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Grandson of longtime partner spearheading restoration of 1929 movie palace - to feature current/classic films/live concerts.

The Granada Theatre opened as a live performance and recognized “movie palace” in November of 1929...near the end of the vaudeville era...and the dawn of “talking” motion pictures. Hailed by many as the finest theater of its kind outside a major metropolitan city, for 48 years the theater played the top Hollywood films, hosted live performances including theatrical plays, magic acts, local contests and countless community events on its original stage. It amazed generations of “star-gazing” patrons, young and old.  With its atmospheric design - featuring a domed ceiling, "twinkling" stars and moving clouds - which combined to give theater-goers a mesmerizing feeling of being outdoors. As one citizen observed, it was like being “in the garden of a Spanish nobleman’s castle.” With ornate walls that resembled stone...featuring actual flowing fountains, velvet-draped arches and ivy-laden grottoes back-lit to illuminate hand-painted murals which gave the illusion of depth and perspective - the Granada interior delivered a magical, almost mythical, experience. The theater provided the ideal vehicle for escape during the Depression years; an idyllic place for families to celebrate the best of Hollywood’s golden age into the post-war 1950s...with live appearances by TV and movie icons Hopalong Cassidy and Lash LaRue among the marquee attractions who made “in person” visits during this period. The Granada screen was modified - enlarged for CinemaScope - and the theater evolved through the 1960s and into the next decade, adapting its space to acomodate the latest Hollywood novelty, including the “sensurround” films of the 1970s such as “Earthquake”. My grandfather was a partner in the theater for much of the its greatest days...but after his retirement, the theater was sold in the fall of 1977 to an out-of-state corporation which drastically remodeled the theater into a sterile, virtually unrecognizable shadow of its former self. The once nearly 1,300-seat, single screen theater re-opened in late 1978 as a “twin”...devoid of its grand decor and Spanish castle elements. The classic features were removed, destroyed or covered over in that remodeling process. The theater operated in this fashion until it closed (ironically, on my birthday) on September 5th, 1997. Later stripped of its seating, screens and lying dormant for 15 years, the Granada was sold in the spring of 2012...but after the first buyer decided the distance from his home in south Texas was too far to accomodate his plan for restoration, I purchased the theater in early August after learning that it had been placed for sale on eBay. After this unusual turn of events, I know without a doubt that the time and conditions are right to embark on my lifelong dream of restoring the historic and iconic Granada to its original glory...to return this cultural treasure to its rightful place....and for it to be the centerpiece of a new period of revitalization in downtown Plainview, Texas. Recently my family and I made the journey to Kansas City, KS to study and photograph the Granada’s “big sister”, as I call it - the theater that the Plainview version was patterned after...using the same blueprints from the famed Boller Brothers’ architectural firm, in fact. Using these plans, pictures and historical information, I am 100% confident - and totally committed to - this major renovation project. My family is putting all available resources into this effort...the bulk of the financing available thanks to the successes of my previous business endeavors and an endorsement by my local bank - but that second phase of funding is largely dependent upon the success of this Kickstarter campaign - to prove that the project has the initial backing and support to get the restoration off the ground.  We need help from the local and area citizens and supporters from across the country (and the world!) who are interested in HISTORIC PRESERVATION and the RESTORATION of this vintage "movie palace."  Once restored, the theater will host a mix of current and classic films, live concerts, as well as cultural and community events....all in one magnificent, meticulously restored theater space. This is not only a FAMILY HERITAGE PROJECT but an effort to restore VITALITY and COMMUNITY PRIDE and INVOLVEMENT DOWNTOWN.  Our aim is to bring back the magical, timeless appeal of the Granada...to truly make it GRAND once again. We greatly appreciate your taking the time to view this project and for helping us live this dream.  Your support truly means the world to us and we hope the rewards program that we have established to acknowledge your contribution to this effort will appeal to you all. My sincere thanks! - Darryl Holland

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We fully realize the challenges that lie before us in this renovation and restoration process...and my prior experience in remodeling two commercial warehouses and office spaces (one 24,000 sq. ft.; the other 40,000 sq. ft.) along with the ground up creation of our 1950s style malt shop (Holly Hop Ice Cream Shoppe in Lubbock, TX) have given me the training and insight into how to complete this theater restoration. I feel that I am uniquely qualified to spearhead this project thanks to my family connection to the theater; love for all things nostalgic and historical; and qualified financial backing once we get this initial round of "seed money" raised through this Kickstarter campaign.

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$12,102
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  • Pledge $5 or more
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    6 backers

    “THANK YOU” - Receive website recognition for your contribution. Your name will be listed on the Donors page of our website, www.historicgranada.com

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    0 backers

    ONE-FOR-THE-MONEY - Receive website recognition and one (1) movie ticket good for admittance once the theater re-opens after restoration.

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  • Pledge $20 or more
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    6 backers

    TWO-FOR-THE-SHOW - Receive website recognition and two (2) movie tickets good for admittance once the theater re-opens.

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    1 backer

    THREE-TO-GET-READY - Receive website recognition and three (3) movie tickets, one (1) medium popcorn and three (3) small soft drinks.

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  • Pledge $40 or more
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    2 backers

    GO, CAT GO! - This category created especially for out-of-town donors who will not be able to use movie tickets but would like to contribute to our cause. Receive website recognition and one (1) “I Support the Granada Restoration” t-shirt.

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    2 backers

    FABULOUS 50s - Receive website recognition, four (4) movie tickets, two (2) medium popcorn and four (4) small soft drinks.

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  • Pledge $75 or more
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    3 backers

    FRIEND OF THE GRANADA - This category created primarily for donors who won't be able to come to the theater after the restoration and re-opening. Receive website recognition, one (1) “I Support the Granada Restoration” t-shirt and name added to our “Friends of the Granada” donor board to be placed in the theatre lobby.

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    7 backers

    CENTURY CLUB - Receive website recognition, six (6) movie tickets, four (medium popcorn) and six (6) small soft drinks, two (2) I Support the Granada Resoration” t-shirts and name added to the “Friends of the Granada” donor board.

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    6 backers Limited (244 left of 250)

    GRANADA GRAND GALA (Opening Night) - Receive two (2) tickets to Opening Night "red carpet" festivities - featuring musical guests, special introductions and feature film premiere. Receive website recognition and inclusion on “Friends of the Granada” donor board.

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  • Pledge $150 or more
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    2 backers

    SOLO SUPPORTER - Receive website recognition, ten (10) movie tickets, ten (10) small popcorn, ten (10) small soft drinks and name added to the “Friends of the Granada” donor board.

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  • Pledge $200 or more
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    2 backers Limited (798 left of 800)

    CHAIRPERSON - This category created especially for those interested in contributing to the purchase of new, comfortable, plush seating (featuring cup holders) and the name of the donor (or person of donor’s choice) affixed to the chair. Receive website recognition and name added to the “Friends of the Granada” donor board.

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    2 backers

    SMALL BUSINESS - This category created to promote local/area small businesses through advertising exposure on the theater screen prior to showings. Your custom-designed slide will be featured prior to screenings for a period of four (4) months. Receive website recognition and name added to the “Friends of the Granada” donor board.

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  • Pledge $250 or more
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    1 backer

    FAMILY OR GROUP - Receive website recognition in the name of your family or group, twenty (20) movie tickets, twenty (20) small popcorn, twenty (20) small soft drinks and name added to the “Friends of the Granada” donor board.

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  • Pledge $500 or more
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    1 backer Limited (49 left of 50)

    MOVIES, MUSIC & MORE - Receive website recognition, ten (10) movie tickets, ten (10) small popcorn, ten (10) small soft drinks, four (4) concert/special event tickets, two (2) Granada Grand Gala opening night tickets and name added to the “Friends of the Granada” donor board.

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  • Pledge $1,000 or more
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    2 backers Limited (48 left of 50)

    BRONZE REEL - Receive website recognition, fifteen (15) movie tickets, fifteen (15) small popcorn, fifteen (15) small soft drinks, six (6) concert/special event tickets, four (4) Granada Grand Gala opening night tickets - including private reception with heavy hors d'oeuvres, two (2) theater chairs named in donor’s honor, and name added to the “Friends of the Granada” donor board.

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    0 backers Limited (25 left of 25)

    SILVER REEL - Receive website recognition, twenty five (25) movie tickets, twenty five (25) small popcorn, twenty five (25) small soft drinks, eight (8) concert/special event tickets, eight (8) Granada Grand Gala opening night tickets - including private reception with heavy hors d'oeuvres, six (6) theater chairs named in donor’s honor, and name added to the “Friends of the Granada” donor board.

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    1 backer Limited (14 left of 15)

    GOLD REEL - Receive website recognition, private screening of the movie of your choice (dependent upon availability) for up to 200 family and friends - including small popcorn and small drink for each, ten (10) concert/special event tickets, twelve (12) Granada Grand Gala opening night tickets - including private reception with heavy hors d'oeuvres, twelve (12) theater chairs named in donor’s honor (or person of their choice) and name added to the “Friends of the Granada” donor board.

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Funding period

- (60 days)