The Softflex (by Alphatech Apparel)
Hello, my name is Kevin Aboff and I am the founder of AlphaTech Apparel. Growing up on the mountain, my brother and I always hoped for warm weather so that we could leave our bulky, restrictive jackets at home, and ride in the comfort of a hoodie. The joy and freedom I felt when riding in a loose fitting, non restrictive hoodie motivated me to start Alphatech. We aim to provide the freedom of skiing or snowboarding with minimal restriction and maximum comfort.
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