Joyful yoga-wear for awesome people!
Our bright yoga-wear features original nature photography designed to override your inner cynic and go straight for joy. And it works!
When arthritis and too much marathoning forced Kær designer Marianne Møllmann to give up running, she discovered yoga. She also discovered that yoga-wear, typically, offers few options unless you are into paisley or solid black.
Fortunately, Kær is all about innovation in textile design. So Marianne set out to design yoga-wear that truly embodies the feeling she gets from her practice: joyous celebration of nature and community.
This is the result! The products are already road-tested both on the runway and in the studio. The leggings in particular are the ultimate twofer, transitioning effortlessly from morning practice to the office to a night out. Plus, they are super duper comfortable and easy to care for.
Kær is producing 3 basic pieces of yoga-wear in 7 prints. It's up to you to mix and match. When the campaign is over, we'll get your size, style, and print preferences and send you the yoga-wear you always wanted.
[P.P.S. Kær's resident teen-child says we can't call these "seriously rad threads" unless it's clear we are being ironic and/or wanted to sound old. We hope it's clear because them some seriously rad threads.]
- Joyful heart crop top. Made from 88% polyester and 12% spandex. Manufactured, printed, and sewn in Canada. Designed and handfinished in Brooklyn, NY. Moisture-wicking. Available in sizes XS-XL.
- Fast-track karma pants, featuring a broad waist band and available in capris or full-length. Made from 88% polyester and 12% spandex. Manufactured, printed, and sewn in Canada. Designed and handfinished in Brooklyn, NY. Moisture-wicking. Available in sizes XS-XL.
- Om headband, featuring precision cut edges Made from UV resistant fabric in 85% ecopoly and 15% spandex. One size truly fits all.
All sizes and styles will be available in 6 regular styles, plus one bonus style, just for the New Yorker in you.
Regular styles, clockwise from upper left corner:
- Anemone/geranium on teal
- Sketched anemone on blue
- Quince flower on blue
- Quince flower on yellow
- Quince flower on mustard
- Sunny clusters on blue
And the bonus style for those who can't live without wearing black (you know who you are):
Some background on Kær
Kær marries core Danish design principles with Brooklyn-based urbanity and awesomeness, through small-batch-produced colorful clothes and home products: dresses, jackets, raincoats, bags, greeting cards, and more. One customer commented that our raincoats provide for a "three compliment minimum subway ride," every time. We think they are pretty fabulous, too.
Kær: Creative Team
Kær is run by creative duo Marianne Møllmann and Booker T. Sessoms, with inspiration and more-than-occasional photographic input from Marianne's mother, Anne Møllmann.
Together, Marianne & Booker choose between their thousands of urban nature shots to create beautiful colorful prints that transcend the many divisions we live in big cities. Marianne designs simple, functional clothing, inspired by these prints, and designed in their home-based workshop overlooking Prospect Park in Brooklyn, NY.
Risks and challenges
There are very few risks associated with this project, other than it not getting adequate funding!Learn about accountability on Kickstarter
- (30 days)