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$1,075 pledged of $2,500 goal
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$1,075 pledged of $2,500 goal
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About

When arthritis and too much marathoning forced Kær designer Marianne Møllmann to give up running, she discovered yoga. She also discovered that yoga-wear, typically, offers few options unless you are into paisley or solid black. 

Fortunately, Kær is all about innovation in textile design. So Marianne set out to design yoga-wear that truly embodies the feeling she gets from her practice: joyous celebration of nature and community. 

This is the result! The products are already road-tested both on the runway and in the studio. The leggings in particular are the ultimate twofer, transitioning effortlessly from morning practice to the office to a night out. Plus, they are super duper comfortable and easy to care for. 

Kær is producing 3 basic pieces of yoga-wear in 7 prints. It's up to you to mix and match. When the campaign is over, we'll get your size, style, and print preferences and send you the yoga-wear you always wanted.

[P.S. The bombers in the video are for sale on our website. We are collaborating with Rise Sports Eyewear for the shades. For sale very very soon].

[P.P.S. Kær's resident teen-child says we can't call these "seriously rad threads" unless it's clear we are being ironic and/or wanted to sound old. We hope it's clear because them some seriously rad threads.]

Styles:

Joyful heart crop-top in anemone on teal print
Joyful heart crop-top in anemone on teal print

 - Joyful heart crop top. Made from 88% polyester and 12% spandex. Manufactured, printed, and sewn in Canada. Designed and handfinished in Brooklyn, NY. Moisture-wicking. Available in sizes XS-XL.

Fast-track karma yoga-pants. Maryam (left) is wearing capris in sketched anemone on blue. Korinne (right) is wearing full-length quince-flower on blue.
Fast-track karma yoga-pants. Maryam (left) is wearing capris in sketched anemone on blue. Korinne (right) is wearing full-length quince-flower on blue.

 - Fast-track karma pants, featuring a broad waist band and available in capris or full-length. Made from 88% polyester and 12% spandex. Manufactured, printed, and sewn in Canada. Designed and handfinished in Brooklyn, NY. Moisture-wicking. Available in sizes XS-XL.

Sara is wearing our Om headband, in quince flower on yellow.
Sara is wearing our Om headband, in quince flower on yellow.

 - Om headband, featuring precision cut edges Made from UV resistant fabric in 85% ecopoly and 15% spandex. One size truly fits all. 

All sizes and styles will be available in 6 regular styles, plus one bonus style, just for the New Yorker in you. 

Regular styles, clockwise from upper left corner:

  • Anemone/geranium on teal
  • Sketched anemone on blue
  • Quince flower on blue
  • Quince flower on yellow
  • Quince flower on mustard
  • Sunny clusters on blue

And the bonus style for those who can't live without wearing black (you know who you are):

Sketched anemone on black, as worn by Bibi at Fashion Week Brooklyn in April 2017.
Sketched anemone on black, as worn by Bibi at Fashion Week Brooklyn in April 2017.

Some background on Kær

Kær marries core Danish design principles with Brooklyn-based urbanity and awesomeness, through small-batch-produced colorful clothes and home products: dresses, jackets, raincoats, bags, greeting cards, and more. One customer commented that our raincoats provide for a "three compliment minimum subway ride," every time. We think they are pretty fabulous, too.

Kær: Creative Team

Kær is run by creative duo Marianne Møllmann and Booker T. Sessoms, with inspiration and more-than-occasional photographic input from Marianne's mother, Anne Møllmann.

Design Process

Together, Marianne & Booker choose between their thousands of urban nature shots to create beautiful colorful prints that transcend the many divisions we live in big cities. Marianne designs simple, functional clothing, inspired by these prints, and designed in their home-based workshop overlooking Prospect Park in Brooklyn, NY. 

Risks and challenges

There are very few risks associated with this project, other than it not getting adequate funding!

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    Goodwill

    You just want to support, and we <3 you for it. Truly! Madly! Deeply!

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    Om headband

    Our amazing Om headband at cost. We'll throw in shipping for free to anywhere in the US.

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    Early-bird joyful heart yoga top

    One amazing yoga crop top in the print of your choice, at cost. We'll throw in shipping for free to anywhere in the US!

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    Joyful heart yoga top

    One amazing yoga crop top in the print of your choice, at wholesale pricing. We'll throw in shipping for free to anywhere in the US!

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    Super early-bird fast-track karma-pants

    One pair of amazing yoga-leggings, capris or full length in the print of your choice, at below production-cost. We'll throw in shipping for free to anywhere in the US!

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    Super-happy fast-track karma-pants

    One pair of amazing yoga-leggings, capris or full length in the print of your choice, at whole-sale pricing. We'll throw in shipping for free to anywhere in the US!

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    Joyful heart fast-track karma duo

    The winning combo. One amazing yoga crop-top and one pair of super-happy yoga pants, capris or full-length, in the prints of your choice at below wholesale pricing. We'll throw in free shipping to anywhere in the US, AND a sweat-wicking headband.

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    Double trouble yoga-pants

    Two pairs of amazing yoga-leggings, capris or full-length in the prints of your choice, at below whole-sale pricing. We'll throw in shipping for free to anywhere in the US, AND a sweat-wicking headband.

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Funding period

- (30 days)