Highlights of the campaign
- Explore the unique qualities of the first and second flush teas that this little village delivers every year.
- Bringing you a selection of tea varieties, with a sustainable and transparent footprint in order to improve living conditions in the Nepalese tea community.
- Skilled women handle the significant part of value creation from plucking to final packing. With this campaign, we hope to showcase how Jasbire tea has empowered women, increase local jobs, income and access to education for children.
- To help this tea factory become a role model for other producers in Nepal.
Why we’ve decided to make a second Kickstarter campaign
After five years of visiting many tea estates in Nepal, one garden particularly stood out, Jasbire tea estate. This was influenced by Sharad’s passion for tea, his skills and engagement in the Jasbire community. In 2015, Sharad, with other tea farmers gathered to offer a unique approach to tea making, and to improve the environment, soil and culture.
Tealure is launching this project to seek international attention to help kickstart this truly unique initiative. We aim to encourage and give voice to the Jasbire tea producers who have been silently mastering the art of specialty tea making for a decade, and are finally starting to make use of their approach.
Tealure was founded by Ernestas Klevas, and at the time, he was an MA student, who travelled to Nepal to collect data for his thesis. While he was there, he discovered some local tea farmers in the highlands of the Himalayas who were producing the finest quality tea.
In 2014, Tealure started selling loose leaf tea online and in several outlets around Copenhagen, ranging from neighborhood cafes to Michelin star restaurants, and then, established itself as a high quality brand.
In 2016, together with 220 backers on Kickstarter, we made our first promise to extend our value chain and to commence tea packaging in Nepal.
In line with our promise to improve our impact in Nepal, we collaborated with our supply partners, and presently, we promise to deliver even better teas! Let’s Kickstart this unique initiative and promote the Sharad and Jasbire Tea estate.
During our last Kickstarter campaign, we encountered some problems with our tea pouches, and we’ve decided to change the packaging. We redesigned our packaging to include a Nepalese plucker- a true icon of the Nepali tea, and the backbone of the country.
In 2015, around 153 farmers led by Mr. Sharad Shubba around the tiny village of Jasbire gathered in the most important tea district of Nepal to launch a unique project.
Jasbire Tea has been produced by the local farmers in their own land, and therefore, it is an entirely farm-based production with the ownership still at the farmers’ level. The equipment for tea processing was purchased; experts were assigned as advisors in order to guarantee optimal handling of the leaves.
All they need is little help with sales and international attention, and this is why we are here for them.
Sharad has a simple dream; to introduce his teas to people around the world so he can build a school in Jasbire where poor families could send their kids for quality education. Most of these families can only dream of offering their kids good education, and therefore, they end up sending their kids to a public school where the quality of education is very poor. Unlike in many developed countries where kids often come up with silly excuses not to go to school, kids from Nepal dream of schooling. Sharad has a dream to build a school, hire English speaking teachers and provide free education for kids in the local area. We promised to support Jasbire tea which in turn would make a small but meaningful impact on the children’s life
Who I am
My name is Ernestas, and I'm deeply passionate about promoting specialty Nepalese tea. My journey in search of this incredible tea has taken me from the depths of the Nepalese jungle to 4400 meters in the breathtaking Himalayan range.
I've worked hand-in-hand and tirelessly with the Nepalese farmers and pluckers in the heavily pouring rain, and cold to help get their teas to the market.
Making the world more beautiful, hopefully, is just one month away.
Risks and challenges
During our previous Kickstarter campaign, we inquired problems with our stand up pouches. Due to limited infrastructure and packaging options in Nepal, it is more difficult to find quality goods. This time we will spend more time and efforts to find a proper packaging supplier.
The major risk is ensuring sustainability after the kickstarter campaign. This cooperation should be able to stand on its own after the kickstarter campaign. Our wish is to make this initiative sustainable and encourage other entrepreneurs to engage in direct trade in order to empower farmers and tea workers.
We do not want to make this a one-time initiative. Please help us suggest how we could scale our business after the kickstarter campaign to ensure continuous supply of Nepali specialty teas worldwide.Learn about accountability on Kickstarter
- (30 days)