A marketplace that connects cities to farm fresh food.
This project's funding goal was not reached on April 17, 2012.
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Use this space to cheer the creator along, ask questions, and talk to your fellow backers. Please remember to be respectful and considerate. Thanks!
P.S. You can find me on Facebook.
I love this project!
I can help you, whether you get your raise or not.
...besides, you're going to need a couple million dollars more if you want to do this right. $25k is not nearly going to be enough.
Well, if the project doesn't get funded this time around, they can always try again! I know I'll still be interested in funding it the second time. (:
@Mandi I think you are spot on with you suggestions. However, it looks like this project won't even reach close to funding. I personally was VERY excited about this idea.
I really like this idea, but for you guys to be successful I think you need to revamp your pledge categories. I'd like a bag with your logo on it, but as it is now I'd have to give you $250 to get one. I live in a somewhat rural area that will probably never be added to your site, so getting "a week's worth of produce" is not an incentive for me. Also, you currently have to pledge $100 to get anything at all! The fact that nearly 60 people have already pledged under that category shows that people really are interested in your project and are willing to give you money for nothing, but to interest people who are on the fence you might consider adding stickers, postcards with handwritten notes, bookmarks, etc. to the $5 and $30 categories.
One last thing: people with only a vague interest might go look at your site, see that they can sign up for updates without paying you anything, and decide not to pledge. You might consider taking that option off the site until your kickstarter drive is finished. Yeah, you might miss a handful of people in that time who still decide not to pledge, but you'll get the others to fund you instead of taking the free route!
This project is great! I'm currently looking into solutions for decentralisation of food production and distribution of clean, nutritious food and this project seems to be pretty cool. I would love for there to be a system like this around to balance the market between local food and grocery store food. The world really need to connect the cities and the farmers more. We have a project on here along the same lines that you might be interested in too. Search for "Horto Domi" and you'll find it.
Thank you for all of your questions, and absolutely no need to apologize!
We have done our best to clarify and answer each question, but feel free to contact us if you need further explanation, or if you think of anything else you would like to ask us.
We greatly appreciate your consideration!
Q. So is this basically an online CSA where consumers don't have any control over what produce a farmer may or may not send them?
A. Not quite, and here's why: farmers list the contents of their weekly shares on the CitySprout website, the quantity, and any other pertinent information (like recipe ideas using the specific contents of that share). Consumers will be able to see what the shares have to offer and make a decision as to which farm to purchase from.
Each farmer is designated a specific pickup location in the city; thus, there may be several different locations available in the consumer’s region. That allows for the opportunity to view and select from a variety of different shares and farms.
Q. What cities are you going to focus on first and how are you choosing them?
A. Initially we are looking to start in Boston and New York City, but we are aiming to add new regions based on demand. We are going to take the geographical information from those who pledge our Kickstarter campaign and use that to start quantifying the demand in other cities.
Q. How reliable is this in terms self-sustainability?
A. Each of the farms that we have reached out to who are willing and able to participate are either Certified Organic through the USDA or are Certified Naturally Grown, which is a peer reviewed certification. As the service grows, our mission will be to build a community of both farmers and customers with sustainability as the common goal that bonds them. CitySprout is a marketplace where people will be able to connect and share their thoughts, needs, opinions, and ideas with the community. Consumers will be able to contact us, the farmers, and one another via the site to express themselves. They will be able to provide feedback in the form of farm/share ratings, and reviews.
Q. By that I mean how are you planning on generating income?
A. At the moment we do not have a firm percentage, but from the initial “number crunching” we have done thus far, we anticipate taking 10-15% of the sale price of each share to cover operations and staffing.
Q. Assuming you do generate a profit, as an LLC, where will it go?
A. The majority of profits made from share sales will be to sustain staffing and technology demands in providing this service. Long-term goals, while still very open-ended, will include funneling funds back into agricultural and other green sustainability initiatives.
Q. Lastly, what happens when there are too many farmers for too few consumers?
A. CitySprout is a marketplace. Ultimately, pricing, quality of food available and consumer reviews of farms will allow certain farmers to stand out in the crowd and define the balance of the supply and demand.
Q. Which farmers will have their produce sold and which ones will miss out?
A. Any farm that is within a 3-4 hour drive of any metropolitan area will be able to petition CitySprout to activate a new location or region. The online community of city-dwelling food buyers will decide on their own what shares they want to buy and for what price, so it is imperative that the farmer provides a product that is compelling at a reasonable price.
We eventually want to (gently) push towards the direction of limiting the number of shares a farm can sell to around 150 per week. This should avoid the industrial size farming operations from monopolizing our system. We aim to cater more to the sustainable, organic, and environmentally friendly food producers.
I have a few questions for you guys if you don't mind. So is this basically an online CSA where consumers don't have any control over what produce a farmer may or may not send them? What cities are you going to focus on first and how are you choosing them? How reliable is this in terms self-sustainability? By that I mean how are you planning on generating income? Assuming you do generate a profit, as an LLC, where will it go? Lastly, what happens when there are too many farmers for too few consumers? Which farmers will have their produce sold and which ones will miss out? I apologize for the once-over it seems like an interesting idea but I'm in need of a little convincing.