CitySprout: A Distribution Revolution
Bringing farm fresh
food from the country into neighborhoods in the city.
If Community Supported Agriculture collaboratives and farmers markets had a baby, CitySprout would be it! We want to change
how U.S. cities get their food by putting city-dwellers in direct contact with
farmers from surrounding areas. With CitySprout, we can bypass the complex distribution networks and wholesalers, and create a more convenient, affordable, healthy, and
environmentally friendly market for urban communities to get their produce,
dairy and meat.
One of the realities
we face is that where there are farms there are few people, and where
there are many people, there are seldom any farms. Unfortunately, for people
living in the city, the options for locally grown, farm-fresh food are slim, and
come with many constraints. Farmer’s Markets are only open on specific
days, in specific places; CSA’s are not only inconveniently located, but many require a full prepayment for an entire season’s worth of
goods. This is unfortunate for those who feel that they only need a
fraction of the amount of food given, and are interested in farm fresh food on
an as-needed basis.
We will provide a
marketplace to expand the reach of rural farms and close the distance between
urban customers and food producers. In addition to everything mentioned above, CitySprout is a more environmentally friendly alternative to
traditional U.S. food distribution and transportation.
How CitySprout Works
Step 1: Head to CitySprout’s website and
select your region. You will see several times and drop-off locations that you
may choose from. For example, if you live in Williamsburg, Brooklyn, you
may see that there are several drop-off locations spread throughout the
borough; one for each day of the week.
Step 2: Select the share that is most appealing
to you based on price, food selection, time and location. You will immediately
be presented with information regarding the participating farm making that
particular delivery, as well as imagery and descriptions of that share’s food
items. From there making your purchase is as easy as one click.
Step 3: Once enough people have bought
in to trigger your chosen delivery, you will receive an email confirming your
purchase which will include a code which will be used when picking up your
order. On the day your share is delivered, you will be sent an email reminder.
After that it’s simply a matter of meeting the CitySprout truck at the stated
time and location, receiving your share in an easy, reusable CitySprout box,
and enjoying your food.
For the consumer:
Location: City living is no longer a barrier to
participating in community supported agriculture.
Convenience: No more long, troublesome commutes to your
not-so-local farmer’s market or CSA. We help your food come to you. With
multiple farms competing for multiple times and locations in your
neighborhood, there is always a convenient drop-off available.
Membership: With CitySprout there is no need to prepay for
an entire season. You can buy a share one week when you need to, and skip
a week when you don’t.
For the farmer:
Growth: CitySprout farms are no longer restricted by the size of
their local community. Our farms are given the opportunity to grow,
produce more food, and sell at a larger volume.
Fair compensation: In appealing to an urban market, farmers can sell
their food at a higher volume than in their rural community, while
offering city dwellers a more affordable option by selling at competitive
Sustainability: Agricultural production, distribution, and
transportation as they are currently practiced in the U.S. has many
negative social and environmental impacts. American food distribution is
highly centralized, the amount of stops a simple tomato makes from the
farm to your plate is enormous, with each stop requiring, trucking, refrigeration,
packaging, handling etc. The carbon footprint for U.S. food distribution
alone is staggering. CitySprout’s model decentralizes food distribution
and drastically reshapes the way food gets to your plate, significantly
reducing carbon emissions by minimizing the distance your food has to
travel to get to you.
Value: Participating farms will earn a greater profit with CitySprout than
they stood to make either through merely selling to their local
communities or through dealing with wholesalers and distributors. At the
same time, CitySprout customers can enjoy healthy, local food at a price
they can finally afford.
how we buy and sell our food
CitySprout becoming one of the nation’s largest food distribution networks. A
CitySprout operating in every major city in the United States will radically
reshape food distribution on an economic, social and environmental level. By
creating a frictionless marketplace between farmers and large urban
demographics, CitySprout will drastically reduce the carbon footprint caused by
more traditional means of food distribution. In making locally grown food
available on this scale, CitySprout will improve national health and dietary
nutrition. Most importantly, CitySprout will give privately owned, polycultural
farms a chance to thrive and again take their rightful place as a true backbone
to the U.S. economy.
What you are funding:
We currently need to
raise at least $25,000 dollars to fund the following:
Website Development: For CitySprout to function properly we will have
to deploy a user-friendly website to properly organize our farmers, consumers,
and drop-off locations.
PR and Marketing: Getting the initial word out about CitySprout
will be no small task. Funds will go towards marketing efforts both on the web
and in print, as well as promotional events.