Risks and challenges
The risks concern manufacturing a product that is lightweight enough to be manageable, but that will hold the weight of a fully loaded commercial truck. We have invested in 2 different Finite Element Analysis (FEA) studies from 2 independent companies and both have certified that our design will hold the weight necessary.
The timing of delivery is a risk. Our original goal was to launch this project in November. We felt that the timing and manufacturing process was too undefined at that point and delaying this launch has helped us reduce the risk of promising an unrealistic product delivery timeframe.
We will complete and deliver this project. The company has already invested more the $100,000 for design, testing and tool development.
Our pricing may be too low, and actual retail product pricing may be much higher, but we are committed to honoring the prices based on our estimates for the Kickstarter supporters.
Not delivering on this project would cause incredible damage to our startup company and the brand and we would not proceed with the project if we weren't confident on delivery. Additionally, we have an experienced successful Kickstarter team member helping guide the plan and fulfillfment.
We understand that the logistics surrounding the fulfillment of orders is not something to be taken lightly. We have outlined a process from the point of product delivery to getting the last product in the mail and it involves communication at every step.
The true risks of the future viability of the Chain ‘Em Up as a company surround the patent. We are far down this path, have our patent pending and a good legal team that is encouraged. The outcome of this will have no bearing on the ability to deliver this product to project supporters.
Learn about accountability on Kickstarter