Thank You! With everyone's help we have smashed our Funding Target! Please check out our Extension Targets (below)!
We are Anspach & Hobday, a pair of beer-loving home brewers with an ambition to create a cathedral to beer and brewing! Our plan is to build the mother of all Craft Beer breweries and venues right in the centre of London. We want to put London back in its rightful place at the centre of the brewing world, and above all share our beer with you!
Our Kickstarter project aims to fund the purchase of a Nano-Brewery; a scaled-down, 1BBL (1 Brewers Barrel) brewery that will act as a proof of concept and as test bed for our future ambitions.
Focusing on taste and quality above all else, our beers come with some flavour! Lots of hops and lots of malt, we create an English twist on the vibrant American Craft beer scene.
At the core of our business model is the desire to build a beer-loving community, with as little distance between the brewers, the beer and you as possible. The London craft beer scene is on the rise and our visions for its future are:
Our Goal: Fund Pilot Brew Kit - £3000
We have found several potential brewery systems. This money will enable us to purchase one. We have a number of pubs and shops ready and waiting for our beer, so with your help we can launch Anspach & Hobday! All the profits from the first brew will go towards funding the next one, and so on.
If we manage to succeed in surpassing our target, this is how we will use the money to progress:
1. A Bigger Brew Kit - £5000+
If we achieve over £5000 we can purchase a bigger Brew Kit, enabling us to make significantly more beautiful beer with each brew.
2. Speed up our Progress to Brewery Tap - £15000+
If we raise even more, we can begin to set up our pop-up brewery tap. This will be an intimate venue, open from Thursdays to Sundays where you can enjoy our beers at the source! This way we get instant customer feedback, and you can help us craft the best beers in town!
3. London Cathedral of Brewing - £50000+
Ultimately our plan is to open an awesome, full-scale, craft beer brewery right in the heart of London! We are not talking about a bar or tiny brewpub here, we are talking about a temple to beer worship. Beer is best enjoyed fresh (or barrel aged - and we'll do that too!); We want to create a place where you can get our beer at its freshest, the place where it is brewed! £50,000 won't pay for it but it will act as a deposit!!!
Bonus Reward: For all backers pledging £45 or more: A ticket +1 to our Epic London Pub & Brewery Crawl this summer!
Risks and challenges
New breweries seem to be opening almost every week, and its fair to say that we do have some pretty formidable competition. However, we only began to take this venture seriously as a business idea after very strong encouragement from all those who sampled our beers, including our competitors!
This point is further supported by the calibre of the team that we have been able to attract to the project. Most breweries start with a couple of guys who love beer and brewing. We are fortunate in that as well as that, we have marketing experts, artists and designers, and a wholesale expert all fully behind the project. This puts us in an extremely strong position, and ensures we have every chance of success!
It is also the nature of our target customer base to want to try as many different beers as possible, so while there is a fair amount of good quality beer out there, the curious nature of beer lovers means there will always be room for more!
Furthermore, we want to get rid of the distance between the brewer and the drinker, creating an open forum for beer appreciation. From opening up our brewery as a venue, to inviting you the drinker to have a meaningful input into our beers through AHAAB (Anspach & Hobday's Advocates Advisory Board), we want you to be as much a part of Anspach & Hobday as we are!
Any start up business comes with a certain degree of risk. As such, it is prudent to begin with a project like this, that supports a proof of concept set up, enabling us to then grow the business at an appropriate rate, adapting to our surroundings.
If you have any questions please ask!Learn about accountability on Kickstarter
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