Johnathan Lewis & Jamie Lloyd

Brighton and Hove City, UK

We've known each other for years through our mutual friend Dan. At his wedding we chatted about setting up a ground breaking ethical business together.

After a few visits to our local pub we realised that we both had a love of cycling and that there wasn't anyone doing what we considered to be truly eco and ethical cyclewear.

Jamie - I've worked in ethical production for 9 years, and I developed the world's first Fairtrade sneakers & sportsballs. I ride mountain...

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