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£6,040 pledged of £13,437 goal
backers
By Ros Clitheroe
£6,040 pledged of £13,437 goal
backers

About this project

Who are you?

Hi, I'm Ros Clitheroe, founder of CARNEY women's reflective cycling apparel. I'm an ex semi-pro cyclist and my mission is to make cycling SAFER and encourage more women to ride a bike through visible and stylish cycling apparel.

What are you planning to make?

We have developed and tested final prototype of our launch product - CARNEY Arm Warmers, and are ready to go to production. On reaching our funding goal of £13,437 (~$17,841), your pledges will go directly towards taking the very first product from prototype to production.

What's different about CARNEY apparel?

CARNEY apparel is unique in that it is VISIBLE – the arm warmers have reflective beads embedded into the material which shine like a beacon in the daytime and at night.

CARNEY apparel doesn’t require batteries and won’t rub off in the wash. The Arm Warmers are STYLISH to keep you looking great on AND off the bike - no high-viz in sight.

CARNEY apparel uses only the highest quality performance fabric from Italy and has been extensively tested on the bike to keep you visible, stylish and comfortable.

Where did this project come from?

Cycling is my passion - I ride regularly with my local club and used to race semi-professionally in a women's team.

Unfortunately I have been hit by a car (twice!) whilst out on my bike. I wanted to make cycling safer and encourage more women to ride a bike through developing kit that ensures you're visible, whilst still looking great at the same time.

We have partnered with a reputable design agency in the UK (ex-Rapha and Vulpine) to ensure cutting edge design, quality and credibility.

Virgin StartUp have supported funding for the prototype. You can read more on our story here: http://www.virginstartup.org/start-week-0/carney-cycling

What’s your plan, and what’s your schedule?

August 2016 – Kickstarter campaign

September 2016 – Initiate first production run.

December 2016 – Dispatch Kickstarter orders to customers.

What’s your budget?

The funds necessary to make the project happen is £13,437.

£12,216 = production cost + supplier cost + VAT

£1,222 = Kickstarter fees

Why do you care?

Cycling is my passion and I want to make the roads safer for other  cyclists. Increasing the number of cyclists on the road is cited as the number 1 way of making the road safer through greater investment in cycling infrastructure.

I have put everything into this project and am fully committed to making it happen.

Risks and challenges

We have carefully undertaken robust supplier selection and due diligence to ensure potential risks are mitigated upfront. The main identified risk is:

Ship date delayed - extra time has already been built in for the manufacturing process and we have chosen only to work with highly experienced and reputable suppliers who have proven ability to meet deadlines and Quality for high profile organisations.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge £5 or more About $7

    GREAT KARMA

    Help make the road a happier place to cycle. Like all other pledge options, you'll receive project updates and YOUR NAME will be proudly displayed on our website!

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    5 backers
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    Pledge £25 or more About $33

    "SUPER EARLY BIRD" ARM WARMERS

    Breakaway group! Limited number available. Free shipping WORLDWIDE. RRP £35.

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
    £
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  3. Select this reward

    Pledge £30 or more About $39

    "EARLY BIRD" ARM WARMERS

    Chasing Group! Own your own pair of ARM WARMERS. Limited number available. Free shipping WORLDWIDE. RRP £35

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    Ships to Anywhere in the world
    Limited 57 backers
    £
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  4. Select this reward

    Pledge £35 or more About $46

    ARM WARMERS

    Group Maillot Jeune! Own your pair of ARM WARMERS. Always be VISIBLE and have confidence on your ride. Free shipping WORLDWIDE.

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    Ships to Anywhere in the world
    16 backers
    £
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  5. Select this reward

    Pledge £100 or more About $131

    SUPERFAN

    Own your own pair of ARM WARMERS AND Backer will have the opportunity to provide a testimonial after using the product that will be included on the website, used in interviews done by the founder, a blog post that the company writes, etc.

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    Limited 4 backers
    £
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  6. Select this reward

    Pledge £3,250 or more About $4,260

    STRIKE A CARNEY POSE

    STRIKE A CARNEY POSE - Become a featured face of CARNEY - A photo shoot day to glow for. We'll make you look epic, and feature you on CARNEY promotional material, putting your shots in front of 1m+ people.

    You'll keep all of the professional photos from the shoot in a limited edition photo book along with all items of kit that you've modelled.

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    Limited 0 backers
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  7. Select this reward

    Pledge £4,720 or more About $6,186

    CARNEY VISION

    CARNEY VISION - A seat at our design table the next time we're working on new designs for release. You can choose the product that you want to help with, influencing both the technical development and styling of the product.

    Your name will be included on the product label 'designed by you' for the lifetime of the product. Be the very first person to own the product that you help to design – you will be sent an early edition directly from the factory, from the very first production run. You will also receive an exclusive framed sketch of the design that you helped create, named after you, signed by the designer.

    This is a truly great opportunity to turn an idea you may have into reality.

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Funding period

- (30 days)