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Focused on the Critical Choices of daily life, our unique online RPG lets you experience an entire LIFE…one decision at a time.

Focused on the Critical Choices of daily life, our unique online RPG lets you experience an entire LIFE…one decision at a time. Read More
pledged of $50,000 goal

Funding Canceled

Funding for this project was canceled by the project creator on April 29, 2012.

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About this project

Over 300 million people make billions of decisions everyday during their quest for the “American  Dream.” We have created an entertaining yet realistic life simulation game which captures the excitement, challenges, power and humor of daily life.  

You don’t even need to live in the USA... We offer virtual green cards!

More than just a game...

MyAmericanGame is an original and innovative new social game that lets you live a lifetime worth of experiences in a fraction of the time.  The game enables players, with their friends, in their quest for the American Dream, to test the limits of their ambition and curiosity with thousands of real world situations in a fun and challenging life simulation.

Start   Beginning after high school graduation for Americans (or a newly issued "Green Card" for foreigners), players must decide between going to college or straight to work.  Their choice of cities and education level will impact their job opportunities in this reality-based adventure.  Dating, relationships, travel and even jail are all possibilities as players advance through increasingly difficult "stages" which results in a "report card" type progress review as they compete for love, status and economic independence (aka money). 

You Decide   Every decision the player makes increases their emotional connection to their character and shapes their future.  Early on, players realize that all decisions matter, albeit some more than others.   In fact, this game mirrors the euphoric moments of watching the birth of your first child as well as getting fired from your dream job during a "corporate reorganization" which didn't include you. 

Date or Play with Friends  Social interaction with other players, including unregistered friends, is thoughtfully woven throughout game play to offer exchanges that make our lives more interesting like;  inviting friends to a party, asking them for advice about a sticky situation or just visiting them in the hospital so they can heal faster (always within content).   The interactions also are drivers increasing a player’s "Status," which unlock many of the exclusive opportunities that only the rich and famous of our society enjoy!

Travel the World  It is one thing to date someone from Italy or Sweden but in our game you can travel to those counties and experience their culture and social life firsthand.

As a social game that appeals to non-gamers and gamers of all ages, our players get to experience their possibilities navigating the matrix of life here, while global players are issued temporary “green cards” to live the American Dream without leaving their country.  The game is free to play for all users but sells virtual goods which unlock unique opportunities beyond the core experience for players.

Instead of calling it the Gamification of Life, we call it the Lification of Game.  The goal of the game is the acquisition of the American Dream...however you choose to define it.  

When did MyAmericanGame begin?

In 1999, American Dream 101 was created to design an interactive life simulation game to be played over the internet.  It was text based because most people had dial-up which was notoriously slow.  The game, although designed for the general public, became successful in high schools, eventually being played for over a decade in some of the largest school districts in the country.  As the game expanded with more content and new features, it slowly morphed into an education product.  Even so, the students overwhelmingly enjoyed the game and consistently asked if we could create a version with more social features they could play with all their friends.  

So in 2010, Purple Herring was started to create a commercial, worldwide version of AD101 called MyAmericanGame.  With the addition of character status, levels, ever-growing content, new college classes and many new social networking features, the game is globally appealing for all ages, both in America and internationally. Our core game mechanic, well written life situations,  ten’s of thousands of them, complete the unique experience which drives the game.

Purple Herring has a growing team of veteran programmers, writers, editors and artists. 

Why Kickstarter?

Sometimes life throws you a curve ball.  We have all, at one time or another, worked hard, sacrificed, been resourceful yet still fell short of a goal.  The question is whether you gave up or kept trying, despite the odds, of accomplishing your dream.

My dream for the last decade is to leverage the unbelievable potential of the internet, virtual offices, cloud computing and mobile devices to create an ambitious life simulation for everyone, worldwide.  Through the efforts of many creative and committed staff members, interns, investors and player feedback, we are almost finished.  

Yet in order to really realize the full potential of our unique simulation, we need to make a focused, intense, full-time push to release the game.  

Considering many of our staff have full-time employment beyond their work with us, we see this Kickstarter campaign as an opportunity to get everyone together full-time+ to share our reality based game with the world…NOW!

Therefore, rather than continue at our current pace of development (not fast enough), we are asking you for your support so we can share MyAmericanGame with everyone.  Obviously, the amount we are asking for will still be highly leveraged to deliver the experience that we all envision, but considering it will be an online social game, we can release additional features over time (based on player demand) after the core simulation goes to beta.  So your participation is key to us developing a game, with your support and feedback, that could start a new genre within the gaming industry.


Our approach to rewards is a little different than other video game projects. 

We believe that sometimes the best reward in life is our ability to give, to really be part of something meaningful and unique that you can share with others worldwide.

MyAmericanGame will always be free to play for anyone that can get connected to the internet.  So our backers are special because, depending on the levels they give, they can share their legacy with the world.  Whether it’s a favorite pet, restaurant, travel story or college class, our rewards are about our staff working with you to shape and share that “something special.”

Even at the smallest level of support, you are telling the world (and game publishers too) that this is the type of game worth investing in because sometimes in life we all need a little practice!  We believe life is a journey, not a destination, so join us. If you have an idea for a Reward we haven’t offered, please share it with us. 

Where else do you get to be “god” for a day (see the $10,000 reward) or enter your small business (the backbone of America) into a life simulation played by millions worldwide?  So check out our rewards and make a decision to support us now...


We're excited about this opportunity, and in our long quest to make this worldwide version a reality (which, truth be told, is my American Dream) we have learned that somethings in life are worth risking everything. We are proud of the many lives our game has already touched but our goal has always been to give everyone, worldwide a chance at the American Dream, and maybe in the process, learn a little bit more about ourselves. Keep in touch with us at twitter or write to us directly at

And of course, a huge thanks to our talented staff, understanding families and friends who have supported us on this quest. We couldn't have done it without them.


We've gotten a number of emails already asking about international funding.

If you live in a country where you cannot donate directly to Kickstarter the current best option is to buy a prepaid amazon cash card and use that for your donation. You must add $1 more than the prize amount to make sure the donation goes through. This thread (a million thanks to Double Fine), offers the most comprehensive guide on how to do this.

In case you can't follow the above instructions, you can still use Paypal directly.  Please include in the 'instructions to the seller' your choice of prizes, if any. We promise to honor your pledge and have your prizes configured and delivered just as if you had pledged on Kickstarter itself.

Click here to donate directly through Paypal

Please note that you cannot donate more than $500 through Paypal. If you are outside the US please add the extra cost of shipping as shown in the prize description.


  • The Company’s founder and CEO, Wayne Marquez, an NYU Law graduate, whose passion for youth has led him to create and lead four companies over the last 20 years (three of which designed and created computer games for both online and the PC.) which had gross revenues of over $17 million and won numerous awards, while developing innovative software to captivate young minds for the last 13 years.

    Our CTO, Jon Fenner has over 20 years of experience; he has a broad skill set including International Team and Product Management and Development, High-Level Architectural Design, and Low-Level Hands-On Coding. He has taken companies from startup to mergers and acquisitions. He has been engaged as CTO and VP Engineering at a number of successful companies, including HotChalk, ProductFactory, BestFreebies, and Venalytica. He has also successfully run and later merged his consulting firm, Elite Resources.

    Our Lead Programmer, Josh Tennent has over 15 years online development experience working with companies such as GE Capital, Chase and Sony. He also created and sold 3 commercial software development products that earned revenues of $1.2 million.

    Lastly, Mika Taylor, who trained and managed our Writers as Director of Content, was also a Senior Editor & Writer at American, Inc. for 10 years so she has vast knowledge of the writing challenges and has help create systems to constantly improve the overall quality of our content. She has 12 years publishing experiences with a BA from Vassar & OxfordUniversity, MFA from the University of Arizona.

    In addition, over 100 writers and some programmers, graphic artists and designers have worked writing game situations, dates, class quiz's and creating the tools that deliver our unique content.

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  • It has taken us many years to create and refine the writing system for our games unique life situations. There were many nuances that needed to be overcome to achieve the unified style and tone of our writing. We currently have tens of thousands of game situations written and have developed and codified the process of writing this complex material. Furthermore, our trained staff has the capacity to double our content every 90 days.

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  • American Life with simulated immigration opportunities and English language practice for Billions of users worldwide. English is undisputedly becoming the global language for communication. The hundreds of thousands of English language schools around the globe need something cost-effective to differentiate themselves from the school down the street. With MyAmericanGame ever expanding content, we could help.

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  • Whether you are a teenager in America is using their character to experiment with different types of careers within the game to hopefully discover a field that they may be interested in the working.

    Or a programmer from India who has just gotten his H-1 VISA to go to work in the United States and wants to prepare for his adjustment to the new, unfamiliar culture of American.

    Or a middle aged woman in Malaysia is interested in advancing at her factory job to make more money and she is told that any job with customer contact requires English language skills. So she plays our huge life simulation game where you can experience what it would be like to live in America and learn to read English at the same time!

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  • Chuck Gomez of Gomez Films Inc. T 347-834-2835, Email: Work URL: and David Hurlburt, sound

    Victoria Valles (editor) and Joshua Hilson (sound design) , at Little Monster Post Production or

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  • With social games, the business model is more like an ongoing service with all the costs associated ongoing tech development, ongoing game design, ongoing marketing, ongoing content creation. The key to success is following your metrics and building a game out based on actual play rather than the “instincts of game designers.”

    Therefore, your cost is exponentially less to launch a social game but with success, the costs to grow and maintain the product continue throughout its life cycle so that the experience always seem fresh, new and exciting.

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  • You Only Live Once or YOLO

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  1. Select this reward

    Pledge $5 or more
    About $5 USD

    8 backers

    Person of Action - You have already surpassed those in the “silent majority” because you took action! For that, you will be forever acknowledged in our game credits and be seen as part of our family…albeit a distant cousin.

    Estimated delivery:
  2. Select this reward

    Pledge $10 or more
    About $10 USD

    12 backers

    Student - As a reality-based game, college tuition is expensive. But if you pledge at this level, you receive a code for a full four year COLLEGE SCHOLARSHIP in the game. Congratulations future graduate! And all rewards above.

    Estimated delivery:
  3. Select this reward

    Pledge $15 or more
    About $15 USD

    9 backers

    Beta Buddies - You get an invitation to become part of our closed Beta group that gets early access to the game and additional benefits for every bug reported. All above rewards too.

    Estimated delivery:
  4. Select this reward

    Pledge $20 or more
    About $20 USD

    12 backers

    Writer / Editor - Our staff will work with you to write situations in your areas of interest or invite you to edit a specific job, class or trip depending on your real life experience. All rewards from above too.

    Estimated delivery:
  5. Select this reward

    Pledge $30 or more
    About $30 USD

    1 backer

    Tourist - Less than 75% of applicants are issued B-1 or B-2 Visa’s for pleasure or business travel to America. So as "visitors," you can apply for our “virtual green card,” share your observations, challenges and surprises upon arriving in the United States to maintain authenticity to our players. We will write at least one situation based on your stories.

    Estimated delivery:
  6. Select this reward

    Pledge $35 or more
    About $35 USD

    3 backers

    Pet Lover - If you love your pet(s), what better way to honor them then to submit their picture with a brief description of their breed (if relative) to be included in the game. We will even let you Name them!

    Estimated delivery:
  7. Select this reward

    Pledge $45 or more
    About $45 USD

    2 backers

    Green Card Holder - You know better than anyone what it takes to get a “Green Card” to live in America! Share your experiences as a Green Card holder, if you have been warmly welcomed, treated oddly or discriminated against. We will write at least one situation based on your stories. And a college scholarship and your name in the credits.

    Estimated delivery:
  8. Select this reward

    Pledge $50 or more
    About $50 USD

    12 backers Limited (13 left of 25)

    Artist - Many of our more wealthy players understand that purchasing works of fine art increase their status. You will be able to submit a digital imagine of your original work of fine art that will be offered for "virtual" sale within the game. For ten or more pieces, you can have your own show within the game.

    Estimated delivery:
  9. Select this reward

    Pledge $65 or more
    About $65 USD

    0 backers

    Foodie - Whether you love to eat, are passionate about cooking or own a restaurant, then this level is for you. The game has eating out in restaurants in many contexts so you will be invited to share information of your favorite dining experience including the NAME of the establishment (if not at home), the cuisine, décor, service and exactly why this particular dining experience is so special to you that you want to share it with the world.

    Estimated delivery:
  10. Select this reward

    Pledge $75 or more
    About $75 USD

    0 backers Limited (500 left of 500)

    Bare-chested American (not available outside US) - Receive a limited edition t-shirt with "I pledged $75 to MyAmericanGame and all I got was this lousy shirt" or "Occupy MyAmericanGame with a crossed out red circle around (1%ers)." See updates for design.

    Estimated delivery:
  11. Select this reward

    Pledge $100 or more
    About $100 USD

    2 backers Limited (8 left of 10)

    Educator/Professor - Now is your chance to share your passion by creating an entirely new and original class for the game. The course title and your name are credited in the game. Write questions centered on exactly what you “think is so amazing” about your subject and offer it in such a way to inspire players to learn more on the topic beyond the game.

    Estimated delivery:
  12. Select this reward

    Pledge $250 or more
    About $250 USD

    1 backer Limited (8 left of 9)

    Mayor - Your name will be used when the Mayor of New York (Miami, LA, Denver, etc.) is mentioned or is at an event in the game. Your character will have the title of Mayor until the elections feature is built. Even then, you will be remembered as the FIRST Mayor of that city! Pick your city fast as it is first come, first elected!

    Estimated delivery:
  13. Select this reward

    Pledge $500 or more
    About $500 USD

    0 backers Limited (10 left of 10)

    Small Business Owner - As the heroes of America and the largest employer, here's your chance to compete and prove that size doesn't matter! What better way to promote your company or brand than to become a "virtual" employer of our players.

    Estimated delivery:
  14. Select this reward

    Pledge $750 or more
    About $750 USD

    2 backers Limited (8 left of 10)

    Philanthropist - Status in America (and the game) is also tied to which Charity you support. You can name your favorite charity which will be added to groups you can support in the game to increase your status.

    Estimated delivery:
  15. Select this reward

    Pledge $1,000 or more
    About $1,000 USD

    0 backers Limited (10 left of 10)

    College or University Alumni - Everybody knows your college was the best because... Large or small campus, here is your chance to share with the world what is unique to your school. Contributors at this level will be able to name their favorite College or University to be profiled in the game. Go U!

    Estimated delivery:
  16. Select this reward

    Pledge $2,520 or more
    About $2,520 USD

    0 backers Limited (1 left of 1)

    Cruella deVil - As proof of my commitment to the success of our Kickstarter campaign, I am going to offer one "special" person the "What extreme action will they do for my amusement?" opportunity. A signed photograph and video of my staff shaving all my hair. At my age, there are no guarantees it will grow back! If we hit our goal early, the video will be included in our updates. Thank Eric Davidson, the Principal of University High School in LAUSD, who shaved his head when his students passed State mandated exams. Eric and many of the Principals I've had the privilege to work with, are my HEROES!

    Estimated delivery:
  17. Select this reward

    Pledge $5,000 or more
    About $5,000 USD

    1 backer Limited (9 left of 10)

    Company Owner - The culture of many companies in America are as diverse as our people so we are not just including jobs in the game but also real companies. What better way to promote your company or brand than to become an employer of our players.

    Estimated delivery:
  18. Select this reward

    Pledge $7,500 or more
    About $7,500 USD

    0 backers Limited (2 left of 2)

    Top 1% - As a member of the ownership class in America, we are offering you something money can't buy (at least for under $7,500), and that is an entire cut page for our first month after Launch which list you as a producer of this game. So everyone who plays the game will see, "We would like to thank, YOUR NAME HERE for their generous support that made this game possible." We are also open for modifications along the same line because it is about Public recognition.

    Estimated delivery:
  19. Select this reward

    Pledge $9,990 or more
    About $9,990 USD

    0 backers Limited (5 left of 5)

    Ted Turner (or surrogate) - I waited for years for him to write his book and one of the most inspiring things (among many) he said, "You should set goals beyond your reach so you always have something to live for." So we will give the first 10,000 players of the game a full, four year "virtual" scholarship to College. It will say, "Congratulations, the YOUR FAMILY NAME HERE Foundation is honored to award you a scholarship worth up to $200,000." (game cash)
    You will also receive "thank you's" posted to a special "Foundation" message board that we will create for you and give you special password protected access. That's just $1 of real cash to provide up to $200,000 of game happiness and empowerment to DREAM BIG! WOW, did you feel that? That's what HOPE feels like...just sharing.

    Estimated delivery:
  20. All gone!

    Pledge $10,000
    About $10,000 USD

    1 backer All gone!

    Game God - We will fly you out to our office in beautiful New Hope, Pennsylvania and train you to become our Director of Content (a.k.a. God) for a day. Once you complete our intense writing and editing boot camp, we will let you “score” all the situations approved for the game that day (usually over 25) and get an editors credit. Dinner with founders and overnight accommodations. Or anything else you want us to do within reason...hopefully game design or world peace related. AND... a 9 x 12 glossy picture with my wife, holding a sign that says "I was wrong" considering she said, "nobody would pay that much to be a Game God." Watch the updates for our progress.

    Estimated delivery:

Funding period

- (29 days)