What is Man Skirt Brewing?
We are a small, start-up brewery located in Hackettstown, NJ. Our focus is on great, down-to-earth beers using as much local product as possible. We want to become a destination, to bring people to Hackettstown to experience all the great ethnic foods available here, and to help support local farmers and food producers.
Nice kilt! You're Scottish, right?
So what are we funding here?
Since one of our main goals is to make the brewery a destination, we will need a tasting room. We have already purchased our building--an old bank, complete with vault!
The next step is to build the tasting room. Below you can see the proposed layout of the brewery, and an "artist's" rendition of the bar. The riveted aluminum panels were chosen to pull in the Deco feel of the vault, and the penny bar top looks beautiful and ties in with the feel of the bank.
Your contribution will go directly towards making our tasting room awesome. Our goal is $15,000, and we expect to see about $10,000 of that after fees and rewards Here's a basic breakdown:
- Custom bar: $5,000
- 4-keg commercial kegerator (for storing and dispensing beer): $3,000
- Tables and chairs: $1,500
- Glassware: $300
WE ARE FUNDED!
Thanks to the amazing generosity of our backers, we are past our funding goal! That doesn't mean we should stop. Every dollar we receive will go towards making an awesome tasting room experience for you. Things like:
- Convert the vault into a private tasting room. Special tables and chairs for 4-6 people.
- Aging/storage room in the back of the vault for special bottles of beer in our upcoming Beer Futures program.
- More interesting tables and chairs to give the taproom more of the Art Deco feel we'd like to go along with the bank's original 1950s aesthetic.
What do I get?
Wait, you mean the good feeling of contributing to an awesome project isn't enough? No, I guess you're right. Okay, here are the rewards. Note that all contributors will be entered into the "Man Skirt Superstars" book, which you'll be able to sign when you come visit the brewery. You can see a few of the rewards in this little video:
Pledge $5 or more
Every bit helps: Our eternal gratitude and your name listed in the “Man Skirt Superstars” book in the tasting room. Plus all the high-5s and/or hugs you can handle when you come visit.
Pledge $15 or more
A place for your beverage: Two cool MSB pint glasses, plus some stickers and coasters for your home bar.
Pledge $25 or more
Wear your Support: One of our snazzy t-shirts. Be the first on your block to show how much you love local beer and not wearing pants! Includes coasters and stickers.
Pledge $40 or more
Twinsies: Two of our super cool MSB t-shirts. Includes coasters and stickers.
Pledge $50 or more
Full swag kit: Two MSB pint glasses, two t-shirts, coasters and stickers.
Pledge $100 or more
The Traveler: A DrinkTanks® 64 oz Growler with a custom Kickstarter-exclusive logo. It is cast from high quality 18/8 stainless steel, and has double wall vacuum insulation. The BPA free poly cap is secured by a sturdy double bail locking system that is leakproof and keeps contents cold, fresh and carbonated for 24+ hours.
Pledge $125 or more
Adopt-a-Seat: Your name and/or message will be put on a plaque on one of the seats at the brewery. Includes everything in the Full Swag Kit above.
Pledge $150 or more
A Penny Saved: Your very own safety deposit box in the old bank vault at the brewery. What will you keep in it? We don’t know--you’ll have the only key! Includes everything in the Full Swag Kit above.
Pledge $200 or more
Adopt-the-Bar: Your name and/or message will be put on a plaque and displayed proudly on the bar for all to see for all eternity. Includes everything in the Full Swag Kit above.
Pledge $200 or more
Adopt-a-Table: Your name and/or message will be put on a plaque on a table at the brewery. Includes everything in the Full Swag Kit above.
Pledge $350 or more
The Man Skirt: Get your very own Utilikilt with a custom MSB logo. Be the coolest kid on your block, fighting against trouser tyranny and showing off your love of great beer. Sorry, Bender not included.
Pledge $400 or more
Brew Your Own with MSB and HomebrewU: We've teamed up with Homebrew University so you can brew 5 gallons of one of our award-winning recipes, assisted by the brewmaster himself. You'll get to bottle it, label it, and take it home to share with friends and family, or hoard for yourself.
Pledge $500 or more
Name that Fermenter: You get to name one of our fermenters. A brass plaque will be engraved with the name you choose, as well as your name thanking you for being a supporter. You can come into the brewery and see the chalkboard: "Now in Chuckles the Fermenter, our Bonnie Blonde Ale" and giggle to yourself. Includes the Full Swag Kit above.
Pledge $1,000 or more
Be the brewmaster! Work with our brewmaster and owner to devise a seasonal recipe, then be there for the brewing, and invited to be the first to taste it when it’s ready. Includes the Full Swag Kit above.
Risks and challenges
As we already have secured funding and a location, risk for starting the business is low. We already have our federal brewing notice complete, and the state brewing license is almost done. We have spent the last two years researching, we feel we have a solid business and marketing plan, and we are ready to execute.
We worry about the same things any new business does: overrunning the budget, not keeping up with demand (a good problem!), demand waning after the initial novelty of a new brewery wears off.
But we have plans in place to mitigate those problems if they should arise. We have backup just-in-case funding options, we have solid marketing plans into the future, and we are building relationships with other local businesses so we will all support each other in the town.Learn about accountability on Kickstarter
- (30 days)