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24yr old entrepreneur, designer and keen horse rider's debut collection STYLE VIS™ designed to encourage riders to wear hi-vis.
24yr old entrepreneur, designer and keen horse rider's debut collection STYLE VIS™ designed to encourage riders to wear hi-vis.
155 backers pledged £10,600 to help bring this project to life.
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STYLE VIS™ - Trend Aware Visibility Wear

£10,600

155

 PLEDGE £30 

                                                                           OR

                                                (BRA SIZES AVAILBLE ARE XS - 2XL)

PLEDGE £40

                          (If you opt for the personalisation, your initials will be on the sleeve or the left chest instead of the DVR. If you belong to a team and want to purchase these as team tees, we can put your team name on the back instead of the triangle!)

PLEDGE £50

You choose between yellow with black stripe or black with yellow. 

If you opt for the personalisation, your initials will be on the sleeve. If you belong to a team and want to purchase these as team tops, we can put your team name on the back instead of the triangle!

                                                                       OR

We are able to personalise this base-layer with your name (and horses or team name) on one of the sleeves!

 PLEDGE £65

PLEDGE £70

You choose between yellow with black stripe or black with yellow.                

If you opt for the personalisation, your initials will be on the sleeve. If you belong to a team and want to purchase these as team tees, we can put your team name on the back instead of the triangle!

PLEDGE £80

                                                       CROSS-COUNTRY COMBO

                                                                             OR

(Scroll down to read more about the design of the waterproof riding trackpant)

 PLEDGE £100

You choose which colourway you would like out of black/yellow and pink/plum.

                                                                             OR

                                                                             OR 

 PLEDGE £150

                                                                             OR 

                                                                             OR 

(Please scroll down to read more about the design of the rider's jacket)

 PLEDGE £200

 PLEDGE £250

 PLEDGE £300

 PLEDGE £500

 PLEDGE £750

 PLEDGE £1000

 PLEDGE £2500

 

Above, I have broken down the product gifts that you will receive depending on your pledge amount. All of these thank you gifts also come with the 'Supporter from the start' pack.

All pledge gifts come with FREE International postage so if there's more than one gift you'd like to receive, you're welcome to pledge more than once!

High-visibility clothing is crucial for riders on the road and is rightly seen as a road-safety product within the equestrian market; however it is important that off-road riders also improve their safety by wearing high-visibility clothing. This gives any passer-by the opportunity to spot the rider sooner,  therefore having longer to prepare to pass. Whether this involves putting a dog on their lead, slowing a bicycle down or gathering children, this extended time span improves the safety outcomes of all involved.

Furthermore, an injured rider can be challenging for rescue teams to find in the countryside. High-visibility and reflective clothing could thus be a crucial element in being spotted either in the light or dark - this could, potentially, be life-saving. 

TECHNICAL BASE-LAYER AND RIDER'S LEGGING 

Our technical base-layer and rider's legging are designed by me here in Sussex and made in the factory I am working with in Portugal. I have a very good relationship with the factory and actually met one of the employees through horse riding and this is where the relationship began! 

The fabric for these designs comes from an incredible fabric mill in Italy. It is a fabric my boss uses in her own designs and, from experiencing and wearing this fabric, I knew I had to use it in my own products because of the quality and longevity. Here's a little more on the 'techy' bits...

Designs such as the performance tops, rider's sweatshirt, neck fleeces and hat silks are made in-house here in Sussex. I plan to move production of these over to the Portugal factory once the brand grows, but for now with a low budget and having the skills I've learnt from University to manufacture my own designs, they are produced here by me with the help of my amazing nan, who sews in all of the labels! 

Other accessories such as our bum-bags and caps are out-sourced through companies specialising in these products.

Our compression bras are created by a local company which specialise in printed sportswear and has produced excellent sports bras for a long time. I felt working with their knowledge and expertise would work better at this time than working on our own patterns and cut seeing as it mattered more about the surface design of our bras and the performance of the product. This company works closely with their factory in Pakistan and although I am not working directly with their factory, it has the accreditations of Sialkot Chamber of Commerce and Industry SCCI, and Pakistan Sports Goods Manufacturer and Exporters Association PSGMEA.

 

 

 

 With this Kickstarter campaign launching the business into action, DVR EQUESTRIAN SPORT introduces the debut collection STYLE VIS™ to the market. The collection offers premium and stylish men's and women's sportswear incorporating highly technical fabrics and high-visibility designs.

The vision is to encourage riders (particularly the younger generation of independent riders) to wear high-visibility clothing crucial to their safety by offering a stylish alternative to what is currently available on the market. However, as you'll notice from our film, most of our products are very versatile and would be extremely useful for runners, walkers and cyclists alike.

The STYLE VIS™ Kickstarter campaign runs for 30 days. If I don't achieve my £10K target by this time, then nobodies cards get charged and I do not receive any of the money and therefore cannot put my plans into action.

You simply choose the gift you'd like to pledge for and go through the order process, but the money doesn't leave your bank account until the campaign is over and we reach the goal. If we do not reach the goal, no-one pays and no-one receives their chosen gifts.

This is the only platform from which you can get your hands on the first run of products, and will be the only opportunity I offer to have your products personalised! Every single pledge is making a difference. Please help me to put more exciting products into production and get more people wearing high vis.

Even if you're not a horse rider yourself or don't know anybody who is, most products can be useful for everyone in some way. Whether you walk, run, cycle or do any other sport, our clothes can be useful for a range of activities.

If you don't want to receive the gift yourself, you can choose to have it sent directly from us to your chosen receiver with a personalised note to them; an ideal and thoughtful present for someone you care about!

With this Kickstarter campaign launching the business into action, DVR EQUESTRIAN SPORT introduces the debut collection STYLE VIS™ to the market. The collection offers premium and stylish men's and women's sportswear incorporating highly technical fabrics and high-visibility designs.

The vision is to encourage riders (particularly the younger generation of independent riders) to wear high-visibility clothing crucial to their safety by offering a stylish alternative to what is currently available on the market. However, as you'll notice from our film, most of our products are very versatile and would be extremely useful for runners, walkers and cyclists alike.

I'm Danielle and I have been riding horses since I was first plonked on a pony at the age of three. Launching DVR Equestrian feels like the most exciting time of my life so far. I have been working on my debut collection, STYLE VIS™ and the brand for two years now and have been desperate to share my work with you all.

The idea began when I was riding on a hot day with my high-visibility bib flapping over my sportswear base layer and I wished I didn’t have it on; from there my thoughts began to wander and I decided that there must be other riders out there wishing for more stylish hi-vis wear on the market too. The idea of producing fashion forward high-visibility sportswear for horse riders grew and I took the idea forward into the business plan I created as part of my degree.

For my graduate collection named ‘Stableboy’ I started working on ideas that I knew would reflect the more practical products I created for the brand in the future.

My idea went on to win the 'Graduate Fashion Week Barclay's New Business Award 2016' and from then onwards I dreamed of turning my idea into reality and of what the brand could become.

(For more press please scroll to end).

After graduating in 2016 I began working for sportswear designer Charli Cohen having previously spent my year out of University interning with her. Working with Charli has taught me a lot about running a brand that doesn't get covered at University and she is a great support and mentor to me.

Alongside this I have been working hard to get the brand ready for launch. This year I went on to apply for the Santander Universities Ideas Award and took away 2nd place after pitching on stage to an audience and panel of judges. One of the most nerve-wracking things I've ever done!

The Brighton Effect magazine 'Horsing around in hi-vis' article https://issuu.com/universityofbrighton/docs/the_brighton_effect_33_issuu/10

Images of my graduate collection (Photo's 96-101) http://www.vogue.co.uk/shows/spring-summer-2017-ready-to-wear/university-of-brighton/collection

GFW Q&A with Danielle - Barclays New Business Award https://graduatefashionweek.squarespace.com/news/7pghyao0gedjmh9lks563dpr8g21vx

'Danielle takes top business award' article by University of Brighton https://www.brighton.ac.uk/about-us/news-and-events/news/2016/06-10-danielle-takes-top-business-award.aspx

Risks and challenges

We do run the risk of selling out of sizes in certain styles and we have no way to tell if this is likely until the campaign is in action. This is why we have set the delivery dates accordingly.

Although we do already have a range of stock available and it is likely that you will receive your gifts at an earlier date, we have applied these delivery dates to overcome the risk of selling out and letting you down by late deliveries. Setting this later delivery date ensures that we can have new stock ordered and delivered in time if we do sell out of certain sizes.

There is also the risk of you receiving our products and not being happy with what you have chosen. If, for whatever reason this is the case, we are more than happy to take a return and exchange. Whether this be for an alternate size or style, we will work with you to ensure you are 100% satisfied.

There is the chance that, once we put our rider's jacket and waterproof riding trackpant to factory sampling, we find unexpected issues to overcome. This is of low risk seeing as I have already patterned and made my own samples in-house and am happy with the fit of these, but if this did occur it could cause delays. However, being an incredibly fast and ambitious worker, I would work to ensure this delay is as minimal as possible and I would only let this occur in the event that it would profoundly improve the products being produced.

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Support

  1. Select this reward

    Pledge £10 or more About US$ 13

    'Thank you' package

    Receive a hand-written thank you from me, Danielle and a 'Please pass horses wide and slow' car sticker.

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    16 backers
    £

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  2. Select this reward

    Pledge £20 or more About US$ 25

    'Supporter from the start' package

    You will receive the 'Thank you package' along with our first ever carefully curated Lookbook containing beautiful behind the scenes images and information about the brand. Your name will also be listed in the back of this booklet as one of our supporters.

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    13 backers
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  3. Select this reward

    Pledge £30 or more About US$ 38

    STYLE VIS ACCESSORIES

    Choose between a STYLE VIS neck fleece, cap or bum-bag! You'll also receive the 'Supporter from the start' package.

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    9 backers
    £

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  4. Select this reward

    Pledge £30 or more About US$ 38

    STYLE VIS COMPRESSION BRA

    Choose between our EQUESTRIAN SPORT black or plum bra available in sizes XS - 2XL as well as the 'Supporter from the start' package. Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    12 backers
    £

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  5. Select this reward

    Pledge £40 or more About US$ 50

    PERSONALISED PERFORMANCE TEE

    Get your very own performance tee with the option to have this PERSONALISED with your initials on the right sleeve. This will not be an option we offer after the campaign so this is your only chance for personalised gifts. Available in mens and women's, sizes XS - XL. You'll also receive the 'Supporter from the start' package.

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    Limited 5 backers
    £

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  6. Select this reward

    Pledge £50 or more About US$ 63

    PERSONALISED PERFORMANCE LONG SLEEVE

    Choose to have your performance long sleeve PERSONALISED with your initials on the right sleeve; the left sleeve will have the DVR logo as seen in the images. Available in mens or women's, sizes XS - XL. You'll also receive the 'Supporter from the start' package. (You choose between yellow with black stripe or black with yellow stripe).

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    Limited 14 backers
    £

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  7. Select this reward

    Pledge £50 or more About US$ 63

    TECHNICAL BASE LAYER

    Receive our much sought after women's technical base layer available in size XS - XL. You can choose from pink/plum or black/yellow. You will also receive the 'Supporter from the start' package. Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    9 backers
    £

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  8. Select this reward

    Pledge £65 or more About US$ 82

    TECHNICAL RIDER'S LEGGING

    Get your hands on our incredible women's super high-waisted technical riders leggings available from XS - XL. Choose between pink/plum or black/yellow. You'll also recieve the 'Supporter from the start' package. Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    9 backers
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  9. Select this reward

    Pledge £70 or more About US$ 88

    RIDER'S SWEATSHIRT WITH HIDDEN POCKET

    Choose between black with yellow stripe or yellow with black stripe. This product is unisex so you will not have to choose between male or female cut. You will also receive the 'Supporter from the Start' pack. Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    Ships to Anywhere in the world
    7 backers
    £

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  10. Select this reward

    Pledge £80 or more About US$ 100

    PERSONALISED CROSS-COUNTRY DUO

    Receive the performance long sleeve of your choice with your initials on the left sleeve and our signature hat silk, along with the 'Supporter from the start' package.

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    Limited 1 backer
    £

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  11. Select this reward

    Pledge £80 or more About US$ 100

    WATERPROOF RIDING TRACKPANT

    Your chance to get your hands on the waterproofs being produced with the help from this campaign! The stylish track-pant design with fastening sides for easy layering and removal is both comfortable and practical. In the worst weather, high vis is crucial so why would you not have high vis waterproofs? You will also receive the 'Supporter from the start' pack. Please note, the estimated delivery is there to cover ourselves if we receive a substantially high number of orders and we have to move production over to the factory. We hope that in reality we can get the products ready for delivery much earlier than this by manufacturing the Kickstarter orders in-house.

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    2 backers
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  12. Select this reward

    Pledge £100 or more About US$ 125

    RIDER'S LEGGING AND COMPRESSION BRA

    Receive the rider's legging, compression bra and 'Supporter from the start' pack. Choose between a pink/plum set or black/yellow. Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    2 backers
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  13. Select this reward

    Pledge £100 or more About US$ 125

    PERFORMANCE TEE AND RIDER'S SWEATSHIRT

    Receive the performance tee, rider's sweatshirt and 'Supporter from the start' pack.

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    4 backers
    £

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  14. Select this reward

    Pledge £100 or more About US$ 125

    RIDER'S LEGGING AND DVR HAT SILK

    Get our sought after technical rider's leggings with silicone grip and our hat silk too! You'll also receive the 'Supporter from the start' package.

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    2 backers
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  15. Select this reward

    Pledge £150 or more About US$ 188

    FULL TECHNICAL RIDING OUTFIT

    Get the ultimate performance riding outfit. The technical rider's legging, base layer and hat silk. You will also receive the 'Supporter from the start' pack.
    Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    0 backers
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  16. Select this reward

    Pledge £150 or more About US$ 188

    HACKER'S HEAVEN

    Receive the performance tee, rider's sweatshirt, neck fleece, hat silk, and the 'Supporter from the start' pack.

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    0 backers
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  17. Select this reward

    Pledge £150 or more About US$ 188

    Rider's Performance Jacket

    Be the first to get your hands on the rider's performance jacket! The one everyone wants, our signature design riding jacket is comfortable and super-warm. Not only is this jacket thermal and water resistant, but it is also lined in the softest brushed techno fabric which gives it excellent breathability and moisture-wicking technology. You will also receive the 'Supporter from the start' pack.
    Please note, the estimated delivery is there to cover ourselves if we receive a substantially high amount of orders and we have to move production over to the factory; we hope that in reality we can get the products ready for delivery much earlier than this by manufacturing the Kickstarter orders in-house.

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    3 backers
    £

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  18. Select this reward

    Pledge £200 or more About US$ 250

    PERSONALISED PERFORMANCE OUTFIT

    Perfect for endurance rides, cross-country or fun riders. Receive your performance long sleeve (personalised) and hat silk. As well as the rider's technical legging and an extremely useful, personalised DVR holdall for your kit. You will also receive the 'Supporter from the start' pack. Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    Limited 0 backers
    £

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  19. Select this reward

    Pledge £250 or more About US$ 312

    WINTER RIDER PACKAGE

    Stay super-warm and visible as you receive the rider's performance jacket, waterproofs and rider's neck fleece! You will also receive the 'Supporter from the start' pack.
    Please note, the estimated delivery is there to cover ourselves if we receive a substantially high amount of orders and we have to move production over to the factory; we hope that in reality we can get the products ready for delivery much earlier than this by manufacturing in-house.

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    0 backers
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  20. Select this reward

    Pledge £300 or more About US$ 375

    FULL TECHNICAL LOOKS IN BOTH COLOURS

    You receive:
    - Technical base-layer (pink/plum)
    - Technical rider's legging (pink/plum)
    - Compression bra (pink/plum)
    - Technical base-layer (black/yellow)
    - Technical rider's legging (black/yellow)
    - Compression bra (black/yellow)

    You will also receive the 'Supporter from the start' pack. Please note, we expect you to receive this product at an earlier date; the delivery date is to cover us in case your size sells out.

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    0 backers
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  21. Select this reward

    Pledge £525 or more About US$ 655

    HI-VIS WARDROBE

    - Performance jacket
    - Waterproof riding trackpant
    - Rider's legging
    - Rider's sweatshirt
    - Technical base-layer
    - Performance tee
    - Hat silk
    - Neck fleece
    - 'Supporter from the start' pack
    Please note, the estimated delivery is there to cover ourselves if we receive a substantially high amount of orders and we have to move production over to the factory; we hope that in reality we can get the products ready for delivery much earlier than this by manufacturing in-house.

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    2 backers
    £

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  22. Select this reward

    Pledge £800 or more About US$ 998

    ULTIMATE DVR WARDROBE - PERSONALISED

    - Performance jacket with your initials
    - Waterproof riding track pant
    - Rider's legging
    - Rider's sweatshirt
    - Technical base-layer
    - Performance long-Sleeve with your initials
    - Performance tee with your initials
    - Compression bra
    - Hat silk
    - Neck fleece
    - Rider's cap
    - Rider's bumbag
    - Rider's holdall with your initials
    - 'Supporter from the start' pack
    Please note, the estimated delivery is there to cover ourselves if we receive a substantially high amount of orders and we have to move production over to the factory; we hope that in reality we can get the products ready for delivery much earlier than this by manufacturing in-house.

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    0 backers
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  23. Select this reward

    Pledge £1,000 or more About US$ 1,248

    CHOOSE YOUR COLOURS!

    Get your creative juices flowing as we make you our signature base-layer and technical leggings in your chosen colours! With a wide range to choose from, you could go for your show colours, or have fun choosing what catches your eye! The only version of our designs to exist in your colours!

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    Limited 0 backers
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  24. Select this reward

    Pledge £2,500 or more About US$ 3,119

    THE DESIGNER EXPERIENCE

    Collaborate with me on the next STYLE VIS designs for DVR EQUESTRIAN. You'll get an insight into the decisions made by a designer, as well as the work that goes on behind the scenes. You'll be able to make the final decision over which new designs to bring forward as well as colour combination choices. You'll then receive your very own versions of these designs!

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    Limited 0 backers
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Funding period

- (34 days)