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Discover one the most talented Nepalese tea farmer, his magical tea collection and the entire tea community of Jasbire village, Nepal.
Discover one the most talented Nepalese tea farmer, his magical tea collection and the entire tea community of Jasbire village, Nepal.
Discover one the most talented Nepalese tea farmer, his magical tea collection and the entire tea community of Jasbire village, Nepal.
143 backers pledged DKK 60,834 to help bring this project to life.

About

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Tealure Tea: A gift from the clouds

DKK 60,834

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 Highlights of the campaign

- Explore the unique qualities of the first and second flush teas that this little village delivers every year.  

- Bringing you a selection of tea varieties, with a sustainable and transparent footprint in order to improve living conditions in the Nepalese tea community.

- Skilled women handle the significant part of value creation from plucking to final packing. With this campaign, we hope to showcase how Jasbire tea has empowered women, increase local jobs, income and access to education for children. 

- To help this tea factory become a role model for other producers in Nepal.

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Tea Range

 Why we’ve decided to make a second Kickstarter campaign

After five years of visiting many tea estates in Nepal, one garden particularly stood out, Jasbire tea estate. This was influenced by Sharad’s passion for tea, his skills and engagement in the Jasbire community. In 2015, Sharad, with other tea farmers gathered to offer a unique approach to tea making, and to improve the environment, soil and culture.

The tranquility of the Jasbire Tea Garden
The tranquility of the Jasbire Tea Garden

Tealure is launching this project to seek international attention to help kickstart this truly unique initiative. We aim to encourage and give voice to the Jasbire tea producers who have been silently mastering the art of specialty tea making for a decade, and are finally starting to make use of their approach.

With Bhawana Rai and Binita Kanchi from Jasbire Village
With Bhawana Rai and Binita Kanchi from Jasbire Village

Our Story  

Tealure was founded by Ernestas Klevas, and at the time, he was an MA student, who travelled to Nepal to collect data for his thesis. While he was there, he discovered some local tea farmers in the highlands of the Himalayas who were producing the finest quality tea.

An uncomfortable but fun study trip to Eastern Nepal was a foundation of Tealure
An uncomfortable but fun study trip to Eastern Nepal was a foundation of Tealure

In 2014, Tealure started selling loose leaf tea online and in several outlets around Copenhagen, ranging from neighborhood cafes to Michelin star restaurants, and then, established itself as a high quality brand.  

In 2016, together with 220 backers on Kickstarter, we made our first promise to extend our value chain and to commence tea packaging in Nepal.

In line with our promise to improve our impact in Nepal, we collaborated with our supply partners, and presently, we promise to deliver even better teas! Let’s Kickstart this unique initiative and promote the Sharad and Jasbire Tea estate.

Sharad is among a handful of Nepali farmers whose creativity merged with unique terroir of Jasbire village is creating an exquisite teas.
Sharad is among a handful of Nepali farmers whose creativity merged with unique terroir of Jasbire village is creating an exquisite teas.

During our last Kickstarter campaign, we encountered some problems with our tea pouches, and we’ve decided to change the packaging. We redesigned our packaging to include a Nepalese plucker- a true icon of the Nepali tea, and the backbone of the country.

Nepali teas packed in recyclable pouches hitting the shelves this year!
Nepali teas packed in recyclable pouches hitting the shelves this year!

Jasbire tea  

In 2015, around 153 farmers led by Mr. Sharad Shubba around the tiny village of Jasbire gathered in the most important tea district of Nepal to launch a unique project.

A sole, unpaved road passing through Jasbire village with Sharad’s tea factory seen on the hill.
A sole, unpaved road passing through Jasbire village with Sharad’s tea factory seen on the hill.

Jasbire Tea has been produced by the local farmers in their own land, and therefore, it is an entirely farm-based production with the ownership still at the farmers’ level. The equipment for tea processing was purchased; experts were assigned as advisors in order to guarantee optimal handling of the leaves.

Discover The Allure Of Pure Himalayan Tea
Discover The Allure Of Pure Himalayan Tea

All they need is little help with sales and international attention, and this is why we are here for them.

Afternoon tea plucking with women from Jasbire.
Afternoon tea plucking with women from Jasbire.

The dream  

Sharad has a simple dream; to introduce his teas to people around the world so he can build a school in Jasbire where poor families could send their kids for quality education. Most of these families can only dream of offering their kids good education, and therefore, they end up sending their kids to a public school where the quality of education is very poor. Unlike in many developed countries where kids often come up with silly excuses not to go to school, kids from Nepal dream of schooling. Sharad has a dream to build a school, hire English speaking teachers and provide free education for kids in the local area. We promised to support Jasbire tea which in turn would make a small but meaningful impact on the children’s life

Some of the children of Jasbire tea workers.
Some of the children of Jasbire tea workers.

 Who I am

My name is Ernestas, and I'm deeply passionate about promoting specialty Nepalese tea. My journey in search of this incredible tea has taken me from the depths of the Nepalese jungle to 4400 meters in the breathtaking Himalayan range.   

I've worked hand-in-hand and tirelessly with the Nepalese farmers and pluckers in the heavily pouring rain, and cold to help get their teas to the market.  

Making the world more beautiful, hopefully, is just one month away.

Timeline

Risks and challenges

During our previous Kickstarter campaign, we inquired problems with our stand up pouches. Due to limited infrastructure and packaging options in Nepal, it is more difficult to find quality goods. This time we will spend more time and efforts to find a proper packaging supplier.

The major risk is ensuring sustainability after the kickstarter campaign. This cooperation should be able to stand on its own after the kickstarter campaign. Our wish is to make this initiative sustainable and encourage other entrepreneurs to engage in direct trade in order to empower farmers and tea workers.

We do not want to make this a one-time initiative. Please help us suggest how we could scale our business after the kickstarter campaign to ensure continuous supply of Nepali specialty teas worldwide.

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Support

  1. Select this reward

    Pledge DKK 12 or more About US$ 2

    PERSONALIZED THANK YOU

    $2 | 2€ | £2
    A personalized mention on our facebook page and updates from our kickstarter campaign.

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  2. Select this reward

    Pledge DKK 91 or more About $14

    ONE TEA POUCH

    $11 | 9€ | £8
    A tea pouch of your choice (White Demure 40g, Himalayan Dew 50g, Spring Blossom 50g or Himalayan Black 50g – serves approx. 25-35 cups).

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  3. Select this reward

    Pledge DKK 176 or more About $27

    TWO TEA POUCHES

    $22 | 18€ | £16
    Two tea pouches of your choice (White Demure 40g, Himalayan Dew 50g, Spring Blossom 50g or Himalayan Black 50g – serves approx. 25-35 cups).

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  4. Select this reward

    Pledge DKK 261 or more About $39

    THREE TEA POUCHES

    $41 | 35€ | £31
    Three tea pouches of your choice (White Demure 40g, Himalayan Dew 50g, Spring Blossom 50g or Himalayan Black 50g – serves approx. 25-35 cups).

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  5. Reward no longer available

    Pledge DKK 303 or more About $46

    EARLY BIRD - THE ENTIRE COLLECTION

    $40 | 32€ | £28
    Receive your tea like a true VIP. This pledge will grant you 4 specialty teas for just $40 | 32€ | £28 sent directly from Nepal. (White Demure 40g, Himalayan Dew 50g, Spring Blossom 50g and Himalayan Black 50g – serves approx. 25-35 cups).

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  6. Select this reward

    Pledge DKK 345 or more About $52

    THE ENTIRE COLLECTION

    $54 | 46€ | £41
    Four tea pouches of your choice (White Demure 40g, Himalayan Dew 50g, Spring Blossom 50g and Himalayan Black 50g – serves approx. 25-35 cups).

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  7. Select this reward

    Pledge DKK 477 or more About $72

    KARMA REWARD

    $75 | 64€ | £56
    Four different teas delivered to you (White Demure 40g, Himalayan Dew 50g, Spring Blossom 50g and Himalayan Black 50g – serves approx. 25-35 cups) and four large packs of vegetable seeds sent to a Nepalese family living in the remote area.

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  8. Select this reward

    Pledge DKK 479 or more About $72

    KICKSTARTER SPECIAL

    $79 | 64€ | £56
    Three Needles from Nepal. This pledge will grant you 3 teas- Silver Needle, Green Needle and Golden Needle sent directly from Nepal. (40g | 1.8oz | 20 - 26 cups) Sealed freshly at the garden. Only 2kg of each tea will be produced so this reward is very limited.

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  9. Select this reward

    Pledge DKK 720 or more About $109

    INTRO TO NEPALESE TEA

    $119 | 97€ | £85
    If you are new to Nepalese tea, this reward is for you. You will receive 20 samples of loose leaf teas from various First, Second, Monsoon and Autumn flush. (15 - 30g | 0.5 - 1oz each | 7 - 15 cups).

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  10. Select this reward

    Pledge DKK 2,559 or more About $387

    OFFICE PACK

    $423 | 360€ | £315
    10 Packs of 4 different teas. (White Demure 40g, Himalayan Dew 50g, Spring Blossom 50g or Himalayan Black 50g – serves approx. 25-35 cups).

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    Pledge DKK 9,070 or more About US$ 1,367

    TEA STORE REWARD

    $1500 | 1218€ | £1066
    We will give you 30kg of the best batches from the First or Second Flush specialty tea. Pick one or mix White, Green, Oolong or Black teas. It will be shipped directly from the garden, and it will exclude international shipping costs.

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  12. Select this reward

    Pledge DKK 15,000 or more About US$ 2,261

    TEA TRAVELER REWARD

    $2500 | 2032€ | £1780
    3 day stay at Jasbire tea village: A tour around the tea plantations, introduction to tea manufacturing process and number of tea tastings with the estate owner. Local accommodation and meals will be supplied, travel facilitation from and to Kathmandu. You will of course also receive 3 kg | 105oz of three specialty teas of your choice (travel & other expenses excluded).

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Funding period

- (30 days)