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$1,961 pledged of $45,000 goal
backers
By Peter Wendel
$1,961 pledged of $45,000 goal
backers

About this project

Our goal is to move SongMango.com, now in its 21st month of existence, from a 100-percent self-funded, volunteer operation to a viable business model able to sustain itself – offsetting significant monthly expenditures with ad revenue, affiliate sales programs and merchandising. 

SongMango's Kickstarter campaign will keep the dream alive by providing 12 months of funding for freelance writers and photographers; mp3s and licensing fees; stock photography; site hosting and archive storage; email campaign costs; Facebook sponsored ads; and compensating our team for its many hours of good work. 

With a part-time, three-man volunteer staff and a self-funded shoestring budget, SongMango LLC, has reached more than 850,000 music-lovers around the world with more than 800 highly compelling rock-based posts of entirely original content. (Just imagine what we can do with some actual funding.)

We've built a large and fiercely loyal audience in our 21-month existence, including a dynamic community of nearly 20,000 active Facebook followers. SongMango's FB page is a robust forum for people who are passionate about rock-n-roll – and our numbers are dramatically increasing on a daily, even hourly, basis. (Please check us out at Facebook.com/SongMangoMusic.)

Up to this point, SongMango has been an entirely self-funded labor of love, but we can no longer sustain the effort on our own. Our Kickstarter campaign will help us build our audience so that we can fund our ongoing operation through paid advertising, affiliate sales programs and SongMango merchandising. 

Please help us keep the dream alive! 

Thank you,
The SongMango Team

Risks and challenges

The challenge that comes with completing this project is that SongMango.com must attract a large enough audience to make its revenue streams work – that is, revenue from paid advertising, affiliate sales programs and merchandising.

Our SongMango Team is poised to overcome that challenge equipped with three key lessons we've learned over our 21-month existence:

1. We understand our niche audience;
2. We understand how to expand our existing audience; and
3. We understand the type of tailored content our audience wants.

As the saying goes: The proof is in the pudding. SongMango has 20 months worth of robust audience statistics, such as our monthly traffic climbing to more than 120,000 unique sessions and our Facebook page adding 40-plus followers per day (more than 1,200/month).

We should also note that we have built a highly interactive, hyper-enthusiastic Facebook community; we frequently see 7,000-plus "likes" and hundreds of comments attached to each featured SongMango post. There are no signs of that appeal stopping.

As you can see from the original content we've already generated – such as our "Best Of" series; Mango polls; and trivia tests – our team is creative and innovative with our writing, packaging and marketing.

We know what our audience wants to read and we will develop new content ideas moving forward. We will keep innovating to keep our audience engaged and active.

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Support this project

  1. Select this reward

    Pledge $3 or more About $3

    The Crowd Funders

    You are the foundation of this crowdfunding campaign. Without you, we'd be doomed. Thanks for helping!

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • SongMango's undying gratitude
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    5 backers
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  2. Select this reward

    Pledge $10 or more About $10

    The Faithful

    You are the group that puts us over the top. We appreciate your support.

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
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    Ships to Only United States
    4 backers
    $
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  3. Select this reward

    Pledge $25 or more About $25

    The Rockers

    You are the folks that make it all possible. Thank you for helping us take SongMango.com to the next level.

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Special SongMango Can Cooler
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    Ships to Only United States
    4 backers
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  4. Select this reward

    Pledge $100 or more About $100

    The Maestros

    You're keeping this rock-n-roll dream alive. We thank you for your generous donation to our cause.

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Sweet Limited-Edition SongMango T-Shirt
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    4 backers
    $
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  5. Select this reward

    Pledge $150 or more About $150

    The Hard Rockers

    You are the backbone of our fundraising effort. Thank you for your kind contribution to our cause. You rock!

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Special SongMango Can Cooler
    • Super-Sweet Limited-Edition SongMango T-Shirt
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    Ships to Only United States
    0 backers
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  6. Select this reward

    Pledge $250 or more About $250

    The Rock Stars

    You're stars with a passion for rock-n-roll. We need you to help us keep our dream alive. We can't thank you enough for digging deep.

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Special SongMango Can Cooler
    • Super-Sweet Limited-Edition SongMango T-Shirt
    • Commissioned SongMango.com article of donor's choice
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    0 backers
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  7. Select this reward

    Pledge $500 or more About $500

    The Guitar Gods

    You are willing to go the extra mile so SongMango.com can continue its work of celebrating and perpetuating the greatest musical genre on the planet. We truly appreciate your contribution.

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Special SongMango Can Cooler
    • Super-Sweet Limited-Edition SongMango T-Shirt
    • Commissioned SongMango.com article of donor's choice
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    1 backer
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  8. Select this reward

    Pledge $1,000 or more About $1,000

    The Rock Icons

    You are the powerhouse donors that make a big difference as to whether SongMango.com makes it to the next level. Thank you for your generous donation!

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Special SongMango Can Cooler
    • Super-Sweet Limited-Edition SongMango T-Shirt
    • Commissioned SongMango.com article of donor's choice
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  9. Select this reward

    Pledge $2,500 or more About $2,500

    Rock Hall-of-Famers

    You love music and are willing to make a sizable contribution to a website that celebrates and perpetuates rock-n-roll. We thank you!

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Special SongMango Can Cooler
    • Super-Sweet Limited-Edition SongMango T-Shirt
    • Commissioned SongMango.com article of donor's choice
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    Ships to Anywhere in the world
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  10. Select this reward

    Pledge $10,000 About $10,000

    The Rock Gods

    You are enormously generous philanthropists whose contributions will go a long way toward keeping SongMango.com in business. Your support means more than you know. Thank you!

    Includes:
    • Free unfettered 24/7 access to SongMango.com
    • Super-Slick SongMango Bumper Sticker
    • Super-Special SongMango Can Cooler
    • Super-Sweet Limited-Edition SongMango T-Shirt
    • Commissioned SongMango.com article of donor's choice
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
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Funding period

- (30 days)