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Chain ‘Em Up is an affordable non-skid ramp that makes installing snow chains on dual axle vehicles safer, faster and easier.
14 backers pledged $7,223 to help bring this project to life.

About

Chain ‘Em Up, a hassle-free chaining up tool for truckers. project video thumbnail
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$7,223

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

 Norm Muth, has been driving a truck across the Rocky Mountains for more than 10 years and he knows a lot about putting chains on truck tires. No matter how experienced and how good you are at it, putting chains on trucks is a time-consuming hassle.  

The Product

He has invented a tool that makes it easier, faster and safer and has been using prototypes for more than 2 years. It is a simple tool - the best ideas are simple. It won’t break, it won’t wear out and it doesn’t require any technology. The complete set will include 2 ramps. 

 Please help get this American Trucker’s good idea off the ground and make chaining up easier for those hard working truckers.

Norm Muth, a proud American Trucker.
Norm Muth, a proud American Trucker.

Every time Norm is at a chain-up station and done in a fraction of the time that it takes others, truckers and even state patrol officers, comment on what a great idea he has. Now he would like to make this tool available to his fellow truckers. 

This project will fund the first inventory order. 

Examples of the non-ramp rewards

Hat Reward example
Hat Reward example
Decal Reward Example
Decal Reward Example

The Team

The Chain ‘Em Up team has been assembled, the plan developed and this project WILL be delivered in time for the next snow season! We have already funded the initial prototypes, the design costs, the tool development and the patent is pending. 

The Chain 'Em Up Management team is comprised of founders and key selected personnel with expertise in their respective area including:  

  • Norm Muth - Inventor and the face of Chain ‘Em Up. Norm brings the vision, the trucking industry experience and credibility to the team.
  • Bill Markel - from classic cars to real-estate, to a new product, Bill has a talent to identify potential. He enjoys combining his business savvy, his years of experience and his passion to provide guidance and resources to grow successful businesses. He is the lead investor and trusted advisor for Chain ‘Em Up.
  • Mike Murray - An industry business model innovator and thought-leader with 20+ years experience in consulting and management in sales, rental and investment. A leader with 5 different successful business start-ups under his belt. 
  • Lisa Murray - A senior business professional with 15+ years product marketing experience developing business strategy and positioning, leading new product development and managing product lifecycle and PNLs. Experienced with Kickstarter with one successful campaign under her belt, Savory Harvest.
  • Michael Marconi - A sales industry leader with 20+ years of experience directing sales management, business development and logistics. He has a solid track record of developing companies with solid growth and outstanding financial success.
  • Ken Federman - With a background in both law and finance, and well-respected business law firm, Mr. Federman has held executive positions including CFO, Exec VP of Administration and General Counsel.
  • Guy Cerasoli - A business attorney, real estate investor and entrepreneur, well-versed in patent law and business startup issues. Guy is also a seasoned successful crowdfunding advisor. 
  • Raul Ochoa - A versatile leader with a talent for bringing together the right people for the right partnerships. Experienced in sales, operations, trucking and real estate.

Risks and challenges

The risks concern manufacturing a product that is lightweight enough to be manageable, but that will hold the weight of a fully loaded commercial truck. We have invested in 2 different Finite Element Analysis (FEA) studies from 2 independent companies and both have certified that our design will hold the weight necessary.

The timing of delivery is a risk. Our original goal was to launch this project in November. We felt that the timing and manufacturing process was too undefined at that point and delaying this launch has helped us reduce the risk of promising an unrealistic product delivery timeframe.

We will complete and deliver this project. The company has already invested more the $100,000 for design, testing and tool development.

Our pricing may be too low, and actual retail product pricing may be much higher, but we are committed to honoring the prices based on our estimates for the Kickstarter supporters.

Not delivering on this project would cause incredible damage to our startup company and the brand and we would not proceed with the project if we weren't confident on delivery. Additionally, we have an experienced successful Kickstarter team member helping guide the plan and fulfillfment.

We understand that the logistics surrounding the fulfillment of orders is not something to be taken lightly. We have outlined a process from the point of product delivery to getting the last product in the mail and it involves communication at every step.

The true risks of the future viability of the Chain ‘Em Up as a company surround the patent. We are far down this path, have our patent pending and a good legal team that is encouraged. The outcome of this will have no bearing on the ability to deliver this product to project supporters.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Pledge $5 or more

    America was built on courage, on imagination and an unbeatable determination to do the job at hand." -Harry S. Truman

    Thank you supporting the American dream of truck driver Norm Muth. Receive a personal email thank you from Norm.

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    2 backers
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  2. Select this reward

    Pledge $10 or more About $10

    "A Trucker Brought It" decal

    Contribute at this level and help us show future retail partners that you believe in our idea and want to see Chain 'Em Up available to make your job easier.

    We will send you our "tribute to truckers" Decal.

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    Ships to Only United States
    1 backer
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  3. Select this reward

    Pledge $35 or more About $35

    "A Trucker Brought It" hat & decal

    Support this American Trucker's vision and get a "If you bought it, a trucker brought it" hat and decal with a personal email thank you from Norm.

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    1 backer
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  4. Select this reward

    Pledge $50 or more About $50

    Deposit Now for Savings Next Winter

    Make a $50 deposit now to secure Kickstarter pricing. Pay the balance and receive your tool in September, just in time for the next Chaining season.

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    0 backers
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  5. Select this reward

    Pledge $199 or more About $199

    One ramp, give it a try!

    Try out just one ramp. Instead of having a ramp for both sides of the truck at the same time, you will have to do one side at a time. It isn’t a complete set, but it will still make chaining up twice as easy. We will also include the "If you bought it, a trucker brought it" decal.

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    5 backers
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  6. Select this reward

    Pledge $299 or more About $299

    Get a complete set of Chain 'Em Up!

    Be the 1st to receive your very own complete set of the Chain ‘Em Up tool. 2 complete ramps will make your chaining up easy, fast and safe. And of course we will include our "If you bought it, a trucker brought it" decal and hat.

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    Ships to Only United States
    2 backers
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  7. Select this reward

    Pledge $525 or more About $525

    Double your order

    Receive 2 sets of Chain 'Em Up. Double your order, increase your savings. 2 "If you bought it, a trucker brought it" decals and hats.

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    1 backer
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  8. Select this reward

    Pledge $999 or more About $999

    Fleet managers special

    Get started on outfitting your fleet with 4 Chain ‘Em Up tools at half the expected retail cost. Hats and decals to go with each set and customized stickers with your company logo for each ramp.

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    0 backers
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  9. Select this reward

    Pledge $5,000 or more About $5,000

    Show Your Drivers the Love!

    Outfitting your fleet with 22 Chain ‘Em Up tools at less than half the expected retail price. and a chaining up safety video customized with your company logo. Inventor Norm Muth will deliver a heartfelt thank you (via video or in person if possible) for helping get his company off the ground. Hats and decals to go with each set and customized stickers with your company logo for each ramp. We will celebrate you as a true supporter of trucker safety and the American dream on our social networks.

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    1 backer
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  10. Select this reward

    Pledge $10,000 About $10,000

    Hero Status!

    Outfitting your fleet with 45 Chain ‘Em Up tools at less than half the expected retail price and a chaining up safety video customized with your company logo. Inventor Norm Muth will deliver a heartfelt thank you (via video or in person if possible) for helping get his company off the ground. Hats and decals to go with each set and customized stickers with your company logo for each ramp. We will celebrate you as a true supporter of trucker safety and the American dream on our social networks and pay for lunch for your staff one day to introduce the product.

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    0 backers
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Funding period

- (30 days)