Our experience on Kickstarter so far
First, a quick recap of our experiences since our last successfully funded project for the Burger Master. We designed The Burger Master to be the ultimate burger press. It not only shapes 8 quarter pound patties at once, but it is also a container that will conveniently store the patties in the freezer. The main benefit of this container is that once it is filled with meat, your burger patties are immediately ready for grilling,chilling, stuffing, or freezing. There is nothing else like it available on the market.
After we received our funding (thanks again to all our backers!) we worked quickly to get our rewards out only a month after our campaign ended - this was not easy to do but we wanted to make sure our backers did not have to wait a long time to start making burgers with their Burger Masters.
We also received some media attention this January when we were asked to appear on Good Morning America with a Superbowl themed commercial for The Burger Master, check it out:
Since then, The Burger Master and our first product, The Smart Cookie, have garnered amazing feedback online. Our customers consistently give our products 4 or 5 Star ratings. We also use the containers at home all the time. We always have a homemade meal just minutes away neatly stacked in our freezer:
Introducing the Burger Master Sliders
We have had so much positive feedback from our customers, and we hear every day how our Shape+Store containers are making it easy for busy people to have healthy meals prepared quickly at home. So we decided to expand our product line.
This new container will shape and store 10 two ounce burger patties in a flash, no more fussing with the patties by hand. Because the patties are all the same size and thickness, they will cook in the same amount of time.
The container also makes it easy to transport the patties to the grill, or to another location such as a family barbecue or a cottage. Once filled with frozen food, the container can also be used as a freezer pack which will save space in your cooler - how convenient is that?
The Burger Master Sliders will also have all of the same great benefits as our other freezer containers:
- uses minimal space in the freezer because the container design is sleek and stacks easily.
- we use a high quality, made in USA material that is FDA approved for food contact and also BPA & Phthalate free.
- the material also remains flexible even when filled with frozen food, so the portions always pop out easily.
- the innovative design has a double seal system that helps to protect food from freezer burn.
- goes in the dishwasher for easy clean up.
- can be used for a variety of foods - sauces, sweets, purees - the possibilities are endless!
- everything is manufactured in Canada so you can trust that our products are food safe and follow strict quality control standards.
We've made some updates to the container design to improve the user experience:
- we improved the design of the lid to help seal around the lip of the bottom tray.
- we added a texture to the pull tab in order to make it easier to remove the lid from the bottom tray once it is frozen.
- the Burger Master makes eight quarter pounders (4oz patties), the Sliders container makes 2oz patties that are smaller in width and are thinner.
Here's a frozen burger patty comparison between Burger Master and Burger Master Sliders:
We have been using the production prototype over the past few days to make sure that it is functional and easy to use. Here are a few of the yummy foods we have made:
Why we're back on Kickstarter
Because we are a small company and want to retain control of our design and business, we look to Kickstarter backers to help us fund a portion of the costs involved in bringing a new product to market. And almost as important as the money is the emotional support and enthusiasm we get from our backers, so we are excited to hear your thoughts and comments!
To show our gratitude we are also running a custom coloured batch for our backers. The regular Slider container will be orange (as pictured), but because we want our backers to receive a custom product to show that they helped bring the Burger Master Sliders to the market we will be offering a purple coloured tray option.
Risks and challenges
We have learned a few things from our last campaign that we plan to implement this time around in order to make the experience better for both ourselves and our backers.
We are much more familiar with the challenges involved in shipping packages globally - originally we mistook the "Delivery Date" as a shipment date, so even though we shipped out all of the orders a month after our campaign ended, our backers outside of the US had to wait 6-8 weeks for delivery. This time we clearly state in the reward section that delivery outside of the US & Canada will take 6-8 weeks (Estimated delivery July 2015).
We also have developed strong relationships with our suppliers and are able to get our materials delivered and manufactured within a short time-frame (this is one of the main benefits of manufacturing our products locally!). This is also the way we keep our costs down, we do not have to sit on a large amount of inventory because we can do small production runs.
Now that we have worked the kinks out of our processes we are confident that all our backers will be using their new containers to grill perfectly shaped burgers for all their families and friends this summer!
- (30 days)