A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:
Proof of Concept
Explorations that test ideas and functionality.
Demonstrates the functionality of the final product, but looks different.
Looks like the final product, but is not functional.
Appearance and function match the final product, but is made with different manufacturing methods.
Appearance, function, and manufacturing methods match the final product.
Finally, an easy way to put up a Christmas tree
A Christmas tree stand has two jobs: keep your tree upright and hold water for the tree to stay fresh.
Why do other Christmas tree stands make it so infuriatingly difficult get those two jobs done?
I embarked on this quest to solve the problem of terrible Christmas tree stands in 2012 after an awful experience that turned out to be the last straw. I had a few simple requirements from the Christmas tree stand I would accept: One-step tree install, a water basin that is easy to check and refill, and fast removal. And, of course, do all this while being safe and without costing a stupid amount of money.
Meet the Eazy Treezy
During my research, I asked as many people as I could about their least favorite part about Christmas. So many told me it was putting up their Christmas tree. They hated it. Many said they stopped buying real trees just to avoid that hassle.
I searched everywhere for a solution and all I could find were different variations of the same concept that didn’t work or something that was pretty good, but very expensive.
There had to be a better way. So I decided to develop my own; one that was affordable and did everything I needed it to…easily.
It’s all in the jaws
Ditch the screws, we all know they’re awful. They take forever to adjust, you have to lay on the ground, someone else has to hold the tree, and in the end it’s never quite right.
The Eazy Treezy is designed so that the weight of the tree opens the jaws effortlessly, but once in, the tension bands and angle of the sliding jaws squeeze the tree on five sides holding it straight up. And because of the large contact patch on each jaw surface, it does this without digging into and weakening the tree.
Then there’s the water
If you want a green, fresh smelling tree for the entire Christmas season, your tree needs water…lots of it. If it’s so important, then why is it so hard to add water to tree stands? And equally as tough to even know when your water level is low?
Our spout is the answer. The water basin juts out to nearly the edge of the base, down low where it’s easy to see the water level and easy to reach and refill. No guessing, no crawling, no spills, and no more dry, smelly trees.
The Eazy Treezy accommodates trees from 4 feet tall to 10+ feet (with trunk diameters from 2.5 inches to 5.25 inches) and it does this automatically. The jaws self-center the trunk and self-adjust to any diameter. Even crooked trunks or branch stumps aren’t a problem because each jaw slides independently.
Drop in, Lift out
Removal is just as easy as set-up. Just push down on a few of the jaws (it only takes a few pounds of pressure) and lift the tree off the spikes and out. Less hassle, less mess.
Easy Drop-in Set-up: Lift. Drop. Done. One person, a few seconds, easy as that.
Easy Check-and-Fill water basin: Simple to see the water level with plenty of room to add more water without spills.
Easy Push-and-Lift Tree Removal: Push down a few jaws and lift out the tree. Bye-bye.
Easy Assembly: Drop each jaw into a slot, loop the tension bands around the hooks, and you’re set to go.
Safe and Stable Base: The large 22 inch diameter base makes for solid foundation to resist falling over and the base includes mounting holes to easily screw it onto a sheet of plywood for extra security.
Wide range of sizes: Trees from 4 feet to 10 feet tall or more (trunk diameters from 2.5" to 5.25") will safely fit and stay upright
USA Made: From the injection mold tooling to the final product, everything about the Eazy Treezy was designed and manufactured in America.
Safety and Stability
The Eazy Treezy is designed with a wide 22 inch diameter base with three galvanized steel spikes molded into the bottom. The wide base even features additional screw holes for attachment to a piece of plywood for an even wider foundation. The steel spikes provide three points of contact, not just one, at the bottom of the tree to anchor it to the base and the galvanized coating will keep them from rusting for years on end.
The Approach – Engineered to be easy
I'm Ryan. I’m a mechanical engineer, inventor, and MBA. I’ve designed and developed theme park attractions for some of the happiest places in the world, so I obsess about design quality and attention to detail in the final product. I've launched several products for employers in the past and I'm well prepared to bring this product to market. I’ve built and tested a dozen prototypes of this product, over years of development to create a tree stand that doesn’t just work and is safe, but is the best Christmas tree stand EVER!.
Prototype vs. Production Model
As you can see, the production version of the Eazy Treezy looks a little different from the functional prototype. Let me tell you what changed and why. The prototype was designed to be a functional 3D print, so some of the wall thicknesses had to be beefed up to make it strong enough. The prototype base also had to be made out of six parts (five radial segments and a water basin) in order to be printed. The production model is a single piece, injection molded base and integral water basin. It's stronger and requires less assembly. The function and the design of the proven jaw features and tension bands and how they slide in the base, remains the same. What you’ll get is a stronger, simpler, and even easier Eazy Treezy.
Made in the USA
The Eazy Treezy isn’t manufactured on the other side of the world. It’s made, with pride, here in the United States of America. In fact, our experienced manufacturer is only a few miles from our office in Southern California. This means better oversight and quality control and ultimately a product you can trust and be proud of.
The Right Stuff
The Eazy Treezy was not just designed, but engineered to be as strong and tough as it would need to be, but as low priced as possible. I selected the materials and designed and analyzed the structure with the purpose to be the best combination of low cost, strength, durability, and stability.
Tough, heavy wall, injection molded polypropylene base and jaws
Durable rubber tension bands
Galvanized steel spikes
Timing and Process
I’m working with experienced professionals to ensure that we all get high quality product before the Christmas season 2017. I know my production and shipping costs, manufacturers, suppliers, and carriers.
July - Kickstarter launch
August - Kickstarter complete – tooling kicks-off
September - Production begins
October - Production completed, Quality Check and Packaging
November - All Kickstarter rewards shipped!
Share the love
Invite your friends to make their Christmas merrier. Because easy = happy. Facebook, Twitter, Pinterest.
Risks and challenges
Our manufacturing partners are ready to go. Our design has been tested for function and validated for manufacturing. Although the final product is outwardly different than the prototype in the video, the functional details on the inside have remained the same, so there’s no more time in development needed. I expect to hit all of our delivery deadlines as planned.