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Artist Barb Choit occupies a booth the NADA Art Fair in Miami, presenting mass-produced goods that define our individual attitudes!
Artist Barb Choit occupies a booth the NADA Art Fair in Miami, presenting mass-produced goods that define our individual attitudes!
70 backers pledged $4,580 to help bring this project to life.

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$4,580

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Attitude is everything, they say. 

We think it is more important than that. Join acclaimed artist Barb Choit and Dumbo Arts Center in cultivating the ideal collection of in-your-face, personality-enhancing, attitude-defining products for a once in a lifetime event at the NADA Miami Art Fair.

DAC will be presenting Choit's superlative new project I Heart My Attitude Collection: The Store at the New Art Dealer's Alliance art fair in Miami Beach from December 1 - December 4, 2011. We were given this amazing opportunity to present at this year's fair. However, it happened outside of our planned budgeting, so we are turning to you, our fans, friends and well-wishers to make this project a reality. Please help us do it!

I Heart My Attitude Collection: The Store deals with mass-produced objects that have been specifically merchandised to reflect the “attitude” of their owners. We will be converting a standard art fair display booth into a boutique-like store in which we sell objects such as t-shirts, tote bags, mugs and key chains that are printed with such classic phrases as:

  • “Lithuanian with an Attitude"
  • “If you don’t like my Brooklyn attitude, quit talking to me,"
  • and "I don't have an attitude problem, you have a being an asshole problem."
Drawing from her past installation projects that have involved curating collections of mass produced objects, then presenting these collections as art works, Choit has obtained these "attitude" related products primarily from thrift stores, retail t-shirt outlets, and auction website www.ebay.com. The conversion of the art fair booth into a boutique will allow the artist's carefully cultivated Attitude Collection to be on display in its entirety. This sets the collection up for a reappraisal of the individual's objects own particular goals on an aesthetic basis. What? By showing these pop-culture items that brazenly declare how bad-ass the potential owner is, we determine if they do indeed seem bad-ass. Once so appraised, Choit and DAC offer you the chance to walk home with your own carefully selected attitude defining item, now a culturally important piece of fine art!

Plus, there's more! Choit will produce a limited edition of "I Heart My Attitude Problem" artworks to be available only at the fair. These items include a fill-in-the-blank occupation "_____ with an attitude " tote bag and an artist-personalized "I Don't Have an Attitude Problem, You Have a Perception Problem" print. These works position the artist, the venue and the audience squarely in the midst of the struggle to maintain authenticity and individuality in the ever-increasingly homogenized mass-culture marketplace.

By supporting our Kickstarter campaign, you will help us to realize this brash, dashing new work. Your contribution will enable us to continue to expand The Collection of attitude-defining goods, produce the very limited edition artworks, and realize our booth at NADA Miami in high style. Your support will also enable us to get to Miami and procure lodging. We simply can't do it without you. In return, you will be entitled to works only available to our Kickstarter supportors, incredibly great deals on the artworks being produced for the fair, and an indelible aura of the artist's attitude problem.

Since Dumbo Arts Center is a not-for-profit organization, your contribution is tax-deductible to the fullest extant allowable by tax laws. After we subtract the value of the goodies you choose to receive, of course.

Be part of it today. Exact change, please.  

About Barb Choit
Barb Choit received a Master of Fine Arts in photography from The California Institute of the Arts, Valencia, CA, and a Master of Arts in Modern Art and Curatorial Studies from Columbia University, New York, NY. Collecting and archiving, and the relationship of these acts to photography, informs her current work. In addition to making art works to be shown in museums and galleries she has been running a, sometimes physical, sometimes theoretical, institution, the Division Museum of Ceramics and Glassware, since 2007. Choit’s work has been exhibited internationally in such venues as Presentation House Gallery, Vancouver, Canada; The Swiss Institute New York, NY and Kunstraum München, Munich, Germany. Her work has been reviewed in the New York Times, Art in America, and www.artforum.com. Recent solo and two-person exhibitions include such venues as Rachel Uffner Gallery, New York, NY; Blanket Contemporary Art Inc., Vancouver, Canada; and Forever & Today, New York, NY. She hearts her cattitude.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Artist Barb Choit will share her attitude problem with you.

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    Pledge $2 or more About $2.00

    DAC Executive Director Karl Erickson will share his attitude problem with you.

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  3. Select this reward

    Pledge $10 or more About $10

    All of the above plus...

    A limited edition "I DON'T HAVE AN ATTITUDE PROBLEM YOU HAVE A PERCEPTION PROBLEM" button!

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    Pledge $25 or more About $25

    All of the above PLUS... A customized tote bag with a hole in it!

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    18 backers
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  5. Select this reward

    Pledge $50 or more About $50

    All of the above PLUS...

    A limited edition, 10 x 10 in. "(your occupation) WITH AN ATTITUDE" print on museum-quality rag paper. The artist herself will fill in the blank for you!

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    Limited 17 backers
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  6. Select this reward

    Pledge $100 or more About $100

    A limited edition 18 x18 in. "(your occupation) WITH AN ATTITUDE" print on canvas. The artist herself will fill in the blank for you! Plus, the button, the bag, Barb Choit and Karl Erickson's attitudes!

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  7. Select this reward

    Pledge $101 or more About $101

    By popular demand!!! A 12" x 12" limited edition "I DON'T HAVE AN ATTITUDE PROBLEM, YOU HAVE A PERCEPTION PROBLEM," op-art inspired print on museum-quality rag paper. Edition of 50 signed and dated by the artist, available only during the Kickstarter campaign. ... there are three different prints to choose from... take your pick!!! (Plus, the button, the bag and the attitudes!)

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  8. Select this reward

    Pledge $200 or more About $200

    O.M.G. The first five people to pledge $200 will get a suite of of ALL THREE 12" x 12" "I DON'T HAVE AN ATTITUDE PROBLEM, YOU HAVE A PERCEPTION PROBLEM" prints... After that they are $101 each!!! (Also, you get all that other stuff.)

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  9. Select this reward

    Pledge $250 or more About $250

    Whoa! All of the above (the attitudes, the button, the bag, the prints!) PLUS...

    an invitation to the opening reception to NADA Miami art fair on December 1st, 2011, and a private champagne toast with the artist at the DAC booth.

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    Pledge $500 or more About $500

    Oh my gosh! All of the above (the attitudes, the button, the bag, the prints, the reception, the champagne!) PLUS...

    A 24" x 24," limited edition "I DON'T HAVE AN ATTITUDE PROBLEM, YOU HAVE A PERCEPTION PROBLEM," op-art inspired print on museum-quality rag paper. Edition of 10, signed and dated by the artist, available only during the Kickstarter campaign. There are three to choose from ... add $100 to get the entire suite!!!

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  11. Select this reward

    Pledge $1,000 or more About $1,000

    Seriously! All of the above (the attitudes, the button, the bag, the prints, the bag, the reception, the champagne!) PLUS...

    an artist's proof from Barb Choit's "I DON'T HAVE AN ATTITUDE PROBLEM, YOU HAVE A PERCEPTION PROBLEM," series. Each 36" x 36" op-art inspired print on stretched canvas is signed and dated by the artist. These prints are part of an edition that will be sold at the NADA art fair for approximately double the price! Only five are available here to the first five $1000 donors.

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    Pledge $5,000 or more About $5,000

    W.T.F! All of the above (the attitudes, the button, the bag, the prints, the reception, the champagne, the artist's proof!) PLUS...

    You get to hang out in the booth with us, wear a uniform, enforce our "exact change only" policy, and help us count out pennies!

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Funding period

- (25 days)