W H O A R E W E ?
Whimsical, poetic and otherworldly, Flimsymoon intimates evoke a vision of femininity which playfully flits between the erotic and the innocent.
The vision of emerging lingerie designer/maker and hand embroiderer, Freyia Lilian, the luxury line evolved from the BA Hons Embroidery graduate's final work into an exclusive brand which focuses on conceptually inspired, emotionally designed boudoir pieces.
We believe lingerie should adore and adorn the female form. We actively reject the notion of constricting the body, moulding it, pushing it, flattening it. Instead, our garments are cut to allow freedom of movement, to drape on the skin effortlessly.
We use natural fabrics wherever possible, paying attention to little details to add exquisite comfort. Silks, velvet elastics and bow fastenings add an easy luxury.
P R E S S
Huffington Post "I instantly entered an emotional whirlwind: a journey from intrigue to fascination and ultimately to enamored admiration."
Noctis Magazine "FLIMSYMOON EVOKE FEMININITY AND INTELLIGENCE, THE DEFINING FACTORS OF WHAT IT MEANS TO BE A WOMAN...WE'VE DONATED, AND WE ARE IN LOVE."
Esty Lingerie "Flimsymoon’s debut collection, Kiss Me Under Flimsymoon, is a veritable cornucopia of textures – soft velvet, airy light feathers, glittering sequins, delicate beading, metallic leather, foiled silk and barely-there tulle."
For The Love of Lingerie "Whimsical, floaty and every romanticists dream, lingerie starup Flimsymoon is about to break into lingerie world and onto the lust list of many no doubt."
Decadent and Wilde "Freyia has given me the key to a little part of her heart and mind, to wander through the forest of her imagination and observe the well which tells of her journey to bring Flimsymoon to life."
Bluestockings "as a feminist, it’s crucial to me to support other women-owned businesses, especially those that are socially conscious"
A Curious Fancy "I haven’t been paid to write any of this or spend an evening killing my insteps, but I do absolutely believe in Freyia and her determination, and her integrity when it comes to body positivity and fashion. So go on then, help this little sprite out, do ♥"
W H A T D O W E W A N T T O A C H I E V E ?
We have developed our debut collection, Kiss me under flimsymoon - an eight piece line consisting of two bras, four knickers and two collar accessories. However, to be able to move forwards, we need to create final samples of each piece in a range of sizes. We will to use these samples to approach independent boutiques, on and offline. Once we have figures, we can collaborate with a small manufacturer, here in the UK, to produce a limited run.
Our pieces are not throwaway, and require expensive chemicals, foils, vintage components and printing equipment to reproduce. Each fabric design is screen printed by hand by Freyia, and many of the pieces are hand embellished. As a new company we do not yet have the capital to get started, and this is where you lovely people come in!
This is your chance to weave your thread into the fabric of the Flimsymoon story. Your kind donations, whether big or small, will all add up to make our dreams possible, and bring our fairytale products a step closer to the shelves.
T H E C O L L E C T I O N
Kiss me under flimsymoon takes inspiration from the heroines of the Romantic Ballet. Demure, childlike shapes are offset by sexier details, creating a coy, flirtatious nymph-like look.
Like the unearthly fairy-brides of the stage; who lure their human lovers into moonlit glades, hidden lakes and mysterious forests; naked beneath their gauzy dresses, their bodies veiled by nature; organic motifs embellish each piece, revealing and concealing the wearer.
Drape and comfort is key in this collection, which aspires to adore the female form. Sheer fabrics, shades of nude and loose gathers wisp, fall and hang, providing peek-a-boo glimpses of skin with the wearers movements, creating an illusion of nakedness.
Soft textures give a tactile, sensuous experience for the wearer. Embellishments appear to float, glitter subtly.
T H E K N I C K E R S
Kiss me under flimsymoon offers four knicker designs. A flirty, contemporary take on 1930s silk french knickers, each piece sits comfortably on the hips featuring cream velvet elastic and french seams.
Each knicker design is embellished by hand with screen print and/or embroidery, and is named after a heroine of the Romantic Ballet.
K I S S M E U N D E R F L I M S Y M O O N
Subtle and naively drawn, the self titled signature print of the collection conjures a transient, otherworldly elsewhere. Developed from an illustration of a willow tree in Freyia's auntie's garden, the print uses discharging and foil screen printing techniques to apply the design to silk satin.
L A S Y L P H I D E
La Sylphide is widely regarded as the first of the Romantic Ballets, and began the era's 'Cult of the Ballerina', with the rise to fame of it's prima ballerina Marie Taglioni.
The "supernatural, tragic story with its romantic Scottish setting, combined with Taglioni’s ethereal look" is captured in this airy and delicate piece. Layers of foiled silk chiffon and satin create a veiled effect as the foliage inspired print merges and blurs like water with the wearer's movement, inspired by the Sylph's meadow home.
The silk satin in this design is reversed in this design so the tactile side caresses the wearer's skin.
O D E T T E
Inspired by perhaps the most well known of all the Romantic Ballet heroines, Odette is a cloud of individually hand sewn off-white feathers on light, airy silk chiffon. The tutu-like shape is incredibly flattering and perfectly evokes the vision of the enchanted princess.
U N D I N E
Undine takes inspiration from it's water nymph namesake, combining opalescent silk velvet with abstract natural patterns. Foiling, 1920's beads, hand stitch and faux pearls decorate and dance, creating a Mother-of-Pearl like illusion.
T H E B R A S
Kiss me under flimsymoon features two bra designs, a matching bra to the self titled knickers, and the delicately hand embroidered Giselle.
Better suited to the boudoir than the daily shop, the wispy, soft triangle cups and velvet elastics gently support without constriction.
Since the collection's first stages, the bra designs have been developed and improved with the help of experienced lingerie pattern cutter, Beverly Burrowes. This means that the end product will be slightly different to the items pictured below. Different but better!
The bras will fasten with a bow at the back, giving more adjustability, and the shape has been altered to give better hold.
To be able to sample these new designs we need your support!
T H E C O L L A R S
Named after the French expression 'the head in the stars' (the equivalent to the English 'away with the fairies'). The La Tete Dans Les Etoilles collars playfully complete the collection. The collars come in two styles: 1920s sequins individually sewn onto a Victorian tulle or hand cut gold leather with a soft velvet ribbon tie.
S I Z I N G
Flimsymoon is pro body positivity and our long term goal is to be very inclusive with our sizing range. However, we wanted to keep our fundraising goal as low as possible at this initial stage.
Our initial size range will be:
K N I C K E R S :
1 - UK 8-10
2 - UK 10 - 12
3 - UK 12 - 14
B R A S :
1 - A cup, adjustable band
2 - B cup, adjustable band
3 - C cup, adjustable band
4 - D cup, adjustable band.
In the future we hope to expand our knicker size range down one size and up two, and create larger cup sizes for our bras depending on demand.
O U R P L A N
Our goal is £6,450 - the minimum amount it will cost us to produce the final pieces in our first size range. This includes items which will be reused in future production of the limited run, such as the screens to print the fabrics and branding labels.
C O S T I N G B R E A K D O W N
M A T E R I A L S
11.65% will buy all the silks, components, ribbons, elastics and elements to embellish. Some items we need to buy in bulk, such as the ribbons, and will cut the cost of the limited run in the next stage.
P R I N T I N G
The largest percentage of the budget will allow us to work with Printall Studios in Bermondsy, London. It will cover the costs of having our screens made bespoke, pay for all the chemicals and adhesives necessary to create our beautiful designs, cover studio hire and hire our wonderful assistant (and partner in crime) Daisy Sheldon.
B R A N D I N G
18.7% will allow us to purchase our business cards, swing labels, fabric care labels, sizing labels and 'Flimsymoon' fabric labels.
F E E S
Crowdfunding isn't free. We have toiled over our calculators and sewing machines creating value for money artisan gifts for you guys, as well deserved thank yous, and we hope you will cherish what we have to offer for your good will. The 'fees' also cover Kickstarter costs and transaction fees for processing your kind donations.
R E W A R D S
P L E D G E £ 1 O R M O R E
Strapped for cash but still want to support? Worry not, every penny counts. Your name will appear on the 'Thank You' page of our website.
Additionally, 25% of your donation will be donated by us to '28 Too Many', a charity which fights to end violence to women by female genital mutilation.
Read more about their inspiring work here: http://28toomany.org
You will receive a free download of our very own Kiss me under flimsymoon inspired mix by producer dustygreenfuzz!
P L E D G E £ 5 O R M O R E
NEW REWARD!! A beautiful quality print of Freyia Lilian's 'Floating Girl' illustration on recycled, textured card.
P L E D G E £ 1 0 O R M O R E
You will win a pair of our new Etoille star shaped NIPPLE COVERS or HAIRCLIPS, hand crafted from real metallic gold leather. Your name will also appear on the 'Thank You' page of our website.
P L E D G E £ 1 5 O R M O R E
Choose from a combo of 'Floating Girl' print and 'Etoille' nipple covers or hairclips.
2 x pair of Flimsymoon Basics french knickers, cut to the same pattern as the pieces in the collection from beautiful light cotton. Select from size 1 (8-10), 2 (10-12) and 3 (12-14). Your name will also appear on the 'Thank You' page of our website.
More reward combos in pledge boxes.
P L E D G E £ 2 0 O R M O R E
You will win a pair of our new Golightly ear plugs, hand beaded by Freyia Lilian using 1920s silver lined beads. Your name will also appear on the 'Thank You' page of our website.
P L E D G E £ 2 5 O R M O R E
You will win an exclusive collaboration between Flimsymoon and bespoke embroidery designer, Daisy Sheldon - a limited edition, custom monogrammed lingerie bag, machine embroidered on a vintage Cornely machine just for you. Only available via Kickstarter pledge gifts. Your name will also appear on the 'Thank You' page of our website.
P L E D G E £ 3 0 O R M O R E
You win an exclusive collaboration between Flimsymoon and bespoke embroidery designer, Daisy Sheldon - a handmade Etoille eye mask, machine embroidered on a vintage Cornely machine just for you. Your name will also appear on the 'Thank You' page of our website.
P L E D G E £ 4 0 O R M O R E
You win a pair of Flimsymoon Basics french knickers, cut to the same pattern as the pieces in the collection from an exquisite blush silk satin. Select from size 1 (8-10), 2 (10-12) and 3 (12-14). Your name will also appear on the 'Thank You' page of our website.
Choose an exclusive collaboration between Flimsymoon and jewellery designer Ruth Beesley - a handcrafted limited edition Gingko necklace. Follow her journey at https://twitter.com/heyheymamawolfe. Your name will also appear on the 'Thank You' page of our website.
P L E D G E £ 5 0 O R M O R E
Win the La Tete Dans Les Etoiles collar from the collection. Hand made from real metallic gold leather, and featuring a cream velvet ribbon tie. Your name will also appear on the 'Thank You' page of our website.
N E W E X C L U S I V E O N E O F F G I F T ! ! ! !
P L E D G E £ 1 3 0 O R M O R E
In honour of our exclusive editorial, which will preview imminently on high end 'girlfriend gift' blog What She Wants, we have a very very exciting one off prize. Heather Wells, the creator of Heart of Gold crowns, was so inspired by our debut collection, she created this piece just for us!
On My Way Amongst The Stars named after an intense and thought provoking poem by Sarah Williams, is comprised of vintage gold plated stars, hand enamelled and set on malleable legs so the height and depth is changeable.
Photographed and modelled by Aurelija Karaliūnaitė.
S E E R I G H T F O R D E T A I L S O F H I G H E R P L E D G E G I F T
P A C K A G E S !
R E T U R N S
Regrettably, we are unable to return any pledge gifts. If you would like more information of sizing, or more details, please do not hesitate to contact Freyia directly by email at firstname.lastname@example.org.
C R E D I T S
We wouldn't have made it this far without the incredible help and dedication from these guys
Leigh Hunter Dodsworth
Alexandra Cabrer Garforth
Holly and Andy at Printall Studios, London
and the very special Alison Willis
Risks and challenges
As this is the first collection Freyia is producing, she also works a second job. Therefore things may take longer than anticipated to finalise. However, we have planned in advance when printing can take place so this should not be an issue.
The screen print techniques used to embellish the fabrics in this collection require chemicals and glues which can only be bought in bulk. We have slightly overestimated quantities so we will not run out, however as this is the first time we have produced more than one piece of each design, if we do run out, this may slow down the process. We will endeavour to keep all supporters informed of all stages in production.Learn about accountability on Kickstarter
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