goal
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By Michael Marrin
$13,157 pledged of $25,000 goal
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About this project

The Party Cup Reinvented

The old red party cup is boring, they all look the same, and nowadays red cups are more likely to get you arrested then to find you love. RED is DEAD!

The Etch-it Cup Deluxe with "Connect" is 18ozs of EXCITMENT with Modernized Features that Boost Party Fun & Could Change Your Love Life Forever.

  

  

    

  

  

Features: 

CONNECT - an Organic Social Media Technology; Select SINGLE and dramatically increase your odds of getting lucky. Select TAKEN and Express Your Relationship Status.

No Pen Needed Touch Screen - Post Name or Personalized Messages to Express Your Vibe & Never Lose Track of Your Drink.

Black & White Style - Fashionably Hip, everything looks better dressed up in black and white. Goodbye Frat Party Image. Red is Dead!

Priceless Amounts of Fun, Fashion & Function for 25 Cents Wow!

Want to Get Lucky? Help Us & You Can.

 

 Join Us! Your Pledge Brings This Project To Life

 Technical Data 

  • The Original Etch-it Touch Screen Technology -No Pen Needed! Simply use your fingernail. FDA Compliant, Water Resistant, Washable, Reusable.
  • “Connect” – Activate by marking “Single” or "Taken" 
  • Fashionably Hip, Black & White Style - Red is Dead!  Let’s Face it guys, it’s not “IN” to be seen with a red cup anymore. Red is Dead!
  • Heavy Duty Cup – The Etch-it Cup Deluxe is disposable. However, it is also washable and reusable. Heavy duty polystyrene that won’t easily crack.
  • Affordable Luxury – For 25 cents, provide everyone with their own social media device, generate a gallery of artistic masterpieces, and prevent lost drinks. The Etch-it Cup Deluxe “Connects” your party guest. Single or Taken Priceless! 

What Stage of Development is the Etch-it Cup Deluxe? 

After months of work the prototypes of the E-Cup Deluxe with "Connect" are finished & we thoroughly tested and re-tested with partiers of all types (That was fun!). Find out more in "My Story" below. With the final design proven, we are ready for production

Test Party Photos. Partiers Confirm "Its a Hit"!   

 

 

 

  

 

  About The Inventor; My Story

A Long Time Ago Michael (AKA Spicoli) Marrin and Heidi Munson now Mrs. Marrin Taken!
A Long Time Ago Michael (AKA Spicoli) Marrin and Heidi Munson now Mrs. Marrin Taken!

 Once upon a time, while I was at a keg party I lost track of my beer and went back to the Keg for a new one. I thought what a waste! So I invented the Original Etch-it Cups and solved that problem. 

Michael Marrin Inventor of The Original Etch-it Cups on CNBC

Recently I noticed the Red Party Cup’s original  innocent image had become a negative thing. Today the frat party image doesn’t fit everyone’s life style. Also in today's busy, electronic world there are new challenges when it comes to socializing naturally, finding love, and getting noticed. So back to the drawing board, I re-invented my original Etch-it Cups, which solve these New World problems.  

*Notice Me*
*Notice Me*

 Here's How -- First, I developed the organic social media technology and named it “Connect”. On the surface, “Connect" appeared to be a one trick pony; mark "SINGLE" find a date. I expanded the idea by adding "TAKEN" . This allows partiers who are spoken for, a way to express their relationship. Interestingly, the "TAKEN" choice helps single people too by preventing the embarrassment of flirting with the wrong person. After sampling the prototypes at a test party, we discovered that marking single or taken stimulated interesting conversation and both were great icebreakers. Even the cups that had no mark on single or taken, got reactions.

I also wanted to provide a fashionably hip, new look that separated our intelligent cup from any other. Our fashion experts suggested black and white because it looks WAY cool, matches every color and complements the look of my original Etch-it Technology. Sounds like an easy upgrade, right? It had its challenges. No one in the world a stocks a high quality, black and white polystyrene party cup (polystyrene is the heavy duty disposable party cup material). To get prototypes I convinced the largest cup manufacturer in the world to stop their high speed red lines and make me a  black and white sample run. It was worth it, when we got our first look it was obvious that a new fashion era had begun - Red is Dead.  

Fashionably Hip New Black & White Style, "Everything Looks Better Dressed Up in Black & White"
Fashionably Hip New Black & White Style, "Everything Looks Better Dressed Up in Black & White"

 

How Long Will Things Take?    

 Production of the new E-Cup Deluxe with Connect requires 3 steps.

  • Order and receive the first large run of 18oz Black &White polystyrene cups. 8-10 weeks. 
  • Order and receive E-Cup with Connect labels. Requires special print tooling to create "Connect" 8-10 weeks. 
  • Apply labels to cups (up to 200 a minute, 2 shifts if needed) pack them out for delivery.

 I have manufactured and brought other Etch-it products to market. I have relationships with top shelf manufactures who have previously produced materials for the original Etch-it cups . The special high speed label application equipment has been built, tested and is in place, ready to go as soon as materials arrive. Altogether the total time needed to complete the "3 Steps" will take 9-12 weeks.

 Fun Etch-it Slang 

Etch-U-Cated – A person who has used an Etch-it Cup Deluxe and now understands the benefits

Etch-U-Cation – Spreading the word. When one partier shows another partier how to use an Etch-it Cup Deluxe.  

Connectology – The technology surrounding our “Connect’ features. A truly genius social media device.

Connectify – the benefits or results of the “Conectology” features.

 Simple, post a clever message on your cup, break the ice, spark conversation that otherwise may not of happened. Fun Right?

 

Risks and challenges

The key words for this project are “cost effective.” To produce the custom Etch-it Cup Deluxe cost effectively requires we run batches in large volumes on high speed equipment. Our funding goal is set to allow us to produce the first large run cost effectively; so long story short delay is the only potential risk and here is why;

I have worked in the distribution & disposable cup business for a long time. My manufacturing partners and I have produced large quantities of the original Etch-it Cups (all in the USA). For the last 10 months I have been working hard dotting i’s and crossing t’s to prepare for the launch of this new product. We are familiar with the challenges ahead to produce the new Etch-it Cup Deluxe with Connect and I am very confident the risks and challenges will be very minimal, if any.

MANUFACTURING & FULFILLMENT: Creating the special tooling to manufacture the new Etch-it Cup Deluxe is expensive and requires expert knowledge to get it right. To produce large volumes cost effectively requires high speed equipment to be running for many hours per day. Like race cars and anything high speed, equipment sometimes breaks. To minimize risk we are working with tooling manufacturers and fulfillment partners, who have produced the original Etch-it products in the past. They have a proven track record to be prompt and produce high quality products.

PRODUCT ADJUSTMENTS: Our pre-production prototypes were made to test and refine the new product, they allowed us to incorporate adjustments suggested by focus groups (partiers) and our “Etch-U-Cated” manufacturing partners. As we gear up to produce the first production run, we may make minor adjustments to improve the final product. Any future adjustments will always benefit you and we for sure will let you know how and why if any adjustments are made.

Our overall goal is to make the best possible Etch-it Cup Deluxe & for you to exclusively, be the first to enjoy the party cups of the future.

Any pledge amount brings us all closer to the day we stomp out the boring old red cup and move on to the future. So please click the ‘Back This Project’ button at the top of the page and be sure to spread our Red is Dead message by sharing our story with your friends.

Thanks for viewing thus far. We raise our Etch-it Cup Deluxe & toast you for supporting our cause! CHEERS!

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  1. Select this reward

    Pledge $1 or more About $1.00

    Join Our Party

    Thanks for Joining our "RED is DEAD" revolution. You're on our party "A LIST" now & the Etch-it Cup Deluxe w/ Connect is one step closer to its ultimate goal.

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    Pledge $10 or more About $10

    Get 40 CUPS

    Be The First to "Connect" with The Party Cups of The Future!

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    Pledge $15 or more About $15

    Get 60 CUPS
    Better Delivered Price Per Cup

    Be The First to "Connect" with The Party Cups of The Future!

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    Pledge $25 or more About $25

    WOW VALUE !
    Get 100 CUPS
    Even Better Delivered Price Per Cup

    Be The First to "Connect" with The Party Cups of The Future!

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    Pledge $35 or more About $35

    SUPER VALUE !
    Get 150 CUPS
    And Even Better Delivered Price Per Cup

    Be The First to "Connect" with The Party Cups of The Future!

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    Pledge $50 or more About $50

    ULTIMATE VALUE !
    Get 200 CUPS
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    Be The First to "Connect" with The Party Cups of The Future!

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    Pledge $1,800 or more About $1,800

    Hang with Michael Marrin (AKA "Spicoli")
    I will fly anywhere in the continental USA, Hawaii or Puerto Rico and bar-tend your party with the first large case (1,000 cups) of the New E-Cup Deluxe with "Connect". Or you and your guest come to Laguna Beach and stay for 2 nights at a nice Beach Front Hotel.(airfare not included) I will give you surfing lessons and a behind the scenes locals only tour of Laguna Beach and San Clemente's best kept secret spots. Plus Be The First to "Connect" with a large case of 1,000 E-Cups of The Future. Free shipping anywhere in the continental USA.

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Funding period

- (58 days)